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Software Group Channels &
Social Media Evangelist
IBM, New York
Web 3.0 is the next step in the evolu\ue002on of the internet. New technologies collec\ue002vely known as Web 3.0 are already providing a momentous opportunity to businesses. The emerging tools are having a profound impact on informa\ue002on \u2013 and will in turn shape the development of social media, marke\ue002ng and communica\ue002ons. Extrac\ue002ng more meaningful and ac\ue002onable insight from informa\ue002on is opening up radical, new marke\ue002ng and business possibili\ue002es. Web 3.0\u2019s emergence, also known as the seman\ue002c web, will be fully explored, debated and dissected at this 2-day forum. Gathering the worldwide leaders in digital communica\ue002on, marke\ue002ng and social media provides a unique pla\ue001orm to explore how far we have come in the web 2.0 environment and determine how companies are using the new 3.0 technologies today and should be using them tomorrow. It will reveal what development we can expect from our social networks and the opportuni\ue002es this will present in deploying innova\ue002ve marke\ue002ng strategies. As web 3.0 starts to eclipse genera\ue002on 2.0, it\u2019s essen\ue002al to grasp what\u2019s ahead and an\ue002cipate how the new and established communica\ue002on and informa\ue002on pla\ue001orms are fast evolving. Marketers must be prepared to provide customers with the informa\ue002on they value and be able to respond to them in a way that matches their interests and to do so web 3.0 techniques are now cri\ue002cal.
Managers Strategic Projects & Improvement
Business Development Managers
Heads of Strategy
Heads of Social Media
Heads of Content
Heads of Innova\ue002on Management
Heads of Marke\ue002ng & Communica\ue002ons
Online Content & Communica\ue002ons Managers & Producers
Heads of Business Integra\ue002on
Heads of Brand Management
Heads of Account Management
Heads of Interac\ue002ve Media
Heads of Projects Management
Heads of Service Delivery
Quality Improvement Managers
Heads of Digital
Chief Informa\ue002on O\ufb03cers
Heads of New Media
Heads of e - business
Heads of Enterprise Architecture
Heads of Technical Services
Heads of Informa\ue002on Management & Technology
Heads of Knowledge Management
As Head of Strategic Partner Management, Kevin Yen leads the performance and expansion of YouTube's content and distribu\ue002on partnerships and directs the industry marke\ue002ng of the YouTube pla\ue001orm. His online video exper\ue002se spans mone\ue002za\ue002on models, marke\ue002ng strategies, research methods and rights management. At YouTube, Kevin developed the Premium Content Events
program, Brand Extension Arbitrage model and the Four R's marke\ue002ng framework (Revenue-Reach-Research-Rights); he also established and chairs the partner Video Advisory Board. Prior to the Google acquisi\ue002on of YouTube in October 2006, Kevin built and directed the partner management team for Google Video and nego\ue002ated over $250 million in large-scale ad syndica\ue002on deals with Google's top partners such as AOL and InfoSpace. Before joining Google, Kevin held senior product posi\ue002ons at Netscape and AOL, where he led technology and distribu\ue002on deals with Sun Microsystems and Macromedia, among others. In addi\ue002on, he helped pioneer adver\ue002sing op\ue002miza\ue002on systems at a Silicon Valley startup. Kevin earned his BA with dis\ue002nc\ue002on in Applied Mathema\ue002cs from UC Berkeley, MS in Engineering from Stanford and MBA from the Haas School of Business at UC Berkeley.
Cli\ufb00ord Rosenberg has a dis\ue002nguished 20-year career in the digital space, both as an entrepreneur and execu\ue002ve. He was formerly the managing director of Yahoo! Australia and New Zealand where he was responsible for all aspects of the local opera\ue002on for more than three years. Most recently, he has taken on a number of directorships including chairman of Sound Alliance, one of Australia\u2019s largest independent online publishers; and chairman of Clear Light Digital, a digital and online
marke\ue002ng agency based in Melbourne. Cli\ufb00ord Rosenberg\u2019s long-term responsibility is be to grow the company\u2019s diverse business model comprised of user subscrip\ue002ons,adver\ue002sing sales and enterprise so\ue000ware licensing for the Australia and New Zealand market.Near-term this includes a focus on user engagement, strategic partnerships, marke\ue002ng and general opera\ue002ons.
Lynn Terry is a full-\ue002me Internet Marketer with over 12 years of experience in online business and marke\ue002ng. ClickNewz is where she shares news on the latest eBiz trends and marke\ue002ng strategies, as well as her unique case studies, crea\ue002ve ideas & personal reviews. She has previously received the Best of Success Award at Total Life Success and is a contribu\ue002ng author to a #1 Best-Seller \ue002tled Wake Up\u2026 Live the Life You Love! Lynn has been featured on Entrepreneur Magazine\u2019s home biz
Peter Sweeney is the founder and Co-President of Primal Fusion. A serial entrepreneur and inventor, Peter has been forming and growing Internet-based companies since 1996. His focus is on disrup\ue002ve innova\ue002ons that provide new mass market opportuni\ue002es. In his current role at Primal Fusion, Peter directs R&D, product development, and market strategy for the company. Based in Waterloo, Ontario and founded in 2005, Primal Fusion is building an advanced pla\ue001orm of
Elizabeth Churchill is a Principal Research Scien\ue002st at Yahoo! Research in Santa Clara, CA. She works in the areaofMedia Experience Research, her area of interest being social media. She is interested in thinking about the emerging digital media \u201cethnoscapes\u201d (the \ufb02uid, shi\ue000ing landscape of people and groups \u2013 passersby, tourists, immigrants, exiles) that make Internet life and in the design and use of technologies that support communica\ue002on and connec\ue002on. Her current work covers areas
such as mediated collabora\ue002on, mobile connec\ue002vity, transmedia technologies, digital archive and memory, and the development of emplaced media spaces. Un\ue002l September of 2006, she worked at the Palo Alto Research Center (PARC), California in the Compu\ue002ng Science Lab (CSL). Prior to that she was the project lead of the Social Compu\ue002ng Group at FX Palo Laboratory, Fuji Xerox\u2019s research lab in Palo Alto, where she was the leader of the Social Compu\ue002ng Research group.
Karen has been with Telstra for over six years. She is responsible for Customer Rela\ue002onship, Digital and Online Marke\ue002ng managing Reten\ue002on and Growth programs across Home Phone, Mobile, Internet and Pay TV with a customer base of over 10 mlln customers. Karen is also lecturing in the Master of Business and Marke\ue002ng program at the Macquarie Graduate School of Management. In 2007, she was recognised as the ADMA Direct Marketer of the year and is now Vice Chairman of
Sandy Carter is Vice President, So\ue000ware Group Channels. In this role, she is responsible for worldwide cross-company sales and marke\ue002ng for the business partner channel for IBM So\ue000ware Group. This business is one of the three major growth engines for the So\ue000ware Group business, covering over 5,000 High Value partners, and where IBM invests $2.5 billion in channel programs.
The business partner program at IBM has won awards from VAR Business 2008, CRN Channel Champions, Xchange Excellence, and Forrester ISV Partner Program. In 2009, Everything Channels CRN magazine named Ms. Carter as one of the most powerful 100 women in channels, and the World Brand Congress honored her with the Brand Leader of the Year award. Prior to her current posi\ue002on, Sandy was VP, SOA, BPM and WebSphere Strategy, Channels and Marke\ue002ng. Under her leadership, IBM\u2019s service oriented architecture (SOA) marke\ue002ng e\ufb00orts resulted in 70 percent market share for SOA. In addi\ue002on, IBM WebSphere\u00ae became a market leader and has received more than 34 industry awards. Fast Company named Ms. Carter one of the most in\ufb02uen\ue002al women in technology. Ms. Carter is the best selling author of two books, \u201cThe New Language of Business: SOA & Web 2.0\u201d, which won the Pla\ue002num MarCom Award in 2008, and \u201cThe New Language of Marke\ue002ng 2.0: Social Media\u201d, which won the Silver Marke\ue002ngSherpa award in 2009. She is an avid social media evangelist leading an award winning marke\ue002ng team to over 24 awards, and is one of the top Bloggers and Twi\ue003er-ers in IBM. Sandy received a MarCom award for her blogger and Twi\ue003er communi\ue002es
Software Group Channels &
Social Media Evangelist
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