Film Distribution

Today’s Lesson
• To understand the distribution process
• To learn the different elements of
distribution
• To conduct a research task on
Trainspotting and Slumdog Millionaire
What is Distribution?
Who is the Distributor?
 Licensing
• Distributor acquires right to ‘exploit’
film
• Distributors job to launch film – where?
• Large studios will have offices in all
countries (territories)
• What do independent productions do?
 Marketing
• Set release date – drive to market film
before this date
• Ways of marketing?
• Synergy – tie-ins with other companies
• Task – in 2 minutes think of as many
examples of synergy as you can…
 Film Festivals
• Showcase to find a distributor
• Why else are they important?
• Word-of-Mouth
 Activity
• [Link]
ion/[Link] (on LR)
• Read the information on distribution and the
case study on Bullet Boy
• Conduct research and write a similar case
study on Trainspotting or Slumdog Millionaire
• Use [Link], [Link], film websites,
[Link], Film4 ([Link]/film)
• Write in word for your exam revision
• Answer the following:
• Who are the distributors (company
info.)
• How was the film marketed? (show
examples – posters, webpages, etc.)
• Did the film show at festivals? (what
was the impact of this?)
• Who were the target audience?
• Are there any examples of synergy?
 Summery…
• Do you know understand the distribution
process?
• Can you see the different approaches a
major studio and an independent studio
might take to distribute a film?
• Remember to finish the task for H/W