A Resume Is a Marketing Tool, Not an Old-Fashioned Calling Card

 
 
 
 
 
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by davesaunders

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The resume is one of the most important pieces of the massive marketing campaign that will, if run successfully, result in the right job for you. Like any component in a marketing campaign, a resume needs to present a brand (you) and reinforce its (your) importance to the employer’s operation and success.

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05/26/2008
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