Managing Change: 3
Cultural Fluidity:Weekly Newspaper Editors¶ Strategiesfor Building Knowledge and Managing Change
It has never been easy to run a newsroom, but it may never have been harder than it istoday. Technological changes and challenges that have been rocking the newspaper industry andreshaping its culture on both sides of the north Atlantic for a decade and more have combinedwith increasingly dire financial prognoses. In the United States, the industry¶s health continuedto worsen in 2007, with circulation, advertising revenues, and profit margins all falling ± and, ina spreading number of markets, taking staff size down with them (Project for Excellence, 2008a).A majority of American journalists say financial issues are the biggest problem in journalism,overtaking concerns about news quality and credibility (Pew Research Center, 2008). In Britain,the picture is not quite so dark, but circulation and earnings statements show trends also pointingin a downward direction (MediaGuardian.co.uk, 2008).Amid this escalating crisis, however, smaller newspapers continue to do relatively well.In the United States, many small papers are weathering the decline, and some are even gainingreaders (Ahrens, 2007); in Britain, more than 80% of adults still say they read a regional paper (Newspaper Society, 2006). The other industry bright ± or at least not quite so dim ± spot glowsfrom the computer screen. Online audiences and revenues are up substantially in both the UnitedStates and United Kingdom, and newspaper websites have dramatically improved their designand multimedia offerings (Project for Excellence, 2008a). That said, the industry is notnoticeably closer to turning the internet into a successful advertising medium; on the contrary,the trend seems to be a decoupling of news and advertising, which is not migrating to onlinenewspapers along with readers (Project for Excellence, 2008b).