Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword
Like this
2Activity
0 of .
Results for:
No results containing your search query
P. 1
MKT420 Chapter(5) Seven i

MKT420 Chapter(5) Seven i

Ratings: (0)|Views: 106 |Likes:
Published by azwan ayop

More info:

Published by: azwan ayop on May 12, 2010
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PPT, PDF, TXT or read online from Scribd
See more
See less

11/02/2012

pdf

text

original

 
Principles of Marketing
Customer-DrivenMarketing Strategy:Creating Value for TargetCustomers
77
 
Learning Objectives
 After studying this chapter, you should be able to:
1.Define the three steps of target marketing: marketsegmentation, target marketing, and market positioning2.List and discuss the major bases for segmenting consumerand business markets3.Explain how companies identify attractive consumer and business markets4.Discuss how companies position their products for maximumcompetitive advantage in the marketplace
7-2
 
Chapter Concepts:
1.Market Segmentation2.Marketing Target3.Differentiation and Positioning4.Positioning for Competitive Advantage
7-3

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->