Socio-

Socio-Political Research Unit

SPEC BAROMETER RESULTS

SEPTEMBER 2007

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BROAD OBJECTIVES

The Social Political Economic and Cultural (SPEC) Barometer is carried out
by the Steadman Group on quarterly basis in Kenya with the following broad
objectives:

• To assist policy-makers, advocacy and interest groups, media

practitioners, and ordinary citizens to make more accurate
assessments of the state of public opinion.

• To provide systematic and representative data for short and longer

term tracking so as to measure changes over time in public attitudes
and behaviour patterns on a variety of sectoral, regional and
national issues.

• To promote, in general, understanding and the use of accurate

information based on reliable, scientific surveys, and in so doing,
promote more informed public debate on policy issues.

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SPECIFIC SURVEY OBJECTIVES

Specifically, the objectives of this part of the survey were to:

• track the level of approval of the government and President’s

performance

• track the popularity of various political parties

• track the popularity of various presidential aspirants

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POLL METHODOLOGY

SAMPLE SIZE: 2040 adults aged 18 years and above

SAMPLE DISTRIBUTION: Sample distributed population proportion to

size across the 8 provinces

FIELDWORK DATES: The fieldwork for this survey was conducted between
27th August and 4th September 2007

METHOD: All interviews carried out at household level

QUALITY CONTROLS: Field supervisors made a minimum of 15% on-site back

checks and accompanied a minimum of 10% of all
interviewers’ calls,

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"Which political party do you feel closest to, if any?" (Time series)

ODM-Kenya NARC KANU

60%
PaNu FORD-K ODM

50%
37% 38%
35% 36%
32% 33%
30% 30%

25% 26%
23% 24% 24% 24%
230% 20% 21% 21%
18%
19% 19% 19% 19%
17% 17% 16% 17% 17%
14% 13%
10% 10%
7%
6%
4% 3% 4%
2% 2% 2%
0%
1%
0%
0% 0%
0% 0%
0% 1%
0%
0% 1% 1% 1% 1% 1% 1%

Sept-05 Oct-05 Nov-05 Dec-05 Mar-06 Jul-06 Oct-06 Dec-06 Mar-07 Sept-07

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ODM remains the most popular single party and at a slightly
higher level compared to March (45% now compared to 34% for
ODM-Kenya then).

Total support for Narc and Narc-K, combined, has dropped

significantly in the last three months, now being less than that of
ODM for the first time (34% compared to 38%).

The number of those who do not identify with any party has
increased from 13% to 21% during this same period.

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