Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Save to My Library
Look up keyword
Like this
30Activity
0 of .
Results for:
No results containing your search query
P. 1
Blue Ocean Ppt.

Blue Ocean Ppt.

Ratings: (0)|Views: 612 |Likes:
Published by abhishekrockzx
This is the presentation made by me on Blue Ocean Marketting Strategy. This would help to all those Mba's who are doing it in Marketting specialization.
This is the presentation made by me on Blue Ocean Marketting Strategy. This would help to all those Mba's who are doing it in Marketting specialization.

More info:

Categories:Types, Research
Published by: abhishekrockzx on May 11, 2010
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PPT, PDF, TXT or read online from Scribd
See more
See less

03/15/2013

pdf

text

original

 
A BOOKREVIEWON
 
OBJECTIVE 
y
To distinguish between Blue Ocean & Red Oceanstrategy.
y
Implementation of this strategy.
y
Focuses on construction rather than competition.
y
Search for new market space.
Khushi
 
3
 
CCOL 
AD
ES
2
.Translated into over 41foreign languages ±a worldrecord.3.Taught as the major theory of strategy at leading businessschools.4.Gives insights to CEOs,Executives, Heads of State & Prime Ministers.
khushi
1. Over 
2
million copies sold.
Prof. Chan KimProf ReneeMauborgne

Activity (30)

You've already reviewed this. Edit your review.
1 hundred reads
1 thousand reads
ali4002 liked this
jul123456 liked this
rajeev_athavale liked this
Baloch#01 liked this
Oxony20 liked this
Oxony20 liked this
Jani Maulik liked this

You're Reading a Free Preview

Download
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->