Hospitality Lawyer at The Hotel Developers Conference wiith Gary Golla of SERA

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Gary Golla,Gary Golla is an Architect and Associate with SERA Architects in Portland, Oregon, with a special focus on sustainable design and develo... (More) Gary Golla,Gary Golla is an Architect and Associate with SERA Architects in Portland, Oregon, with a special focus on sustainable design and development. He has 14 years of experience in architecture, much of it focused on hospitality design. His portfolio includes over 2,000 built guestrooms ranging from a 900 room convention center hotel to a 50 room ski resort. Gary is a LEED (Leadership in Energy and Environmental Design) Accredited Professional and has several LEED registered projects in design and construction. Among those is a 331 room Starwood Luxury Collection Hotel and a 256 room Courtyard by Marriott both designed with the goal of LEED Silver. He was a featured speaker at The Hotel Developers Conference™ presented by the hospitality attorneys of JMBM.

For the past five years, the Global Hospitality Group® of Jeffer Mangels Butler and Marmaro LLP have presented The Hotel Developers Conference™. Each year, this high level conference has focused on a different subject matter such as resort development, condo hotels, and hotel mixed-use. In 2008, the conference, supported by UNLV and the USGBC, Nevada chapter, was devoted solely to green hotel development, renovation and operation.

Just as hotel prototypes evolve from Generation 1 (or "Gen 1") to Generation 2 ("Gen 2") and beyond, hotel conferences on sustainability to date (the "Gen 1" conferences) have typically included only a panel or two on sustainability - and have been limited to covering why the industry should consider going green, or what "green" really means. The UNLV-JMBM conference is the "Gen 2" of hotel conferences on sustainability. (Less)