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Table Of Contents

Introduction
Michael Porter’s 5 Forces Analysis (Past)
Industry Rivalry
Potential for new entrants
Substitute Products
Bargaining Power of Buyers
Bargaining Power of Suppliers
Summary: The Five Market Forces in Specialty Coffee in 1987
Specialty Coffee Industry Attractiveness
Starbucks’ Original Generic Strategy
Starbucks’ Success Factors
First-mover advantage
Expansion East
California Expansion
The Catalog
The 1990s
Employee Satisfaction
Maintaining quality of Arabica beans
The Third Place
Five Factors in Starbucks’ Success
Michael Porter’s 5 Forces Model (Present)
Potential for New Entrants
Supplier Bargaining Power
Specialty Coffee Growth Rate
Target Consumer Segment
Strategic Adaptation Strategies
Starbucks’ Corporate Capabilities
Competitive Advantage in a Mature Industry
Market Signaling
Summary of Analysis
Recommendations for Future Action
Increase International Expansion
Rewards Program
Rent Out Meeting Space and Install Free Wireless Internet
CD Burning
Increase Connection with Customer
Continually Improve the Coffee
Becoming More Environmentally Friendly
Exhibit 1
Exhibit 2
Exhibit 3
Exhibit 4
Exhibit 5
Exhibit 6
Exhibit 7
Exhibit 8
Exhibit 9
Exhibit 10
Exhibit 11
Exhibit 13
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Star Buck 08 Full

Star Buck 08 Full

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Published by hehersonlaggui

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Published by: hehersonlaggui on May 12, 2010
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10/26/2011

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