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NEL Singer 2008 Cultural Fluidity Weekly Newspaper Editors AEJMC

NEL Singer 2008 Cultural Fluidity Weekly Newspaper Editors AEJMC

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Published by Francois Nel
"Cultural Fluidity: Weekly Newspaper Editors’ Strategies for Building Knowledge and Managing Change"


Paper Presented to:

Media Management and Economics Division
Association for Education in Journalism and Mass Communication
Chicago, August 2008

François P. Nel
University of Central Lancashire

Jane B. Singer
University of Central Lancashire / University of Iowa
"Cultural Fluidity: Weekly Newspaper Editors’ Strategies for Building Knowledge and Managing Change"


Paper Presented to:

Media Management and Economics Division
Association for Education in Journalism and Mass Communication
Chicago, August 2008

François P. Nel
University of Central Lancashire

Jane B. Singer
University of Central Lancashire / University of Iowa

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Published by: Francois Nel on May 09, 2010
Copyright:Attribution Non-commercial

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05/25/2010

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Managing Change: 1
Cultural Fluidity:Weekly Newspaper Editors¶ Strategiesfor Building Knowledge and Managing Change
 Presented to:Media Management and Economics DivisionAssociation for Education in Journalism and Mass CommunicationChicago, August 2008
François P. NelUniversity of Central LancashireJane B. Singer University of Central Lancashire / University of IowaLead author contact information:fpnel@uclan.ac.uk  (44) 1772 894 758 (UK office) / (44) 7951 521 636 (UK mobile)(27) 21 434 9421 (South Africa office) / (27) 84 494 3411 (South Africa mobile)GR237 Greenbank Department of JournalismUniversity of Central LancashirePreston PR1 2HEUnited Kingdom
Second author contact information:
 jbsinger@uclan.ac.uk 
 
Managing Change: 2
Cultural Fluidity:
Weekly Newspaper Editors¶ Strategies for Building Knowledge and Managing Change
 
ABSTRACT:
This study examines how British weekly newspaper editors, an understudied group with long-standing ties to ³hyperlocal´ communities, regard the challenges of building, transforming, andmanaging knowledge in the midst of sweeping media change. Drawing on literature from mediasociology and knowledge management, it suggests that these veteran editors are profoundlyuncertain about how to translate what they believe about journalism, and know about creating it,into successful delivery of new products to new audiences.
 
Managing Change: 3
Cultural Fluidity:Weekly Newspaper Editors¶ Strategiesfor Building Knowledge and Managing Change
 
It has never been easy to run a newsroom, but it may never have been harder than it istoday. Technological changes and challenges that have been rocking the newspaper industry andreshaping its culture on both sides of the north Atlantic for a decade and more have combinedwith increasingly dire financial prognoses. In the United States, the industry¶s health continuedto worsen in 2007, with circulation, advertising revenues, and profit margins all falling ± and, ina spreading number of markets, taking staff size down with them (Project for Excellence, 2008a).A majority of American journalists say financial issues are the biggest problem in journalism,overtaking concerns about news quality and credibility (Pew Research Center, 2008). In Britain,the picture is not quite so dark, but circulation and earnings statements show trends also pointingin a downward direction (MediaGuardian.co.uk, 2008).Amid this escalating crisis, however, smaller newspapers continue to do relatively well.In the United States, many small papers are weathering the decline, and some are even gainingreaders (Ahrens, 2007); in Britain, more than 80% of adults still say they read a regional paper (Newspaper Society, 2006). The other industry bright ± or at least not quite so dim ± spot glowsfrom the computer screen. Online audiences and revenues are up substantially in both the UnitedStates and United Kingdom, and newspaper websites have dramatically improved their designand multimedia offerings (Project for Excellence, 2008a). That said, the industry is notnoticeably closer to turning the internet into a successful advertising medium; on the contrary,the trend seems to be a decoupling of news and advertising, which is not migrating to onlinenewspapers along with readers (Project for Excellence, 2008b).

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