: Liberal Party of Canada (Ontario) Campaign Manager Training - Course Outline Created by Mike O'Neil - First Contact, ‘Sunday ‘8:00am = Srisam Working Breakfast - Targeting + Targeting by Poi * Targeting by Demographic + _ Targeting by Issue Sam ~ 10:15am. Central Campaign Communications and Campaign Issue Response «Central campaign branding/messaging ‘+ Localizing the central campaign message + Communications planning + Effective communication tools and opportunities = Developing a communications efitical path 40:15am — 10:30am Coffee Bre: 40:30 am ~ 11:15am Voter Contact = Planning voter contact + Targeting + Targeting by Ethnicity = Candidate scripts = Volunteer scripts «The Voters List + Advance Polls Gor. ‘W=i5pm - 4:16pm Working Lunch - Campaign Strategy Development ‘+ Participants develop a strategie plan for their own ridings Key simulation points: Message ~ approving/producing @ brochure Fix candidate script Fix volunteer canvass script Local issues emerge Negative press Resource shortage Managing the voters list ‘Tracking number identified versus number needed to "ampaign Strategy Celebrity Judging + Judging on ability to identify and solve execution problems, stay on campaign strategy when presented with choices. * [Reference to key elements of curriculum ~ strategy, targeting, communications, voter identification, GOTY, ‘when to ask for help. Group discussion and self-evaluation {60 pm Discussion of Assignments and AdjournLiberal Party of Canada (Ontario) Campaign Manager Training — Course Outline Created by Mike O'Neill - First Contact 3. Course Assignments and Grading Assignment 1: ‘Submission of MY PLAN - Campaign Planner Deadline: 4 weeks after attendance at training Description: ‘Students will complete their winning Campaign Plan for their respective ridings based on in-class instruction and additional supporting materials. Facilitators will be available vie e-mail and telephone to answer questions. Grading: Pass / Fail Assignment will be graded according to completeness, ‘applicabiity to local riding conditions and reflection of in class course material in key campaign decisions. All managers will receive feedback on their winning plans from the central campaign. Assignments should be submitted to: Judi Longfield Executive Director Ontario Campaign Director Judi longfield@Ipco.ca 416-921-2844 Ifyou need assistance or have questions about the assignments, contact: Mike O'Neil ike@caltirstcontact.com 647-519-1264