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Michael Daehn's Marketing the Church

Michael Daehn's Marketing the Church

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Published by msdaehn
This book by Michael Daehn, author of the Seven Keys to Marketing Genius, shows churches how to effectively communicate their purpose and passion in a modern context and sell the Gospel without selling out. Marketing the Church shows you how to use marketing to become more effective at communicating with people. The stakes are high for churches because the product is a message of hope. That message brings people into relationship with God, grows His kingdom, and enables the Christian to be faithful to the great commission.
This book by Michael Daehn, author of the Seven Keys to Marketing Genius, shows churches how to effectively communicate their purpose and passion in a modern context and sell the Gospel without selling out. Marketing the Church shows you how to use marketing to become more effective at communicating with people. The stakes are high for churches because the product is a message of hope. That message brings people into relationship with God, grows His kingdom, and enables the Christian to be faithful to the great commission.

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Published by: msdaehn on May 11, 2010
Copyright:Attribution Non-commercial

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10/31/2012

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What people are saying about Marketingthe Church:
 
"This book is about understanding our culture and how tocommunicate the gospel effectively to people. The church needsto pay close attention to things like their website, name, logo, etc.Do these things help or enhance our ability to reach our culture? If not, are we willing to do whatever it takes to be effectivecommunicators of truth?" 
Ron Sweet
 Pastor First Evangelical Free Church
"All truth is God's truth and 
Marketing The Church
takes wiseconcepts that are working in the corporate world and hands themto the local church. Mr. Daehn's ingenious book empowers thechurch to become a better steward, investing our God-giventalents for that day when He returns to take account." 
 
Heath Vogel
 Pastor Washington Christian Church
"In
Marketing the Church
, Michael Daehn has done a wonderful  job of presenting the basic principles by which congregations and  para-church ministries can present themselves and the saving message of Christ to contemporary cultures. Combining biblical  perspectives with the best insights from current marketing research,
Marketing the Church
is thoughtful, entertaining, and at  points, disturbing. It is a valuable read for Christian leaders." 
Dr. Mike Pabarcus
 Academic Dean, Professor Saint Louis Christian College

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