Welcome to Scribd. Sign in or start your free trial to enjoy unlimited e-books, audiobooks & documents.Find out more
Download
Standard view
Full view
of .
Look up keyword
Like this
44Activity
0 of .
Results for:
No results containing your search query
P. 1
Siddhartha Acharya, PGDM, 3rd Sem(Summer Project)

Siddhartha Acharya, PGDM, 3rd Sem(Summer Project)

Ratings: (0)|Views: 1,104|Likes:
Published by acharyasiddhartha

More info:

Published by: acharyasiddhartha on May 09, 2010
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as DOCX, PDF, TXT or read online from Scribd
See more
See less

04/17/2013

pdf

text

original

 
 
A
 
SUMMER INTERNSHIP REPORTON
EUREKA FORBES LIMITED
CUSTOMER SATISFACTION OF WATER PURIFIERS SYSTEM AND HOME SECURITY  SYSTEM
Submitted To,
 
Submitted By, Respected Ashis Rastogi Sir 
Siddhartha Acharya 
 
FACULTY OF DIM
PGDM (3
RD
SEM)
PREFACE
 
Dewan v.s. Institute of Management
By-pass Road, Partapur Meerut-250103, U.P. (India)
 
 PageNo-2
PREFACE
It is obvious that to remain competitive the corporate marketing strategy must aim to create and retain a satisfied customer. This is possible only when the firm adds value to the customer should perceive this customer. The customer should perceive this value to be distinctively more than the firm·s rivals. When this happens, the firm gets a premium on its product on emerges as a market leader.This project is prepared for partial fulfillment of the marketing management in Post Graduate Diploma in Management course of Dewan V.S  Institute of Management where it owns my good fortune to be a student of 2008 to 2010.This is true for all the products. Even though it is more visible in industrial products, in the form of customer training, updating technology, at a low cost for the customer, on site servicing to ensure zero down time in the customer manufacturing facilities etc in consumer goods too, value in perceived when the product service the needs for which it is brought.I am trying to the study the Customer Satisfaction of Water Purifiers and Security Solution of Eureka Forbes in the project. I hope my study will help Eureka Forbes.
 
 PageNo-3
I feel great pleasure for the completion of this project. At the very outset I would express my sincere thanks and deep sense of gratitude to personnel who helped me during the collection of data and gave me rare and valuable guidance for the preparation of this report.I take this opportunity to express my deep sense of gratitude and appreciation to my project guide Mr. Unus Molla(Divisional Head Of Eureka Forbes) . For giving me the opportunity to do the project work under this  prestigious company, and guiding me for assistance, motivation, valuable advice, worthwhile discussion, technical ideas, and important suggestions.through out the project.I am thankful to my internal guide Professor Mr. Shyam Ghai Sir (H.O.D of PGDMM, DIMS), project would not have been possible without the utmost effort of our H.O.D.I am also thankful to my ¶Director Dr. Naresh Goyel (Director of PGDM,DIMS), Professor Jitendra Dixit(Marketing Management), Mr. Ashis Mittal(training and placement officer). I also express my gratitude towards my parents and sincere thanks to my friends, all the employees of Eureka Forbes and also all the faculty member of DIMS, well wishers for their encouragement and kind co-operation to complete this report. Without there suggestion it has not been completed.
Siddhartha Acharya 
Student of PGDM 

Activity (44)

You've already reviewed this. Edit your review.
1 hundred reads
1 thousand reads
pardeepbth liked this
Sujeet Sinha liked this
tajju_121 liked this
James John liked this
ravifact liked this
Sachin Kumar liked this
Sachin Kumar liked this

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->