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Humanity+ Branding Guide

Humanity+ Branding Guide

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Published by humanityplus

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Categories:Topics, Art & Design
Published by: humanityplus on May 09, 2010
Copyright:Attribution Non-commercial

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05/24/2010

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brand book
\ue001\ue005\ue000\ue004\ue002 \ue000\ue003\ue002s
Humanity+ and the H+ abbreviation
are representations o\ue000 our organization,

and our brand. Simply put, our brand
is our reputation; it is the sum o\ue000 all
experiences we create \ue000or our members,

supporters, the public and each other.
imagelogosc
olorstypeva
lues
our brand
Ever\ue004 interaction an individual or group has with Humanit\ue004+
generates an impression that contributes to our reputation. Our

logo, lexicon, publications, website and even our demeanor are all reputation-building experiences. Ever\ue004 interaction, no matter how big or small, is an opportunit\ue004 to express our values, expand our reputation and build our brand. The qualit\ue004 and clarit\ue004 o\ue003 our communications is as important to our brand perception as the qualit\ue004 and integrit\ue004 o\ue003 the in\ue003ormation and resources we o\ue002er. Our communications o\ue002er the promise that the resources and experiences we provide will live up to our organizational values; when we deliver on that promise we validate people\u2019s brand

experience and build value in our organization.
intro
introduction

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