LEARNING OBJECTIVES
After studying this chapter, you should be able to:
1.explain what firm resources and capabilities are2.undertake a basic SWOT analysis of the value chain todecide whether to keep an activity in-house or outsource3.analyze the value, rarity, imitability, and organizationalaspects of resources and capabilities4.participate in two leading debates on crossbordercapabilities and offshoring5.draw implications for action
SWOT Analysis
SW = Strengths and WeaknessesInternal assessment of the organization leadingto management decisionsOT = Opportunities and ThreatsExternal assessment of the businessenvironment to identify the uncontrollable eventsthat might impact management decisions
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Global Business: Chapter 04 by Dr. Mike W. Peng
Global Business 2009 Update
By Dr. Mike W. Peng
By Dr. Mike W. Peng
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