A

SUMMER INTERNSHIP REPORT

ON
EUREKA FORBES LIMITED

CUSTOMER SATISFACTION OF WATER

Purifiers SYSTEM AND HOME SECURITY
SYSTEM

Submitted To, Submitted By,

Respected Ashis Rastogi Sir Siddhartha
Acharya
FACULTY OF DIM PGDM (3RD SEM)

Dewan v.s. Institute of Management

By-pass Road, Partapur Meerut-250103, U.P. (India)

PREFACE
 PREFACE

It is obvious that to remain competitive the corporate marketing strategy

must aim to create and retain a satisfied customer. This is possible only when the
firm adds value to the customer should perceive this customer. The customer should
perceive this value to be distinctively more than the firm’s rivals. When this
happens, the firm gets a premium on its product on emerges as a market leader.

This project is prepared for partial fulfillment of the marketing

management in Post Graduate Diploma in Management course of Dewan V.S
Institute of Management where it owns my good fortune to be a student of 2008 to
2010.

This is true for all the products. Even though it is more visible in
industrial products, in the form of customer training, updating technology, at a low
cost for the customer, on site servicing to ensure zero down time in the customer
manufacturing facilities etc in consumer goods too, value in perceived when the
product service the needs for which it is brought.

I am trying to the study the Customer Satisfaction of Water Purifiers

and Security Solution of Eureka Forbes in the project. I hope my study will help
Eureka Forbes.

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 I feel great pleasure for the completion of this project. At the very outset I
would express my sincere thanks and deep sense of gratitude to personnel who
helped me during the collection of data and gave me rare and valuable guidance
for the preparation of this report.

I take this opportunity to express my deep sense of gratitude and

appreciation to my project guide Mr. Unus Molla(Divisional Head Of Eureka
Forbes). For giving me the opportunity to do the project work under this
prestigious company, and guiding me for assistance, motivation, valuable advice,
worthwhile discussion, technical ideas, and important suggestions. through out the
project.

I am thankful to my internal guide Professor Mr. Shyam Ghai Sir (H.O.D of

PGDMM, DIMS),project would not have been possible without the utmost effort of
our H.O.D.

I am also thankful to my ‘Director Dr. Naresh Goyel (Director of PGDM,

DIMS), Professor Jitendra Dixit(Marketing Management), Mr. Ashis
Mittal(training and placement officer).

I also express my gratitude towards my parents and sincere thanks to my

friends, all the employees of Eureka Forbes and also all the faculty member of
DIMS, well wishers for their encouragement and kind co-operation to complete this
report. Without there suggestion it has not been completed.

Siddhartha
Acharya
Student of PGDM

PageNo-3
I , Siddhartha Acharya, a student of PGDM( Post Graduate Diploma Management)
2008-10 studying at DIMS( Dewan V.S Institute of Management) Meerut, U.P,
Solemnly declare that the project work titled- Customer Satisfaction of Water
Purifier and Security Solution, in partial fulfillment of the PGDM programme.

This programme was undertaken as a part of academic curriculum according to the

AICTE rules and norms and by no commercial interest and motives.

Date:

Siddhartha Acharya

Student of PGDM

CONTENTS
PageNo-4
SL. No Description Page No
Chapter -- 1 PREFATORY ITEMS 1

Preface 2
Acknowledgement 3
Declaration 4
Table Of Content 5
Chapter—2 INTRODUCTION TO MARKET RESEARCH 6-8
Chapter—3 SURVICE QUALITY 9-15
Chapter—4 CONSUMER BEHAVIOUR 16-17
Chapter—5 MARKETING STRATEGIES ANALYSIS 18
Chapter—6 COMPANY PROFILE 19-69
Company Analysis
EFL- The org
Direct Marketing
EFL- friends for life
Vision
Mission
Values
Product Categories Of EFL
Chapter--- 7 GRAPH & PIE CHART 70- 74

Chapter—8 SAMPLE QUESTIONNAIRE 75- 77

Chapter—9 FINDING & RECOMANDATION 78
Chapter—10 LIMITATION 79
Chapter—11 SURVEY REPORT
Chapter—12 BIBLOGRAPHY 80
Website
References Journals and
Magazines, List of Respondent.

PageNo-5
INTRODUCTION

PageNo-6
 MARKET RESARCH

INTRODUCTION
Usually it is said that if marketing would be a train, than market research
would be the locomotive. In other words, market research should ideally be the
starting point on any marketing exercise. Conducting any marketing exercise- be it
related to pricing, promotion or distribution of a product or service. Without
researching the potential market is as sensible as setting out sell sand in the Sahara
Desert.

Market research provides the answers to all the questions that generally occupy the
minds of marketers, at every stage of the marketing process.

Growth Trends in Market Research

India, fastest growing market research industry in the world, with growth rates at around
31 %(2006-07) . China is a distant second growing at20%. The size of the industry if of
595 crore, but the industry is growing rapidly with a lot of business coming from
overseas. The business coming from overseas from overseas involves lot of outsourcing
as cost advantages are enormous, the processing of data is almost 50% cheaper in
India than in developed countries. The outsourcing business amounts to almost for the
8% industry and this figure is doubling in value every year.

KEY PLAYERS IN MARKET RESEARCH

Dun Bradstreet\
Information Resources Incorporation
NPD Group Information
A.C Nielson India Pvt .Ltd
Martiz Research
NFO Research Incorporation
ICMR( India Council of Market Research)
IMRB( India Market Research Bureau)

SCOPE OF MARKET RESEARCH

PageNo-7
 Many people think that market research is just a consumer survey, asking
consumer about certain product or services. Though consumer research is an
integral part of marketing research, the latteris quite a pervasive activity,
convering the various types of marketing problems that confront the marketing
manager. There are various discussion confind to the market research which are as
follows-

 Product Research
 Sales Research
 Customer Research
 Pricing Research
 Advertising Research

Service Quality
Service quality is not easy to measure in a precise manner. The nature and
characteristics of services can have an impact on quality issues: There are many
definitions of Service quality,
PageNo-8
 The customer’s overall judgment of service quality can be an evaluation of
both the process and the outcome, compared with the customer’s own expectations
and desired benefits. This leads to an important idea in assessing quality from a
services marketing perspective: perceived service quality.

Perceived service quality represents the customer’s judgment of an

organization’s service based on their overall experience of the service .
Understanding how customers arrive at this judgment - that is to say, how they
decide whether or not they are satisfied with Eureka Forbes service - is very
important for services quality management.

Determinate of Service Quality:

1. Reliability: The ability to perform the promised service dependably and

accurately.

2. Responsiveness: The willingness to help customer and to provide prompt

service.

3. Assurance: The knowledge and courtesy of employees and their ability to

convey trust and confidence.

4. Empathy: The provision of caring, individualized attention to customers.

5. Tangibles: The appearance of physical facilities, equipment, personnel, and

communication material.

Service Quality Model

Word of
Personal needs Past
Month
experience

PageNo-9
 Expected Service

Consumer Perceived service

External Communication
Service delivery to consumer
(including pre- and post

Marketer
Service Quality
specifications

Management perceptions
of consumer expectations

Various studies have shown that well managed service

companies share the following common practices a strategic concept, a history of
top management commitment to quality, high standards, self-service technologies,
systems, for monitoring service performence and customer complaints, and an
emphasis on customer satisfaction.

New Service Development

That products that are designed and introduce via the step in a structured
planning framework have a grater likelihood of ultimate success than those not
developed within a framework,. The fact that services are intangible makes it even
more imperative for a new service development system to have four basic
characteristic

1. It must be objective, not subjective.

2. It must be precise, not vague

3. It must be fact driven, not opinion driven

PageNo-10
4. It must be methodological, not philosophical?

Customer Focus

Quality begins with customer and also ends with them. Day’s when
organisation and customers were treated as two different entities. The marketplace
has become very competitive, and it is no longer possible to run a business without
strong focus on the customer . Show this relationship.

Customer

Customer

Eureka Forbes Ltd.

Eureka Forbes Ltd.

Identification Of Customer Group

Defines a customer as “one who purchase a product or service”. There
are two types of customers internal and external.

An external customer exists outside the organization and buys its product and
services. Employees in the organization must know how their jobs enhance the total
satisfaction of the external customer.

An internal customer as important as the external customer.

PageNo-11
External customers are people who ultimately consume the final product like the
common people. Internal customers include each employee working in the
organization.

Customer Perception Of Quality

One of the basic concept of the service quality is continuous process
improvement. The concept implies that there is no acceptable quality level because
the customer’s needs, values and expectation are constantly changing and
becoming more dependent. These are :

 Performance
 Feature
 Service
 Warranty
 Price
 Reputation

Customer Feedback
Is not a one time effort. It is an ongoing and active prbing of customer.
Feedback enables the organization to :

1) Discover customer dissatisfaction

2) Discover the relative priorities of quality

3) Compare its performance with competition

4) Identify customer needs.

5) Determine opportunities for improvement.

Comment Cards
A low cost method of obtaining customer feedback involves a comment card, is
attached to the warranty card and include with the time of purchase. The intent of
the card is to get simple information such as name, address, age, occupation and
the factors

Survey

PageNo-12
This tool is in the form of a questionnaire where the customer is asked to furnish
answer relating to the quality of product and services. To make survey more useful
must be remember the following:

1. Customer are not the same

2. Survey raise the customer expectation

3. The more specific the question

4. Before the data is collected, you know how you want to analysis and use it.

Focus Groups
A focus groups is a research method use to find out what the customer are
really thinking. A group of customer is assembled in ameeting room to answer a
series of question. The moderator, understands clearly the type of information that
must be elicited and a plain to obtain it. Meetings are designed tofocus on the
current, proposed and future product and services.

Toll Free Telephone Number

Toll Free service Phone number 3988 3333 are an effective technique
for receiving complaints. Organisations can respond faster to the complaint
without incurring a lot of expenses. Such a number does not, however, reach
those who decide not to buy the product or thosee who discover some
likeable features in a competitor’s product. Toll free number are used by, at
least, 50 percent of organisation with sales of at least $10 million.

Customer Visits
Visit to a customer’s place of business provides another way of gathering
information. An organization can pro-actively monitor the performance of its
product while it is in use. It can, thereby identify any specific problems. Senior
managers should be involved in these visits and not delegate them to someone else.
However it is a good idea to take along operating personnel so that they can see
first and how the product is performing.

Report Card

PageNo-13
 Another very effective tool is the report card. It is usually sent to each
customer on a quality basis. Data is analyzed to determine areas for improvement.

QCC Operation model

Problem Problem Problem Generate

Identification Selection Analysis Alternative
Solution

Review
and
follow up

Present Prepare Select best

Implementatio solution to plan of solution
n management action

1. Problem Identification.
2. Problem Selection.
3. Problem Analysis.
4. Generate Alternative Solution.
5. Select Best Solution.
6. Prepare Plan of action.
PageNo-14
 7. Present Solution of Management.
8. Implementation.
9. Review and follo- up.

CONSUMER BEHAVIOR
In today’s challenging and competitive world of fast changing technology,
consumer tastes are also characterized by fast changes. So to survive in the market
the firms have to be in touch with the changing consumer preferences. Marketers
have to understand consumer behaviour and factors influencing in the buying
behaviour of the customers in order to be successful in this dynamic and
competitive environment.

Meaning of consumer behaviour :

PageNo-15
 consumer behavior is the behaviour that the consumer display while
searching for, evaluating, purchasing and disposing of products and services that they
expect will satisfy their needs. Consumer behaviors are the study of how consumer
makes their decisions to spend their resources on consumption related items i.e. time,
efforts and money.Study of consumer behaviour proves the marketers an insight
regarding the consumer preferences and helps them in effective market segmentation
and targeting. The importance of consumer behavior lies in the fact that behavior can
be understood and influenced to ensure a positive purchase decision. So around
understanding of consumer behavior is necessary for long run success of any
marketing program. That’s why the marketing manager’s interest lies exactly in
understanding consumer behavior to ensure that his marketing strategy results in
purchase of product.

DETERMINANTS OF CONSUMER BEHAVIOR

The study of consumer behavior is quite complex, because of many variables

involved and their tendency to interest with and influences each other. The main
determinants of consumer behavior are:

1. External Variables
2. Individual determinants of Consumer Behavior

1. External Variables : The external environment is made up of various

influences such as:
 Culture
 Sub culture
 Social class
 Family
 Reference groups
 Personal factors such as age and life cycle, education, occupation, life
style, personality, etc.
These all are major determinants of consumer behaviour.

2. Individual Determinants of Consumer Behavior: The individual

determinants of consumer5 behavior are:
 Personality and Self Concept
 Motivation and involvement

PageNo-16
  Learning
 Memory
 Attitude

Marketing Strategies Analysis.

EUREKA FORBES is now looking to strengthen its position through a slew of

new launches. According to Mr. S.k. palekar, senior vice-president, marketing,
Eureka Forbes Ltd, “although Eureka Forbes is the market leader in both the
categories (with a market share of over 80 percent in both the air purifier and

vacuum cleaner segment), the company’s new products will be targeted at different
segments of people”.

For instance, the new aqua guard nova priced at Rs. 7600 will be targeted at
people who have already had an aqua guard in their house for more than a
year(that is approximately a million people). The product has electronic features
such as an indicator which will indicate when it is time to get the servicing done.
PageNo-17
Other launches on the anvil include a softener model (for area which get hard
water), an arsenice removal model, an iron removal model, a fluoride removing
model (for up and Gujarat) and aqua power, which can run

without electricity. A similar strategy is being put in place for vacuum cleaner as
well. However the company will not be venturing into new product segments.
Currently it has products in water and air purifier, vacuum cleaner and security
system segment. Says Mr. palekar, “we would like to focus on the segment we are
present in an strengthen our position their”.

For the communication strategy, the company is working on an online model

through which it will be able to interact with customers on the internet.

PageNo-18
 COMPANY PROFILE

The Organization

Company’s Vision

Company’s Mission

Company’s Values

Symbol Of Quality

Euro Smile

Unmatched Certification

Board Of Directors

Company’s Products

Strategic Direction

Euro Helpline

Environment

People

Eureka Forbes-Relationship

Eureka Family

Aqua check

New avenues

Company’s Dreams

Future Plan

Press center


PageNo-19
 Company analysis
EUREKA FORBES LIMITED—the Organization.
Eureka Forbes is Rs billion multi- product multi- channel corporation which
is a part of the Shapoorji-Palings Group which was set up in 1982, to market
health and hygiene products to Indian consumers. It has evolved as a leader in
domestic and industrial water purification system, vacuum cleaners, air purifiers
and security solution.

Eureka Forbes were the first to introduce domestic Water Purification System
(1984)- the “ Aquagurd” model-as wel as it revolutionized the Indian market by
introducing products like Home Cleaning System (1982), and Air Purification
System (1994). In order to introduce these previously unknown products to
asocietly in which nationwide commercial compagns were an impossibility, the
companyhad to pioneer another innovation- directing sealing. The crops of suit-
clad Eureka Forbes salesman were the first such in the country and were
tremendous success. They are now- Asia’s largest direct selling organization with a
5000 strong direct sales force touching 1.25 million Indian homes and adding 1,500
customer daily. Such was the success of Eureka Forbes that “Aquaguard” has now
become asynonym for water purifier in India, like “Xerox” for [photocopying]

“ The promise was clear: To create a company that wouldn’t be about bricks,
mortar or sales graphs, but driven by something for more potent. Something that
would stand the would stand the test of time: relationships”

DIRECT marketing
Eureka Forbes followed the globally “tried and tested direct selling route for
marketing its products in India, thus becoming one of the first direct selling
companies in India. Vacuum cleaners for water purifiers were rather new concepts
for India consumer, who had till then followed only the traditional methods of
cleaning and filtering. Therefore , Eureka Forbes had to first establish the concept
of vacuum cleaners and water purifiers in India before it

could sell ‘Eureka’ is a brand. The company believed that its core strength was its
people. It employed dynamic, highly motivated individuals, called ‘ Euro champs’
who projected. The image of “ The friendly man from Eureka Forbes. Thus, for the
PageNo-20
average Indian consumer, Eureka Forbes become synonymous with the smartly
dressed salesman who come to their houses and cleaned up things in a jiffy or
showed how air/water purifier were indispensable. Eurochams intitially targeted
the metros but soon began visiting smaller cities and towns also commenting on the
decision to diversity into bottled water company sources said that it was only to
strong then the core products by capitalizing on their brand image. Goklaney said “
In the water category, I will conduct activities which strengthen my core products.
How I do that and what I do is a matter of strategy”. According to company
sources, Eureka Forbes not only had the financial strength, but also a strong
network to sales executives to push its new products into the market. The company’s
decision to enter the retail business was primarily the result of its launch of
‘Tronada’ vacuum cleaners and ‘Aquaflo’ water purifier in 1995. Eureka Forbes
had utilized the retail route for this range, mainly to cater to the industrial segment.
Over the years, the retail business assumed greater significance and by 1999,
around 5% of the company’s sales came from the 2500- strong dealer network
in1999. Eureka Forbes ltd. The leading vacuum cleaner and water/air purifier
equipment company, announced a major policy change that came as a surprise to
the Indian corporate world. The company, regarded as the pioneer of direct
marketing in India, was planning to focus more on the retailing business in the
future. Commenting on this decision, & Goklaney, Marketing Director, Eureka
Forbes, Said “ Direct sales permits us to exploit only the top end of the market.”
This move was in accordance with the company’s plans to increase the validity of
its products. The company planned to make its products available in retail outlets
through its dealer network, spread across 2,600 dealers.

Eureka Forbes – “ Friend For Life ”

Customers have always been the centre of business for ELF, they strive to be
in close and constant touch with have also taken initiative to educate there
customers to change there perceptions and practices. According to the ELF
officials “ A sale is only the beginning of the relationship “, however company
makes specials efforts to let the bonds of friendship endure through there service.
Everyone at EFL strive hard to make a customer there ‘Friend for life’. Eureka
Forbes have rechristened there offices to CRS (Customer Response centre making
them the hub of all customer centric efforts. A significant part of there
revenuescomes from relationship marketing including service contracts, spares and
accessories sales, products upgradation and new references. As more channels to
reach out to customers were introduced, organization was restructured to
harmonize these multiple avenues of interaction and present a single face to the
customer is every one’s customer under this process of ‘convergence’

PageNo-21
 A 5 billion multi-product, multi-channel corporation.

 Operating in over 92 cities, with over 6000 employees.

 Pioneers & leaders in water purification systems, vacuum cleaners & air

purifiers.

 Pioneers in direct selling - Asia's largest direct selling organization -

5,000 strong direct sales force touches 1.25 million Indian homes, adding

1,500 customers daily.

 Customer family now numbers over 5 million - enduring relationships as

'Friends for Life'.

 Expanded channels that reach out to customers to include

A 3,800 strong dealer sales network;

A 58 distributor strong institutional sales network;

A security systems division;

 A strong service network backs up sales efforts - 3,200 company-trained

technicians make 10,000 kitchen visits daily, supported by call centers,

customer care representatives & mobile service vans.

 The customer has always been at the center of our business

PageNo-22
PageNo-23
PageNo-24
PageNo-25
PageNo-26
  Service at your doorstep
 India’s largest after-sales service network - over 650 Service Centres

 3,000 trained technicians make 10,000 calls a day

 Single number access - 24 hours in 8 major cities - 3988 33 33
 Only genuine spare parts
 Free routine check-ups and free service camps
 Annual Maintenance Contracts - the largest in the country
 Mobile service vans

A specialized service by Eureka Forbes to provide all the information about

Eureka Forbes products and services at one single number - available 24
hrs*365days.
The Euro Help Line provides the following:
Gives complete information about products and services
Locations of Customer Response Centre or Sales offices, timings, contact
persons, etc.
Solutions to simple problems on the spot
A single point solution to customer queries or calls

Information on status of complaints and requirements

PageNo-27
Factories ISO 14000 and 9000 certified

 Tested and certified by over 100 laboratories in India, US, UK and South
Africa .

 Certifications include those from the highly reputed Bureau of  Indian Standards
(BIS), University of Minnesota; University of Pretoria, South Africa; Water Quality
Certificate - USA; WQC - Thames Water Centre - USA; University of Sunderland -
England.

 ISI (Indian Standards Institute) certification

 IMA (Indian Medical Association endorsement)

 Incorporates prestigious International Water Quality

 Association (WQA) certified carbon block that removes
 pesticides

 CE certification for the unmatched safety of products

PageNo-28
 BOARD OF DIRECTORS
Mr. Shapoor. P. Mistry
Mr. K.C. Mehra
Mr. S.L. Goklaney
Mr. D.E Udwadia
Mr. J.C Chopra
Mr. N.D Khurody
Mr. C.G Shah
Mr. Ashok Bharat

PageNo-29
 EUREKA FORBS INSTITUTE OF
ENVIRONMENT
It is a young and unique institute that was started in the year 2000.

To gain quick visibility it was launch through TV. The main agenda behind starting
this institute was to give knowledge about the various benefits that exceeds cost on
the issue related to “pollution watch”.

As every journey has its destination, the ultimate destination of eureka Forbes
institute of environments to be an institution that has a life of its own, its own
vision, mission and philosophy: its own set of committed core team workers and
donor friends.

By own face and recognition; it means to gain medias and public credibility by
aligning its activities mainly to its cause, distance itself from commercial work and
other related causes and to build a strong track record of social contribution and
activities related to such cause alignment.

The institute has built a strong mission, which says; to promote an awareness of
the benefits of conserving and maintaining the quality of our natural water and air
resources.

PageNo-30
 Eureka forbs Business Policies
The customer is the sole focus of our business.

 We constantly endeavor towards customer satisfaction by delivering

products and services of the best value and quality.

 We strive to honors our commitments, implied, to both, our internal and

external customer.

 We stress on integrity, transparency and consistency in all our dealings.

 We always strive to have a trusting, mutually beneficial and long-lasting

relationship with our business associates.

 We seek to maintain a warm, positive and friendly work.

 We empower people at appropriate level to achieve their goal.

 We recognize and reward merit and performance.

 we strive to make the organization a responsible corporate citizen.

PageNo-31
 PRODUCT CATEGORIES OF EFL
Eureka Forbes Limited has been the pioneer in the field of Water Purifications
Systems, Home Cleaning Systems and Air Purification systems in India.

Eureka Forbes Ltd. revolutionized the Indian market by introducing products like
Home Cleaning System (1982), Water Purification System (1984) and Air
Purification System (1994).

The following are the basic products of Eureka Forbes Ltd., which has always
promised to provide safe and healthy living.

1. Water Purification System.

2. Air Purification System.

3. Home Cleaning System (Vacuum Cleaners)

4. Home Security System.

5. Industrial Solutions (Industrial Water Purifiers)

PageNo-32
 Water Purification System.

 Specialists in 5 water technologies

 Over 20 products available and million units sold

 Addressing 17 diverse water conditions

 World's largest manufacturer of Ultra Violet based water purification

systems

 Over 71 million liters of Aquaguard water is consumed daily.

PageNo-33
 Home Cleaning System (Vacuum Cleaners)

 Dusting, sweeping & swabbing does not get rid of fine dust

 Floats in the air & settles on pillows, mattresses, furniture, durries &
even soft toys

 Dust mites cause allergies like fatigue, runny noses, itches and even
severe asthma

 Ordinary cleaning does not get rid of dust mites - only powerful, thorough
cleaning with a vacuum cleaner can

 Infinitely superior than conventional cleaning methods and easy-to-use.

Air Purification System.

PageNo-34
 Indoor air more polluted than the air outside

 Causes maladies like allergies headaches, nausea, physical aches Asthma

and allergy sufferers worst affected

 Pollutants include cigarette smoke, dust, pollen, fibers, soot, airborne
fungal & bacterial particles, indoor allergy stimuli odors

HOME SECURITY SOLUTIONS

PageNo-35
 Eurovigil from Eureka Forbes provides complete safety for your loved ones
& business. Solutions customized for homes, institutions & corporates, each
solution from Eurovigil is tailor-made for unique requirement.

An array of products - intrusion detection, access control, surveillance & fire

detection, the Eurovigil solutions are state-of-the-art security solutions providing
you total safety.

The strategic tie-ups with world's leading companies in security solutions

like Notifier, Honeywell, Bosch and many others make the Eurovigil systems the
ideal solution for your homes and business.

INDUSTRIAL SOLUTION(Industrial Water Purifier)

PageNo-36
 Comprehensive cleaning & water purification solutions

 Contract cleaning service that effectively combines our products and

cleaning chemicals

 Numerous prestigious, satisfied customers including some of the country’s

premier corporations.

PageNo-37
 WATER PURIFICATION SYSTEM

Products Features

AG-Compact  Unique E-Boiling +

 2-in-1 compact cartridges.

 EMS.

 Decalcifier.

 Auto Shut off.

 Voltage Stabilizer.

PageNo-38
  EMS.

 Decalcifier.

 Auto-shut off.

 Voltage Stabilizer.

AG-Classic

 MCS.
 IQA & EMS.
 Auto Shut-off.
 Smart flow.
 Melodious Tunes.
 Auto Flush.
 Decalcifier.
 Convenient Water Tray.
 Dual Fitting Options
 Unique E-Boiling +

 No Electricity required.

 Advanced Ultrafication System.

 Ideal for TDS levels; up to 500mg/ltr.

 Works with loft tank.

 High storage capacity.

AG-Ultra

PageNo-39
  The unique Reverse Osmosis
Purification.
 6-stage purification.
 8-liter capacity.
 Reduce hardness, TDS, Heavy Metal
Contaminants.
 Automatic storage tank level
controller.
 Pressure regulating valve.
 Auto Pump Shut-off.

AG-Reviva

 Special in-built pressure pump

 Unique E-Boiling +
 EMS
 Decalcifier.
 Auto Shut-off.
 Voltage Stabilizer.

 Elegant on-line water filter-cum-

purifier.
 Can be placed conveniently on the
counter or mounted on the wall.
 3 stage purification system.
 Special dual filter cartridge which
removes suspended impurities, odors,
bacteria and viruses.
 World proven UV technology destroys
pathogenic bacteria and viruses.

PageNo-40
 VACUUM CLEANING SYSTEM

Products Features

Turbo Nozzle with 1300W of Deep

Cleaning+.
Eliminates microscopic dust mites.
Designed according to international
standards.
Rotary Vario Power, to clean
delicate electronic gadgets.
Dust Bag "full" indicator.
An on-board storage space to store
accessories.
Controls on the handle make
cleaning more easily.

Futuro

Mite Buster:
100% protection against dreaded
dust mites
Mite Guard:
Superior 5 stage air filtration
process
The widest array of accessories for
all cleaning needs
Storing the Euro clean lot more
easier - automatic cord winder
Save on electricity - Variable power
option
Durable - Mild steel body with a
scratch resistant covering
Backed by nation - wide service
EuroClean Ace Two-year warranty.

PageNo-41
 Compact
Powerful and efficient suction -
1200 watt motor power
4-stage filtration
Unique in-built accessory tray
facility
Dust bag 'full' indicator
Automatic cord winder
Large wheels for easy movement
balance
T-Compacta Sturdy handle for comfortable grip

Powerful suction - 2000 mm water

column

Auto cord winder

Dust bag full indicator

Unique 3-in-1 Home wash system

Washes

Vacuums

Steam Sanitizes
Ultima
Keep allergies at bay

Thorough cleaning

PageNo-42
 Thorough wet & dry cleaning
Mite Extractor: 1000 watts of deep
cleaning
Mite Guard: Superior air filtration
process
Range of accessories for superior
wet & dry cleaning
Storing the Euro clean lot more
easier - automatic cord winder
Save on electricity - 2 power option
International styling - light weight
and sturdy ABS plastic body
Backed by nation - wide service
One year warranty

WD

Mite Extractor: 1300 watts of deep

Cleaning

Mite Watch: lets you know when

the dust bag is full
Mite Buster: 100% protection
against dreaded dust mites
Mite Guard: Superior 5 stage air
filtration process
The widest array of accessories for
all cleaning needs
Storing the Euroclean lot more
easier - automatic cord winder
Save on electricity-
Variable power option

Bullet

PageNo-43
 Two optional filters to suit
Users’ choice.

Electrostatic filter.

Three fan speeds.

4 stage purification system.

Euroair

Smart Sensors (SS) gauge the

Level and kind of pollution in you’re room before
purifying it.

UV Lamp that effectively kills

Bacteria and germs present in

the air.

International looks.
A micro controller–based logic circuit
that controls its operation.
Higher air flow and more stages of
filtration for faster and better cleaning
rate.
Bigger filter area, hence longer filter life.
Rugged induction motor.
Both tabletop and wall-mountable.

Genius

AIR PURIFICATION SYSTEM

Products Features

ECO FRIEND
PageNo-44
 Products Features

For sparkling clean floors, tables, counter-tops and

more.
Excellent for cleaning all hard surfaces in the home.
Cleans thoroughly in just one wipe.
Leaves a lingering fresh lavender fragrance.
Powerful disinfectant kills pathogenic organisms.
Does not damage the original texture of surfaces.
Economical, as it is used diluted for most
applications.

Shine

Quickly dissolves grease from kitchen counter-tops,

cooking utensils, ovens and other greasy surfaces.
Advanced non-butyl formula tough on difficult to
dislodge grime.
Leaves surface shining clean.
Made from imported ingredients.
Easy to use.

Grease-off

PageNo-45
 INDUSTRIAL WATER PURIFICATION
SYSTEM
Products Features

5-stage online water purification

Round-the-clock safe drinking water
Bubble-top attachment option
Cold water
Hot water
Normal water

Pureguard

Retains natural quality of water

Effective 3-stage purification process
International technology
Special power-saving feature
High volume. Low cost
Built-in voltage stabilizer
Built-in safety mechanism
User-friendly features
Sleek design and tough body
Water control sensor
Unique flow of water
Efficient after sales service at your
Commercial doorstep

Naturally wholesome water.

Advanced 3-stage purification process.
Last point purification.
International Technology.
Aquaguard's 2 money-saving features.
Instant cooling.
Choice of room temperature water.
Built-in safety features.
In-built voltage stabiliser.
Sleek design and tough body.
Efficient after sales service at your
doorstep
Cooler-Purifier
Aquaguard's international acclaimed
product

PageNo-46
 HOME SECURITY SOLUTION
PRODUCT F E A T U R E S

Water resistant, high security, high durability

and low identification error rate.
Can be mounted directly on metal
Without affecting its reading Performance

SYRIS proximity reader is able to Interface

with all existing access Systems by WiegandTM
formats, RS485 formats etc.

SPR

Max 6000 card holders

Control up to 4 doors with in/out reader
Small and compact in size
SMD technology
Stand alone system with group
anti pass back
Multiple group anti-pass back function with PC
Programmable for different access level within

SY200NT2

Standard size Proximity Reader.

Operates indoors or outdoors.
Beige colour

SH-4 PR

Intrusion Alarm System & Different Detectors

PageNo-47
*Save your kitchen, warehouse, hotel rooms, and valuable properties from gas leak,
short circuit, fire and excessive heat. *Responses within seconds. LPG Leak
Detector /Smoke Detector/Fire Detector /Glass Break
Detector / Magnetic DOOR Contact / Motion Detector Etc
*Facility of Central Monitoring System (CMS) exclusively provides by Eureka
Forbes in India. It monitors 24X7 and informs police, fire brigade, and ambulance
if needed. If you are out of station, it keeps your property safe.
*Totally wireless. * Control Pannel / detectors /Hooters …..

Closed Circuit Camera and TV

PageNo-48
 Through this technically advanced system you can monitor, supervise,
control and secure all of your hotels and other organizations 24X7.

 With the help of Global Static Internet Protocol (GPIS) system, you can
monitor each an every moment of all the hotels and other organizations at a
time from a single place.

 This system is fully vandal proof and can perform in very low light or no-
light situation.

 Inbuilt hard disk (up to 2000GB) keeps record of day to day activities.

PageNo-49
 Security Access Control System

*Protect trespassing. Finger Print Reader

*Keep daily attendance. *Fully automatic.
*Makes work culture faster and advanced.
This system consists of: 1.Electromagnetic Lock: 2. Door controller:
3.Access Management System: 4. Access Management Software: 5. Access
Card:

Video Door Phone ( b/w & colour)

 You can see and talk to the visitor without opening the door.

 Just press a button and unlock the door without moving from your couch.

 Emergency security alarm.

Strategic Direction
PageNo-50
Eureka Forbes Ltd.-the Strategic Direction

 One stop shop for health and home care products.

 Becoming a preferred partner for the best in the world Euro champs.

 Build on our core competency of direct sales.

 Flanking strategy on retail shelf.

 Leverage on customer database.

 Total cleaning approach for industrial and institutional customer.

Environment

PageNo-51
The intention of the institute is not to play role of an activist; but to concentrate on
two of the most important environmental factors namely “Water and Air“, to
leverage the expertise of its parent company, i.e., Eureka Forbes Ltd. For doing
social good towards society, to have non commercial interaction with leading
social bodies in achieving its goal and put maximum efforts in conserving the root
of my living existence, i.e., Water and Air.

Milestones

In a short span of its inception, Eureka Forbes Institute of Environment (EFIF) has
achieved some major milestones, like…

(A) Tie up with NDTV

EFIE generates and supplies data to NDTV for an on screen plug which is then
produced into “Report” by NDTV and supplied to Star News for a fee, who in
turn telecasts the same “Report” to the cable owners for a change.

The result of this consequent with NDTV has been…

 That there was a debate in Delhi on CNG application resulting.

 In to formation of new rules.

 Various school children have taken an oath to not buy or burn firecrackers.

 There has also been a good amount of change in the attitude of the
Government Pollution Boards, which was earlier skeptical, but now, has
become more lenient and cooperative.

(B) Pollution watch Tests have been carried out in various cities

Across India such as…..

PageNo-52
 Delhi, Kolkata, Mumbai, Chennai, Bangalore, Ahmedabad, Hyderabad,
Guahati, Lucknow, Chandigarh.

Eureka Forbes Institute of Environment

It is a young and unique institute that was started in the year 2000. To gain quick
visibility, it was launched through television. The main agenda behind starting this
institute was to give knowledge about the various benefits that exceed cost on the
issues related to “pollution Watch”.

As every journey has its destination, the ultimate destination of Eureka Forbes
Institute of Environment is to be an institution that has a life of its own, its own
vision, mission and philosophy; its manpower, space, infrastructure and resources;
its own responsibility, reputation and credibility based on track record; its own set
of committed core team workers and donor friends.

By own face and recognition, it means to gain media and public credibility by
aligning its activists, mainly to its cause, distance itself from commercial work and
other related causes, and to build a strong track record of social contribution and
the activities related to such cause alignment.

The Institute has built a strong mission, which says: -

To promote an AWARENESS of the benefits of conserving and managing the
quality of our natural water and air resources. To do so by collecting and
disseminating information/materials through our own resources or those of our
like-minded allies who could be individuals, corporate, NGO’s, government of civic
bodies.

To become an instrument of influencing Indian society and its constituents to act

in a manner that reflects that these resources are not to legacy of our fore fathers
that we can take for granted, but a loan we have taken from our grand children,
to be repaid with interest.

To believe that the unpolluted water and air is the birth right of
every Indian citizen.

People

PageNo-53
1. Eureka Forbes people are the perfect example of a dynamic, highly motivated
individual.

2. At the entry level, people with a fire in their belly come and join the company.

3. At the forefront of the employee, complement is their salesman who they call
“Euro Champs”, which is known to our customers as the friendly man from
Eureka Forbes. They bring to Indian families, everywhere, innovative hygiene
and convenient products backed by excellent service and building lasting
relationship with its customers.

4. In Eureka Forbes, they believe in promoting internal talent, grooming people

from becoming successful sales personnel to become a successful leader.

5. They understand the importance of this asset and great stress is laid on HRD
and training.

6. They satisfy the lifestyle expectation of evolving Indian homes through

innovative and value of money products have been the hallmark of Eureka
Forbes Limited, and the sales divisions are committed to this mission.

7. Eureka Forbes is a fine example of a strong organization built by its people.

8. Eureka Forbes strongly believes in the old Chinese proverb.

Eureka Forbes Limited-Relationship

Relationship begins with listening to the customers and addressing their priorities
and inhibitions. It has 140 customer response centers across 98 cities ensure that
customers are never left out in the cold.

PageNo-54
A 4000 strong dealer network distributing the Forbes range of water purification
system and home cleaning system.

1. An industrial sales division which distributes the nilfisk range of cleaning

equipments.

2. It has got 4 manufacturing facilities at Hyderabad, Bhimtal, Meghalaya and

Bommasandra with ISO 9002 certification.

3. A network of water testing laboratories across the country.

4. A government recognized R 7 D center at Bommasandra, alliances with

global leaders.

5. Certification from prestigious independent water laboratories in India and

abroad for our range of WPS. Plus, a growing exports market.

6. Market leaders in Aqua guard WPS. Euro clean home cleaning system EAPS
and Euro vigil electronic security solution.

Eureka Family

PageNo-55
 5700 Euro Champs make 40 calls a day (2.3 lakh contacts).

 32000 Euro Smile champs make 10000kitchens visit a day for product
services.

 Over 450 franchised direct operators covering small towns over 1200 sales
people.

 3800 strong dealer network.

 Over 220 distributors for industrial and commercial segment.

 Existing 5 million friends for life. (Customer database.)

PageNo-56
Forbes Newell range of wellness products.
To strengthen our relationships with existing customers by providing them
with a new means to improve their quality of life.
First category offered - cooking appliances.
Tapping the potential of women - a whole new sales force.
Forbes Aqua sure, an exciting new range of economical water purification
products.
To penetrate the low end of the market, especially areas where there is no
power and water
To pre-empt competitive entry.
Eureka range of Eco-friendly cleaning solutions.

CAREER

PageNo-57
Recruit young, dynamic, ambitious people; encourage them to harness their
potential.

Each one aptly christened Euro champ.

Nursery of Direct Selling; the single largest institution of its kind in the
world.

Professionalized direct selling and raised it to a fruitful career.

Over 20,000 people and 500 business leaders started out as Euro champs.

Numerous success stories of Euro champs rising to top management

positions.

It believes in the philosophy of encouraging growth from within; it also

facilitates cross functional movement in the organization to further career
prospects.

It consistently featured in the “Best Employer”, surveyed by premier

business publications.

Dreams

PageNo-58
Future Plan

PageNo-59
Eureka Forbes Ltd. should be taken in the market abroad both for household
and industrial cleaning equipment.

They will be ready with faster customer response through electronic contacts.
By making a transition from distributors to marketers of industrial cleaning
equipment.

Emerging as a preferred employee for youth. Establishing Eureka Forbes as

a water purifying Specialist Company.

Becoming a gateway to multi-national company looking to set up base in

India.

Introducing innovations and being perceived as the best service providers in

the country; and having our ability to respond to the ever-changing demand
of the customers.

The Target

PageNo-60
 Becoming a Rs.10 billion company in the next 5 years.

 Double customer based in the next 5 years.

 Customer will know the euro champs by name.

 Our people will grow and share higher responsibility.

 Our people will live comfortably and make a responsible amount of money
that satisfies there at home.

PRESS CENTER

PageNo-61
 . Most Trusted Brand Award: Platinum Category for your very own
Superbrand: Aquaguard!!!!!

"Aquaguard Water Purifier and Euroclean Vacuum Cleaner once

again awarded the Mera Brand"

Celebrate summer the healthy way as Aquaguard RO Health Yatra

comes to town!

Cambridge School from Noida city is Winner of the 4th Euro Enviro
Quiz 2006, the largest ever National school quiz on Environment !

Eureka Forbes Runs for A Cause - Save Water and Harvest it!

Recruiting and Staffing Best in Class Awards 2005

Protecting the Environment - Let us learn it from Children!!!

Eureka Forbes Limited awarded for Customer Responsiveness

Eureka Forbes Limited wins Asian MAKE Award

Eureka Forbes is now a Case Study In Harvard Business School -

Boston (USA), November 11, 2005

Eureka Forbes is now a Case Study in Harvard Business

School

PageNo-62
Boston (USA) November 11, 2005 Eureka Forbes Limited, the pioneer of Direct
Sales in India, entered the hallowed portals of Harvard Business School by
joining the band of select companies which have become a case study in its MBA
classrooms. Today, 900 students at this globally recognized centre of business
education, began studying a case
based on Eureka Forbes, titled
"Managing The Sales Effort"
written by Professor Das
Narayandas of this school; assisted
by Senior Researcher Kerry
Hermann from the Global Research
Group. Mr. Suresh Goklaney,
Managing Director of Eureka
Forbes, himself an alumnus, was in
Boston today on invitation from the
Harvard Business School and said "The 5500 salespersons working for Eureka
Forbes - whom we fondly call Euro Champs - will be delighted that the unique
and young company which they have created over the last 24 years has been
found worthy by Harvard Business School to write a case study on". Eureka
Forbes, about to go into its Silver Jubilee year, has notched up an impressive
turnover of   Rs. 6.1 Billion (Rs. 610 Crores) selling premium life style products
like water purifiers and vacuum cleaners which bring better health to the
families of their customers. In the growing sunrise markets of water purification
and vacuum cleaning, Eureka Forbes enjoys market shares upwards of 70%
through its brands Aqua Guard and Euro Clean respectively. In the year 2004,
Aqua Guard was chosen as a "Super brand" by a panel of eminent persons in
the Indian industry. To achieve this success, it followed a marketing system very
different from those adopted by most consumer product companies. It did not set
up a dealer network to sell its products but it set up a "Direct Sales" system
instead. The Harvard Business School case takes a look at this unique business
model which creates value for the customers - not through pricing and
discounting and offers as dealer network marketers do - but through a very
different contact system, a different contact site, and a different company
culture. Mr. Suresh Goklaney explained the uniqueness of the system as follows
"Relationship Marketing may have become a buzzword now but we at Eureka
Forbes started it 24 years ago. Our process of acquiring customers is not by
luring them into the stores through discounts and offers but by contacting them
in the comfort of their homes where it is possible for us to find them unhurried,
where we can understand them and their circumstances and then suggest

PageNo-63
appropriate solutions for their health and hygiene and safety needs. We then
demonstrate how these solutions perform in their home conditions, answer every
question they may have and we deliver these solutions right at their doorstep.
Even the after sales service is provided at their doorstep. This is the difference
between them and us".

Apart from achieving sales and profits, according to Mr. Suresh Goklaney, what
may have impressed Harvard Business School, is "Over the last 24 years we
have created a huge intangible asset of over 4 million customers who have
welcomed us into their houses to see our demonstrations, to buy our products
and then to get them serviced. They have seen us inside their homes! That is
quite an exceptional example of relationship marketing, it is for reason that our
slogan is 'Your friend for life'". The case study focuses on the innovative
practices Eureka Forbes has employed in translating this philosophy of
becoming friend for life, into actual operational practices. In particular the case
explores whether sales force should be motivated by setting goals for the results
of the sales efforts or for the efforts themselves. It explores how a superstructure
of direct sales field force was built employing 5500 EuroChamps (salespersons
fondly called so) who operate out of 150 offices of the company in about 100
cities; and the systems created for recruiting,
inducting, training, motivating, compensating and
leading them. In the year 2004, Eureka
Forbes was recognised as the "16th Best
Employer" of India in the Hewitt Survey. The
vision of the company is "To create a happy,
healthy and pollution free world based on long
lasting customer relationships" and is
realized not only through the sales force but also
through a structure of 900 service locations. "For
80% of our customers, we have a service centre within 5 km radius". That is a
tough act indeed for any competitor to duplicate. The efforts of the company in
giving franchised service were recognized in 2005 through the "Best
Franchisor" award it received. Mr. Suresh Goklaney said "We attribute our
success to our unique culture and people orientation. The four pillars of our
employee orientation are "Earning, Learning, Pride and Fun". We believe in
developing business through developing people. We have an in-house "Academy
of Learning" and also have tie-ups with business schools which help train our
talent. To create a "Learning Organization" we created Knowledge
Management function within the company just 4 years ago and feel amply
rewarded by the journey because recently, at Seoul in Korea, we were given a
MAKE (Most Admired Knowledge Enterprise) award for Asia"

PageNo-64
Our Key Customers

PageNo-65
Honeywell Our Partner

PageNo-66
About Honeywell
Honeywell International is a $30 billion diversified technology and manufacturing
leader, serving customers worldwide with aerospace products and services; control
technologies for buildings, homes and industry; automotive products; turbochargers
and specialty materials. Based in Morris Township, N.J., Honeywell's shares are
traded on the New York, London, Chicago and Pacific Stock Exchanges. It is one of
the 30 stocks that make up the Dow Jones Industrial Average and is also a
component of the Standard & Poor's 500 Index.
About Honeywell Security
Honeywell Security, a business unit of Honeywell International is an international
supplier and distributor of electronic security systems and solutions. Our products
monitor and protect millions of homes, business and government facilities across the
globe.

Honeywell Security's partner choice program

At Honeywell, Security holds a very special place in our portfolio. It is core to our
mission of protecting communities and making the world safer. In fact, during the
past two years, about 25% of what Honeywell has invested in strategic acquisitions
has been used to enhance our security business. Honeywell Security wants to be
every customer's Partner of Choice in the security business. Each employee walks
into the shoes of every customer to deliver more value for their business.
Reasons why any customer would like to make Honeywell
Security their Partner of Choice is because

 We are committed to our independent dealers and integrators

We have always believed that the independent dealers and integrators channel is
the best way to sell our products. It's in our DNA. We invest in vertical marketing,
design support tools, on-site training, security knowledge forums and many growth
initiatives. Our success is only possible with the success of our independent dealers
and integrators.

 We deliver the newest innovations, technologies & products

We are investing over $40 million a year in research & development to bring you
new and innovative security products. We leverage the best technologies globally at
our 'Centres of Excellence' in USA, China, India, Korea, UK and France. These
PageNo-67
teams bring you new residential security products like LYNXR-EN wireless systems,
Optiflex sensors, Alarmnet-I technology for monitoring premises over the internet
and a complete cutting-edge range of Home Automation Systems. Among
innovations for commercial applications, in Video Systems recent developments
include Integrated Digital Video Manager (DVM), Enterprise Network Video
Recorder (NVR), Rapid Eye, PARASCAN 360 cameras, heat and dust proof
cameras, and integrated explosion proof housing & pan tilt units. In Access control
& integrated systems, the newest innovations include ProWatch enterprise access
control and integrated security platform, WinPak Pro Central Station Monitoring,
LobbyWorks visitor management system and Vindicator Systems for integrating
video, access & perimeter intrusion detection on a single platform.

 We provide support, training and best people

At the heart of our business are our people. From our sales people, tech
support group and all our employees - we are a team with decades of
experience in security that understands the industry and your business.
We know that users of security products and our independent dealers and
integrators need quick and expert response. That's why we invest in
support infrastructure, training and best people to help our partners stay
ahead.

 We bring you the power of Honeywell

Partnering with Honeywell means benefiting from the power of the global $30
billion Fortune 50 Company with 1,20,000 employees and presence in businesses
ranging from Automation & Control Solutions, Aerospace, Transportation Systems
and Speciality Materials. We have the commitment, the technology and the
resources to help you grow. Honeywell Brand stands for quality. Honeywell Logo,
wherever it appears on thermostats in buildings, on process control systems in
refineries and factories, on aerospace and defense systems, it stands for quality.
That's because at Honeywell, we strive for operational excellence in everything we
do. We are Six Sigma trained and focus on quality. Honeywell is now a business
Superbrand in India. With more that 7,000 employees and four big locations in
Pune, Bangalore, Gurgaon and Chennai we provide you the power of Honeywell at
your doorstep.

BOSCH Our Partner

PageNo-68
 The Bosch Group is a leading global manufacturer of automotive and industrial
technology, consumer goods and building technology. In fiscal 2005, some 251,000
associates generated sales of 41.5 billion euros. Set up in Stuttgart in 1886 by Robert Bosch
(1861 - 1942) as "Workshop for Precision Mechanics and Electrical Engineering," the
Bosch Group today comprises a manufacturing, sales and after-sales services network of
more than 280 subsidiaries and more than 12,000 Bosch service centers in over 140
countries.
The special ownership structure of the Bosch Group guarantees its financial
independence and entrepreneurial freedom. It makes it possible for the company to
undertake significant up-front investments in the safeguarding of its future, as well
as to do justice to its social responsibility in a manner reflective of the spirit and
will of its founder. A total of 92% of the share capital of Robert Bosch GmbH is
held by the charitable foundation Robert Bosch Stiftung. The entrepreneurial
ownership functions are carried out by Robert Bosch Industrietreuhand KG.

SURVEY REPORT ON SAMPLE SIZE OF 50

PEOPLE

Do you use any kind of water purifier at home or office?

o Yes
o No

PageNo-69
 Noumber of People using water purifier

40%

1st Qtr
2nd Qtr

60%

If yes, which purifier do you use?

o Aquagurd or Aquasure
o Pureit
o Kent Water Purifier
o Philips
o Whirlpool pure fresh
12

10

6
9.99
4

2 4 4
1.99
0
Aquagurd Pureit Kent Philips

PageNo-70
 Does your water purifier consume more electricity?

o Less than 25 watts

o More than 25 watts
o Don’t know

Sales

35% 1st Qtr

2nd Qtr

65%

How frequently do you changes the candle in your water purifier?

o 3 months
o 6 months
o Once in a year
o More than a year

On the price of your water purifier?

 Affordable
 High
 Should be Revised

PageNo-71
 Sales
7%

21%

1st Qtr
2nd Qtr
3rd Qtr

72%

Is your water purifier backed by dependable after sales service?

o Yes
o No
o Exceptional

PageNo-72
 After Sales Service

7%
1st Qtr
2nd Qtr
3rd Qtr
41%

52%

Have you recently come acroos any kind of marketing activities for purifier?

o Road shows
o Visual Marchandising
o Other

Sales
5%
15%

1st Qtr
10% 2nd Qtr
3rd Qtr
4th Qtr

70%

Where do you prefer to buy a water purifier from?

PageNo-73
 o Retail Outlets
o Franchisee dealers
o Demo at your doorstep

Preffere Placesto buy

8
7
6
5
4
Column2
3
2
1
0

While buying any water purifier what comes to in your mind?

o Price
o Health & Safety
o Both

PageNo-74
 Sales
10%

15% Health
All of the above
Price

75%

PageNo-75
EUREKA FORBES PRODUCT SURVEY
QUESTIONARE
PageNo-76
 “Southend Conclave”, 2nd FL. Rajdanga main Road, Kolkata-700107.

Tel- 033- 24428933. M-9331013523

E-mail: unusmolla@eurekaforbes.co.in Web: www.eurekaforbes.com

QUESTIONNAIRE FOR PROSPECTIVE CUSTOMER

Name:

Address:

Phone No.: M- R- O-

1> Do you any EFL product?( If yes, Which product)

Ans:

2> Have you heard about Aquasure & Forbes brands?

Ans:

3>What do u understand by security?

a. A securitygaurd ( )
b. Security Device ( )
c. Nearby Police Station ( )
4>How do you about the brand/security product?

a. Advertisement ( )

b. Paper ( )

c. people/friends ( )

5> You need security for- protecting……?

a. personal life ( ) b. family ( ) c. asset ( ) d. business ( )

6> How will you rate product Compared other products of ( Philips, kent, pure it,
LG, Zicom)?

a. ( ) Much better

b. ( ) Better

c. ( ) Same
PageNo-77
d. ( ) Worst.

7> Will tou recommend the product?

( ) Yes ( ) No

8> How satisfied are you with customer service received?

( ) Very Satisfied

( ) Satisfied

( ) Neutral
( ) Dis satisfied

( ) Very dissatisfied.

9> Your monthly budjet for home /business security?

a. 5k-10k ( ) b. 10k-20k ( ) c. 20k-40k ( ) d. above 40k ( )

10> Your preferred media ?

T.V channels : CNBC ( ) Zee Cinema ( ) BBC ( ) Other ( )

News paper : Telegraph ( ) AnandaBazar( ) Statesman ( ) Other ( )

Magazine : Businessworld ( ) Business India ( ) IndiaToday( ) Other ( )

Any comment:

Signature of
Respondent-------------------------------------------------------------------------------------------------------------------
---------------Siddhartha
Acharya
please attach visiting card
Summer Traine(PGDM)DIM, New Delhi

Siddharthaacharya24@yahoo.com

Mo No: 9547233730, 9758580270

FINDING & RECOMMENDATION FROM THE

PROJECT

PageNo-78
 As per the survey done following were the findings and recommendations of
the survey:

 Price structure should be revised

 Customer service is something which company should pay more

attention at.

 All models not available for display in retail outlets and also
brouchores should be made available.

 Sales person at the retails counters should have proper knowledge

about the product.

 Should focus more on brand awareness.

 Technological & other aspects should be re consider and re-

christened.

 To know about the buying behavior of customer regarding purchase of

water purifier

LIMITATION OF THE STUDY

Every research is conducted under some constraints and this research is not an
exception. Limitations of the study are as fallows:

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  The study is limited to the areas of KOlKATA.

 The sample size of only 100 was taken from a large population for the
purpose of study, so the can be difference results of the sample from total
population.

 Non availability of adequate data also limited the scope of the study to some
extent.

 As the data was collected through the questionnaire, I faced the limitation
that respondents were unwilling to provide information.

 Consumer was reluctant to go into details because of their busy schedules.

 Due to continuous change in environment, what is relevant today may be

irrelevant tomorrow.

BIBLOGRAPHY

WEBSITES

www.eurekaforbes.com

www.customercomplaint.in

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www.golakindia.com

www.icmrindia.org

www.compareindia.com

www.pureit.in

Books

1. Coney, Hawkins best, “Consumer behavior”, 8th Edition , 1-14, 393-418.

2. Kotler Philip, “Marketing Management”, Millennium Edition, 176-182, 202-
204,
3. Zikmund ,William g, “Business Research Methods”, 5th edition, 6-7, 54-55,
292-298.
4. Loudon&DellaBitta, “Consumer Behavior”, 1003 Edition, 432-433.
5. Schiffman,Leon G. &Kanuk, Lesie Laser, “Consumer Behavior” 6th Edition,
234-238.
6. “Marketing Research” by G.C Beri.
7. Thesis on water purifier.

PageNo-81
PageNo-82
CAREER OBJECTIVE

I believe that learning is continuous process and practice makes one perfect. Hard
work, dedication, positive attitude, good grasping power and capability to explore on
my own (provided the proper support and direction) are my tools for success.

EDUCATION AND QUALIFICATION

MADHYAMIK From WEST BENGAL BOARD OF SECONDARY

YEAR OF PASSING- EDUCATION.
2001

HIGHER SECONDARY From WEST BENGAL BOARD OF HIGHER

2003 SECONDARY EDUCATION.

2007 B.A (HONS) From VIDYASAGAR UNIVERSITY.

PURSUING Post Graduate Diploma In Management(PGDM) from Dewan V.S Institute Of
Management, Meerut, (UP) approved by AICTE, New Delhi.
2008-2010

SPECILIZATION AREA

MARKETING Sales promotion & advertising, product and brand management

& international marketing, service marketing.
INFORMATION
TECHNOLOGY Database System, Software Engineering & Project Management.

PageNo-83
ADDITIONAL SKILLS

OPERATING SYSTEMS: Windows vista, 95/98/2000/XP.

APPLICATION SOFTWARE: MS- Office 2000/2003/ XP
(Professional/2007, MS-Excel.
COMPUTER SKILLS INTERNET: Internet, Net Searching.
CONCEPT IN COMPUTER FIELD: Hardware Concept, Software
Installation etc.
LANGUAGE Bengali, Hindi & English.

OTHER ACTIVITIES

NET SURFING, WATCHING T.V (NEWS, MOVIE, CARTOON, AND

HOBBIES CRICKET), READ ANY TYPE OF BOOKS, LISTENING SOFT MUSIC.

PERSONAL DETAILS

Mr.Biswajit Acharya
FATHER’S NAME
27 MAY 1985.
DATE OF BIRTH
VILL: Borkola, PO: Melera, PS: Barikul, DIST: Bankura, PIN: 722162, WEST
PERMANENT ADDRESS BENGAL.

09635633964, 09434440955, 09933965105

RESI CO: NO

Male
GENDER
Indian
NATIONALITY
Hindu
RELIGION
Single
MARITAL STATUS
DECLARATION

This is to certify that the information furnished above is true to the best of my
knowledge and belief.

DATE & PLACE

SIDDHARTHA ACHARYA
SIGNATURE

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