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A Resume Is a Marketing Tool, Not an Old-Fashioned Calling Card

The resume is one of the most important pieces of the massive marketing campaign that will, if run successfully, result in the right job for you. Like any component in a marketing campaign, a resume needs to present a brand (you) and reinforce its (your) importance to the employer’s operation and success.

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The resume is one of the most important pieces of the massive marketing campaign that will, if run successfully, result in the right job for you. Like any component in a marketing campaign, a resume needs to present a brand (you) and reinforce its (your) importance to the employer’s operation and success.

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