BusinessJournal

April 2010

THE
ovided
t e r n e t S ervice Pr Inc.
In West Net
by North Call
0 -8 99-3447 at
1-80 e
is it our officreet
o r v
Water S
t OF WEST CENTRAL OHIO
365 N. Jennings
Fort

Bluffton Hospital announces Lima Convalescent Home serves community

preparations for facility expansion
Bluffton Hospital has made
preparations to move forward with
its planned facility expansion and
renovation project.
Bluffton Hospital has chosen
Charles Construction Services of
Findlay as the general contractor
for the project.
The project will create new,
much needed space for Bluffton
Hospital’s and surgery depart-
ments, as well as add professional/
medical office space.
The current Emergency
Department was built in 1988 to
accommodate 3,600 patients each
year. In 2009, the ER cared for
more than 5,500 patients.
The current Surgery Department
was built in 1988 to accommodate
750 patients each year. In 2009,
Permit No. 286
Lima, OH
PAID
U.S. Postage
PRSTD STD
more than 2,000 surgeries took
place.
The Bluffton community has
a shortage of professional office
space (especially for physicians’
offices) and cannot accommodate
the growing number of medical
specialties in the village.
The expansion/renovation will
create:
An Emergency Department
that can care for more than 7,000
patients per year, focusing on more
private treatment areas;
An expanded Surgery
Department to accommodate more
than 2,500 surgeries per year;
A new emergency and surgery
registration and support area to
accommodate patient identifica-
See BLUFFTON, page 4A
Delphos, OH 45833
405 N. Main St.
The Business Journal
The Lima Convalescent Home
Foundation is a unique residential
and health care campus dedicated
to enhancing the quality of life of
our clients. We offer independent
living, assisted living, Alzheimer’s
care, skilled nursing care and post-
surgery rehabilitative care all in
one convenient and attractive set-
ting.
Rehabilitative care has
always been an important com-
ponent of the services the Lima
Convalescent Home Foundation
delivers but it is now also a dis-
tinctive program in its own right.
Our new Rehabilitation Unit is
ideal for those recovering from
a debilitating health care event
Touchstone CPM and Greensleeves LLC join forces
Spend 35%-50% Less on
Energy without Increasing
Construction Cost
LIMA, OH – Clyde Rauch,
President and CEO of Touchstone
CPM and W. Michael Linn, President
and CEO of Greensleeves announced
today they have decided to work
together to provide energy efficient
buildings that are cost competitive
with conventional construction.
Buildings consume 40% of
the energy in today’s world, but
they are much less efficient than
they need to be. Touchstone and
Greensleeves are serious about
conservation and reducing car-
with the hope of returning to the
independence of their home envi-
ronment. During this transitional
time, Lima Convalescent Home’s
Rehabilitation Unit can provide
the specialized therapy services
that will assist them in regaining
optimal function and strength.
Our on-site rehabilitation team
includes specially trained nurses,
physicians, physical and occupa-
tional therapists, speech-language
pathologists and other skilled pro-
viders who share the common goal
of helping our clients heal physi-
cally and emotionally and to
achieve maximum recovery. Once
this goal is reached, the client
may return to their off-campus
bon footprint by reducing the cost
of constructing energy efficient
buildings. “We are pleased to be
working together to help building
owners not only have projects that
are on-time and on-budget but to
actually reduce their energy load
in the future”, said Clyde Rauch
of Touchstone. To do this, the
U.S. has to construct buildings
as a complete system and not as
components or in stages.”
“The “Green” dilemma has
been that constructing energy effi-
cient buildings have, in the past,
required higher up-front costs. The
investment required usually pays
residence or stay on campus in
the area that best meets their
particular living needs. Either
way, they have the option of
continuing their therapy treat-
ment and follow-up care on an
outpatient basis through the Lima
Convalescent Home Rehabilitation
Program.
back over time, but tight budgets
often outweigh future savings. It
is now possible to dramatically
reduce future energy bills without
increasing construction cost” said
Linn. “This can be done with
an integrated energy harvesting,
storage and distribution system
built as part of the building itself
and implemented with strong proj-
ect management. That’s why we
came to Touchstone. Their his-
tory of quality on-time, on-budget
construction makes them an ideal
construction project manager for a
building that contains a complete
energy system.”

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 Ferguson Construction hires
Business Development Manager
Ferguson Construction is pleased to
announce the addition of Jerry Diodore
to the team. Jerry will focus his efforts in
the Columbus area and will be based in
Ferguson’s Columbus, Ohio office. Jerry is
a resident of Hilliard where he lives with
his wife Shelly and their 3 children, Helen,
Rachel and Michael.
With a career in construction spanning
over 27 years, Jerry has been involved in
the construction and design industry as a
project manager, estimator and senior proj-
ect leader. He has direct experience in a
wide variety of commercial and industrial
projects as well as different project delivery
systems. Throughout his career, Jerry has
worked as a general contractor, construc-
tion manager, specialty trade contractor,
developer-builder and consultant.
In his role as Business Development
Manager, Jerry will be responsible for
developing relationships and establishing
a portfolio of new projects. Jerry serves
the construction profession and community
through both civic and professional associa- of quality and excellence in every project
tions and activities. He was recently award- we build. Ferguson specializes in design/
ed LEED AP status by the United States build, general contracting and construction
Green Building Council (USGBC). management. Ferguson Construction has
Ferguson Construction Company was offices in Sidney, Dayton, and Columbus,
established in 1920 and has a rich tradition Ohio, as well as Columbus, Indiana.

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2A TheBusinessJournal April 2010

THE
Business
Journal
of West Central Ohio
Volume 18, No. 4
Publisher Donald R. Hemple
Contributing Writers
Jeffrey Gitomer
Advertising Donald R. Hemple
The Business Journal is mailed to the top business leaders
in the 11-county region of West Central Ohio. Although infor-
mation is gathered from sources considered to be reliable,
the accuracy and completeness of the information cannot be
guaranteed. Information expressed in The Business Journal
does not constitute a solicitation for the purchase or sale of
any products.
Copyright, The Business Journal of West Central Ohio, 2006,
All rights reserved. Reproduction or use, without written per-
mission of editorial, photographic or other graphic content in
any manner is prohibited. The Business Journal is published
monthly at 405 N. Main St., Delphos, OH 45833
Contact Us
Telephone 419-999-4762
Don Hemple 419-695-0015 ext. 138
Marilyn Hoffman 419-695-0015 ext. 131
Vicki Gossman 419-695-0015 ext. 128
toll free 800-589-6950
Mail 405 N. Main St., Delphos, OH 45833-1598
For information concerning news,
advertising and subscription e-mail us at:
dhemple@delphosherald.com
or bizjrnl@delphosherald.com
www.businessjrnl.com
Midwest Electric loans $20,000
to St. Henry retail business
INVU has received a $20,000 low-
interest economic development loan
from Midwest Electric. The hair, nails,
tanning and massage salon, owned by
Jennifer Niekamp, is opening a new
business in St. Henry in the North Town
retail center on North Eastern Avenue.
The business, currently known as A
Personal Touch, has been in Coldwater
for 18 years and is moving to St. Henry
this spring. The INVU total project
cost is estimated at $60,000.
Niekamp said the new INVU will
offer more services than her current
beauty salon, such as nails, tanning and
massage services. She has committed
to add at least one new job.
The Midwest Electric revolving
loan fund was established in 2007
with a $300,000 grant from USDA
Rural Development and has loaned out
$490,000 to area business projects.
INVU owner Jennifer Niekamp and husband Chris, with Midwest Electric’s
Matt Berry, will use a $20,000 economic development loan from Midwest Electric
to expand their beauty salon business in St. Henry.

Since 1920

Wilson Memorial Hospital

Sidney, Ohio

Have you seen what we’ve built lately?

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Industrial & Commercial Roofing capabilities; we’d be happy to help you with your next construction project.

www.CottermanRoofing.com Sidney: 937-498-2381

Dayton: 937-274-1173
Columbus: 614-876-8496
Minster & Dayton Indiana: 812-546-0333
www.ferguson-construction.com Dedicated to Excellence since 1920
419-628-3713 April 2010 TheBusinessJournal 3A
Bluffton (Continued from page 1A)
tion and privacy; and Professional/medical
office space.
More than $916,000 has been donated by
Bluffton Hospital associates, physicians and
community members toward the $1 million
fundraising goal set by the Blanchard Valley
Health Foundation.
Hospital and the community.
A groundbreaking ceremony will be held
on Thursday, April 8 at 1:30 p.m. on the
Visit
Bluffton Hospital campus. The event is open
to the public.
Bluffton Hospital is a 2009 Press Ganey
Summit Award-winning hospital, one of only

The Isabelle West Family pledged the
lead gift to the project in honor of Mrs. West
and her late husband, Mr. James F. West, and
their longstanding commitment to Bluffton
www.247Wallst.com
32 hospitals in the United States to receive
the national award for sustaining the highest
level of customer satisfaction for three or
more consecutive years.

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4A TheBusinessJournal April 2010

University of Northwestern Ohio expands into Lima Facility
The University Of Northwestern
Ohio (UNOH) in Lima Ohio has
expanded into a facility at 4260 East
Road, Lima. The UNOH is a pri-
vate, not-for-profit University found-
ed in 1920. Within the University are
three colleges: College of Business,
College of Technologies, and College
of Distance Learning. The University
has over 60 programs and offers
Associate & Baccalaureate Degrees,
and a Master’s Degree in Business
Administration. UNOH has students
from all 50 states and 16 foreign
countries.
“We needed additional storage
space as we continue to grow to
accommodate our many training aids
for our College of Technologies.
The UNOH College of Technologies
has many varied vehicular train-
ing aids for the High Performance,
Automotive, Diesel and Agriculture
degree programs. The East Road
facility is close to the university mak-
ing it easy to transfer training aids in
and out as necessary,” commented
Cheryl Steinwedel, V.P. of Public
Relations & Marketing for UNOH.
UNOH brings in $205 million dol-
lars to the local economy. “Limaland
Motorsports Park, which is owned
Established 1968
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• Sales
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800-354-7946
by UNOH, has a $15 million dollar project. UNOH sits on a 187 acre ready for quick occupancy. With Western Ohio and Eastern Indiana. 
impact. UNOH is the largest user of campus and is in its final stages room for expansion on a 5.9 acre lot, The company is located at 213 N.
motel/hotel rooms in the area, with of its new Campus Life Complex. UNOH was a perfect fit.” Ohio Ave., Sidney, Ohio and also
13,000 family tours per year and Tim Echemann of Industrial Property Industrial Property Brokers is a maintains an office in Napoleon, OH.
150,000 plus Limaland Motorsports Brokers Corfac International negoti- premier full service real estate com- For more information visit www.
Park visitors,” Steinwedel added. ated the transaction. Echemann com- pany offering sales, leasing, invest- industrialproperty.biz or call 937-
The University of Northwestern mented, “This is the perfect location ment analysis, tenant representation, 492-4423.
continues to expand, not only with with 3,200 SF of open space that is and property management throughout
the purchase of the East Road
facility but they also are cur-
rently in the sixth year of a ten
year development and expansion
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PHC313_7.5x10.25_0305G.indd 1 April 2010 TheBusinessJournal 5A
3/23/10 4:34:37 PM
PHC-0305G
RETIRING?
By rolling it over into an
Don’t let ta
your retire
IRA, you may delay paying
taxes on your distribution.
Mark W. Alliman Heather R. Allman Dustin R. Brooks
Call or stop by today for 107 South Main St.
P.O. Box 208
1018 Ralston Ave.
Suite 104
206 N. Main St.
Ada, OH 45810

details.
Bluffton, OH 45817 Defiance, OH 43512 (419) 634-9104
(419) 358-2622 (419) 782-2119
888-358-2622

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St. Marys, OH 45885 P.O. Box 283 St. Marys, OH 45885 2631 North Broadway Ave. Ottawa, OH 45875 Ottawa, OH 45875
419-394-9865 Lakeview, OH 43331 419-394-2381 Sidney, OH 45365 419-523-3675 419-523-5185
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6A TheBusinessJournal April 2010

 The Union Bank Company promotes Young

axes take a bite out of

Daniel W. Schutt, Chairman and CEO of Certified Public
of The Union Bank Company is pleased to Accountants, and
announce the promotion of Brian D. Young The Ohio Society
to President and Chief Operating Officer of of CPAs.   Mr.

ement plan distribution

The Union Bank Company. Mr. Young is cur- Young serves
rently the bank’s Executive Vice President on the Board of
and Chief Financial Officer and is a member Directors of the
of the Board of Directors.   Mr. Young is Putnam County
also the Executive Vice President, Chief YMCA and par-
Financial Officer and Treasurer for United ticipates in various
Bancshares, Inc., the holding company for other community
The Union Bank Company.   Mr. Young is organizations. Mr.
a graduate of Cedarville University and the Young has been
Stonier Graduate School of Banking.  He is with the Bank
a Certified Public Accountant and a member since 2001.   He
of the Ohio Bankers League’s Government resides in Bluffton, Ohio with his wife
Relations Council, The American Institute Kendy and their two children.

Metzger Financial Services

Ryan J. Lindemann Gary M. Compton Jaye E. McCain
707 Fox Road Suite 300 1910 West Robb Ave. 2760 W. Market St. Lynn R. Metzger • Matthew L. Metzger
Van Wert, OH 45891 Suite 18
Lima, OH 45805
Lima, OH 45805
419-222-5271
Martin R. Hopkins
(419) 238-5581
419-222-7194 888-222-5271 Financial Strategies
800-755-4763
877-222-7194 Personal • Business

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419-225-6067 • Fax: 419-225-6105
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April 2010 TheBusinessJournal 7A

 Voisard joins Garmann/Miller
According to research, those businesses seeking the advantages of being perceived as having Garmann/Miller
greater resources, being a leader and being more experienced should utilize the strategy of larger, Architects-Engineers in
more colorful, more frequent advertising. Minster would like to wel-
come Rob Voisard to the
firm. He joins the staff as an
Electrical Designer.
Voisard graduated from
Wright State University
in Dayton in 2002 with a
Bachelors of Science in Voisard
Electrical Engineering and a
minor in Communication Studies. He brings
Kathy Sutton to Garmann/Miller eight years of working
Partner/Manager experience in civil engineering and land
Your Culligan Man development doing AutoCAD and project
Since 1979 management. The Tippecanoe High School
Flexible Lease Options Are you getting the most from your
graduate now resides in Vandalia.
He joins the growing staff of 31 employ-
water treatment equipment? ees including architects, engineers, designers,
• 10,000-310,000 square feet Call to ensure that your commercial landscape architects and technical personnel
equipment is running at peak efficiency serving public and private clients throughout
• Divisible Flex Space and to learn about additional savings on: western Ohio.
• Industrial / Food Grade • energy use
• water use Huelsman joins Garmann/Miller
• Short term / Long term Options • service costs Andrew Huelsman,
Since 1979, BENSAR Developments • drinking water cost of St. Henry, has recently
• NNN / Gross Lease • salt delivery service joined Garmann/Miller as a
Co. has been Leasing quality indus- Mechanical Designer.
trial buildings for the facility needs • brine reclaim
Huelsman graduated from
of companies both large and 25%-40% SAVINGS the University of Dayton with
small.Located in Sidney Ohio, our IN OPERATIONAL COST a Bachelor of Science degree
modern facilities offer a wide range If you are consuming more than 25 in Mechanical Engineering
of amenities that are unmatched in in 2009. He held a mechani-
gallons of bottled water per month, cal engineering co-op with Huelsman
the region. Our facilities support we may be able to save you money General Electric Aviation
warehousing, manufacturing, with point of use, bottleless water in college and then worked for STAN &
research & development, distribu- coolers! Associates after graduation. In college he was
tion centers and office a student member of ASHRAE.
applications. The 2005 St. Henry High School gradu-
ate joins the growing staff of 32 employees
With over 2.5 million square feet of floor space ranging in size from 10,000SF to including registered architects, landscape
architects, designers, professional engineers,
308,000SF under management, BENSAR Developments Co. can provide for your
750 Bellefontaine Ave., Lima, OH 45801
construction administrators and administra-
specific facility needs . tive personnel serving public and private
419-228-6161 800-947-4147 clients throughout western Ohio.
When you entrust BENSAR Developments Co. to manage your facility needs, you

can focus on your core

business, lower expendi-
tures, and utilize the lat-
est building technology.
We take a team approach
with each of our cus-
tomers, providing seam-
less support with a “can
do” attitude.
What do we do?
• Staffing • Temp-to Hire
• Permanent Placement • Training
• Professional/Technical • Assessment Services
• HR Services
Manpower, proudly serving the West Central Ohio Area for over 30 years!
Contact Manpower to see what we can do for you.

BENSAR Developments Co. 1921 Havemann Rd

Celina, OH 45822
1706 South Main St 2320 Harding Highway
Bellefontaine, OH 43111 Lima, OH 45804
1576 West Michigan St
Sidney, OH 45365
1250 N. Vandemark Rd. P.O. Box 4517 419.586.9888 937.592.7220 419.227.1970 937.492.3756

Sidney, OH 45365-4517
Ph. (937) 498-1164 What do you do?
Fax: (937) 498-4746
www.BENSAR.com
8A TheBusinessJournal April 2010
What are you learning? How are you learning?
How are you taking advantage of your
knowledge?
I have been a student of sales since
November 11, 1971. I was listening (via
the brand new voice technology called the
“cassette tape”) to a guy named Jay Douglas
Edwards, who uttered the sales tip, “If the
customer says, ‘Do these come in green?’
you say, “Would you like them in green?”
Cool.
That’s the day I realized that there was a
science of selling. I wanted to learn more.
I will admit that most sales skills and
sales tips taught in the 1970’s were some-
what manipulative. But at the time that’s
all that existed. Over the last 40 or so years
sales models have changed.
Probably the best example of change I
can offer you comes from a column I wrote
several years ago about the “Benjamin
Franklin close.”
You can get that column in its entirety by
going to http://www.gitomer.com/articles/
ColumnSearchResults.html and entering
the keyword: Franklin.
Basically what the column says is rather
than use an old, time-worn manipulative
sales close on the customer, try using it on
yourself before you go into the sale as a
means of preparation.
I have read all or portions of hundreds
First spark of a jobs recovery
NEW YORK (CNNMoney.com) — Main
Street businesses shed another 18,000 jobs
in February, bring the tally of jobs lost from
America’s small businesses to nearly 3 million
since February 2008, according to a report re-
leased Wednesday by payroll processor ADP.
But there are also signs that the worst of
the job hemorrhaging is over.
According to ADP (ADP, Fortune 500),
small businesses — those with less than
50 workers — were hit hardest last month.
Medium-sized businesses, with 50 to 500
employees, added 8,000 net new positions to
their ranks.
Joel Prakken, chairman of ADP researcher
Macroeconomic Advisers, sees a turnaround
on the horizon.
“If the recent trend continues, and given
first-quarter GDP growth of 5.9%, private
employment could rise next month for the
first time in two years,” he said.
Itty-bitty businesses rebound: A separate
employment survey released earlier in the
week concluded that the nation’s tiniest busi-
nesses are already adding workers.
Intuit’s first installment of its new, month-
ly Small Business Employment Index re-
ported that firms with less than 20 employees
added nearly 40,000 net new jobs in Febru-
ary — a sharp contrast to the continued job
losses ADP reported. Intuit provides payroll
services to small businesses, and based its es-
timate on online data from 50,000 small busi-
of sales books over the past
40 years, but most of what I
have learned has come from
the spark of an idea gleaned
from a book, and then it was
somewhat altered once I got
out into the field and had to
actually apply the strategy.
Kind of like you.
All sales books offer some
form of valuable information.
All sales experts offer some
form of valuable information.
As a student, your job is to
determine how that informa-
tion fits into your skill set, Jeffrey
your environment, your mar- Gitomer
ketplace, and your customer
interactions.
Learning sales skills is a matter of under- tomer?
standing, adoption, application, and a bit of
tweaking. tionship with the customer?
In my experience I have found that
unless the tip or strategy is comfortable
to me, I won’t use it. It has to fit with my
personality and be in the framework of my YouTube, podcasts, and other forms
comfortable conversation and ethics.
HOW TO READ: As a reader myself,
I am challenging you to look at the ideas as great as reading a book. Of course there
you read with an open mind, and strike are multi-media forms of sales information
from your mind the phrase, “I know that.” you can access. But none are as flexible
ness employers.
Tiny companies tend to be the first to cut
staff when the economy weakens — and the
first to hire again when it improves. The Small
Business Administration’s Office of Advo-
cacy released a study Wednesday reporting
that companies with less than 20 employees
began shedding staff back in late 2007.
“Firms with 20 to 499 employees have
taken their beating more recently,” the SBA’s
report said.
By Intuit’s count, a recovery in Main
Street’s job market has been under way for a
few months already. Small business employ-
ment grew 0.8% in the past eight months,
translating into a net 150,000 new jobs since
June 2009, when the market hit its nadir, ac-
cording to Intuit.
“Small businesses generally recover faster
than larger businesses,” said Susan Wood-
ward, the economist who worked with Intuit
(INTU) to create the index “To see these fig-
ures showing a rise in employment at small
businesses is very heartening at a time when
good news is scarce.”
President Obama and some in Congress
would like to add more fuel to the labor mar-
ket’s recovery spark. Last week, the Senate
passed a $15 billion jobs bill that includes
several hiring incentives, including a Social
Security tax break for companies that hire the
unemployed. The measure is now being con-
sidered by the House of Representatives.
Most salespeople already know
everything. The problem is they
don’t do it.
I would rather have you ask
yourself, “How good am I at that
on a scale of 1 to 10?”
Then ask yourself:
• How does this information
apply to me?
• Do I agree with this?
• Am I comfortable with
this?
• Does it fit my personality?
• Is this “me?”
If the answer to all of those
questions is yes, then ask your-
self the following three ques-
tions:
• Is this in the best interest of the cus-
•  Will this lead me to a long-term rela-
And finally the true self-test question:
• Will this make my mother proud?
Jeffrey, what about CDs and the Internet?
accessing sales skills information?
They’re all GREAT! They’re just not
The experts providing full payroll services are:
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April 2010 TheBusinessJournal 9A
as reading. Reading gives you a chance to
move at your own pace, underline, scribble
notes in the margins, re-read what you may
not understand, even dog-ear the important
pages and where you left off.
Reading time is usually quiet time. It
gives you a chance for reflection. Whenever
you choose, you can stop and think about
the meaning and the AHA!, or you can
adapt and apply what you read.
The messages offered in books are from
a combination of men and women, experts
in their field, who have actually used these
methods and strategies to build their own
success. And your job is to adopt them,
adapt them, and turn them into money.
Got book? Maybe you should try to read
a book a month.
If you want my list of recommended
reading, go to www.gitomer.com and enter
the words SALES PILLS in the GitBit box.
Jeffrey Gitomer is the author of The Sales Bible
and The Little Red Book of Selling. President of
Charlotte-based Buy Gitomer, he gives seminars, runs
annual sales meetings, and conducts Internet training
programs on selling and customer service at www.
trainone.com. He can be reached at 704/333-1112 or
e-mail to salesman@gitomer.com
© 2010 All Rights Reserved - Don’t even think
about reproducing this document without written per-
mission from Jeffrey H. Gitomer and Buy Gitomer,
Inc. • 704/333-1112
Full Payroll Service:
• Direct Depositing
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• Tax Depositing • Quarterly
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PAYROLL
SERVICES, INC.
207 N. Main St. • Delphos
419-227-9040
419-695-9040
“Proven Results
Built
with Integrity”
419-941-2233
 Elder Care
5 myths you should know
before choosing elder care
Myths associated with selecting qual-
ity nursing home care suggest quick and
easy ways to identify quality care. In fact,
relying on these myths can lead to disas-
Allen County Council On Aging, Inc. trous results. I have identified a few of the
most common myths in hopes of helping
you avoid some of the problems commonly
found in many nursing homes.
• ADULT DAY SERVICES 1. The Smell Test
• CAREGIVERS’ PROGRAM You’ve heard it repeatedly: “The best
way to determine the quality of care a
• CHORE nursing home provides is to be alert to bad
odors when you visit the home.”
• INFORMATION & REFERRAL It seldom, if ever, works. Why? Nursing
• OUTREACH home administrators have heard the very
same advice. As a result, they are particu-
• TRANSPORTATION larly sensitive to unpleasant odors in any
area that might receive visitors. Almost all
will do their best to remove offensive odors
as quickly as possible, even when it means
avoiding their primary responsibility to
215 N. Central Ave. (419) 228-5135 their residents.
2. The Personal Recommendation
Lima, OH 45801 Fax (419) 228-3812 Recently, I heard a guest on a radio
talk show state that the very best way to
find great nursing home care is to get rec-
E-MAIL: accoa@accoa.org ommendations from a friend. Like other
WEBSITE: www.accoa.org myths, there is a grain of truth here, but
“Serving Allen County Seniors since 1976” you must check whether your friend has
had extensive interactions with the nursing
home recommended. Often that is not the
case.
Last weekend I dealt with an emergency
call from Jim, a friend who had placed his
mother in a nursing home recommended
by a friend. Although she was recuperating
VANCREST from a stroke, no nurse or aide checked on
her condition for more than 14 hours. Jim
Health Care discovered her in the morning with many
& Rehabilitation Center cuts and bruises, her bedsheets soaked
1425 East Fifth St. in blood. He was astonished that anyone
would recommend such a poor care facil-
Delphos ity.
419-695-2871 “My friend said her grandmother was in
this particular nursing home,” he reported.
Celebrating “So, I thought it would be good care.”
“How often does your friend visit her
grandmother?” I asked him.
50 Years of Care
“I didn’t think to ask,” he responded.
“And did you check the latest survey for
that nursing home?”
“No,” he answered. “I thought a person-
One of al recommendation was all I needed.”
Jim’s mother is now back in an area hos-
“America’s Best Nursing Homes” pital. No one knows yet how much damage
this experience caused to her recovery.
from US News & World Report 3. You Get What You Pay For
Nowhere is this statement less applica-
www.vancrest.com ble than in nursing home care. In fact, I’d
replace it with another shibboleth -- “Buyer
Beware.” Our own research, encompassing
10A TheBusinessJournal April 2010
more than 6000 nursing homes and more
than 100 assisted living facilities shows no
relationship between cost and quality of
care. You may find quality care in an ex-
pensive facility, or you may not! Similarly,
the fact that a facility is low-cost does not
indicate whether you’ll get poor, average,
or quality care. You have to do your home-
work. Relying on price as the sole indica-
tor of quality care can lead to disastrous
results.
4. Adequate Staffing Equals Quality
Care
A recent report by the Senate’s Special
Committee on Aging indicated that quality
care for a single nursing home resident re-
quires more than three hours each day of
nursing and nursing aide time. However,
statistical analysis of the latest federal data-
base on nursing home deficiencies indicates
no relationship between quality of care and
staffing levels. This finding is consistent
with a number of university studies.
What should you look for, then, in nurs-
ing home staffing levels?
There is a level below which nursing
homes are so understaffed that quality care
can not be provided. I’d suggest that you
not consider any home providing a level
less than two hours per day per resident.
For levels greater than this, I’d focus not
on the number of hours available for care
but on the motivation of staff available to
provide care. Those who are motivated to
care for the elderly will do so. Those who
are motivated only by a paycheck will
probably provide shoddy care regardless of
their numbers.
5. A Well-Known Chain Will Provide
the Best Care
This is another myth that can lead to
tragedy. Sometimes, well- known compa-
nies do provide top-quality care. In other
instances, however, a quick review of
newspapers and magazines will show you
other companies with long records of le-
gal troubles stemming from accusations of
neglect and abuse. One such company has
been sued simultaneously by several states’
attorneys general.
How will you know? The company is
not likely to tell you, so you won’t know
unless you take the time to look into the
company’s historical performance.
There you have it -- 5 myths exploded!
What does work? There is no substitute
for your own personal investigation. With a
little research, with personal visits to nurs-
ing homes before you sign anything, you
can avoid many of the difficulties that have
come to those who relied on such myths.
Assisted living gaining in popularity
Thanks to increasing longevity and healthier lifestyle habits, more and more older
Americans are considering assisted living as a residential choice in their later years. Assist-
ed living facilities (ALF) provide personal care and other services which enable residents
to live as independently as possible in a more homelike setting than a nursing home.
Before choosing an assisted living facility, according to the MetLife Mature Market
Institute®, it’s important to understand which services may or may not be offered and how
to evaluate those services.
1. As a family member, you will want to assess the functional abilities of your loved
ones to make sure that assisted living provides the appropriate level of care. You may de-
cide to engage the services of a geriatric care manger to help you with your assessment.
Geriatric care managers specialize in assisting older people and their families in mak-
ing their long-term care arrangements. The National Association of Professional Geriatric
Care Managers (1-520-881-8008) can provide referrals.
2. It is important to visit multiple facilities and to make at least one announced and un-
announced visit to the facility so that you can observe the residents’ daily routine.
3. Be sure to review the facility’s contract as part of your research. This document
should provide information on what the basic fee does and does not cover, and the dis-
charge policy. It’s a good idea to review the contract with an elder-law attorney before you
sign it.
4. Ask for the licensing or certification inspection report. Remember, licensing and cer-
tification criteria vary from state to state. Check with the local Long-Term Care Ombuds-
man who can be identified by your State Office on Aging and Better Business Bureau to
see if there have been any complaints about the facility or staff.
It’s also important to remember that what is covered in one facility’s fee structure may
not be included in another. For example, medication management or free transportation to
doctors’ appointments may not be provided.
The MetLife Market Survey of Assisted Living Costs 2004 found that the average cost
of an ALF in the U.S. is $2,524 monthly or $30,288 yearly. Medicare and Medicaid typi-
cally do not cover the cost of ALFs, but most long-term care insurance policies do.
Understanding the ‘LINGO’
By Marcia Hearn, CMP
Marketing Director, Otterbein Cridersville
There are different types of heathcare communities and MANY differences between the ser-
vices offered. It is not at all uncommon for individuals to hold misconceptions about each.
Here are the basics:
NURSING HOMES
These communities offer principally nursing and rehab services. Nursing facilities offer the
highest levels of care and must meet strict state and federal regulations. Most are certified for
both Medicare and Medicaid services. Individuals using these facilities may be recovering from
an illness or surgery with the intent of returning to their homes. Some individuals may have
chronic debilitating conditions requiring permanent round the clock care.
ASSISTED LIVING
These communities provide assistance with daily living. Individuals may require help get-
ting dressed. Maybe they want to be with others in a social environment. They may also need
some help with their medications. Individuals requiring this level of care could have Alzheim-
er’s or other age related dementia.
There are many differences between assisted living communities. It is important to note the
staffing levels and the types of staff available. Some communities combine work responsibili-
ties for personnel to include house-keeping, laundry and serving meals in addition to helping
with patient care. Others may have dedicated staff for specific work assignments. Some may
only have a nurse available during certain hours. Many operate as for-profit businesses. As-
sisted living communities can provide only 120 days of skilled level services. Anyone requir-
ing more than this limit is required to leave and seek the services of a community licensed to
provide nursing care.
RETIREMENT COMMUNITIES
Individuals coming to retirement living communities may not be doing so for health reasons.
These communities offer independent living options with additional services such as house-
keeping, transportation, shopping and dining choices available if desired. Residential options
may include houses, condo-like homes and apartments. Many retirement communities also
provide for social and exercise opportunities. Some may also offer both assisted living and
nursing care resulting in a full continuum of services. Individuals living in full service retire-
ment communities have the security of knowing that if health needs change, they will not need

Vancrest of Delphos receives to move away.

Not all places are alike. Find out about the many differences.

national recognition
It isn’t often that a small town like Delphos receives national recognition, but much like
the spirit empowering the caregiver’s at Vancrest Health Care Center of Delphos, we
see that love and empathy are truly boundless. The internationally acclaimed magazine
“U.S. News and World Report” recently performed a study pulling over 15,500 registered
nursing homes across the United States. The study was set to evaluate the overall quality
of each nursing home using hundreds of measurements within the realm of health inspec-
tions, nurse staffing and overall quality of care. At the conclusion of the study a national
average was obtained as well as a nursing home “honor roll” which recognized nursing
homes that have received five star ratings in all categories for a consecutive four quarters.
Sitting among the top facilities in the country is the five-star rated Vancrest of Delphos.
Vancrest of Delphos offers a wide variety of services set to improve quality of life, restore
independence and establish a support structure dedicated to enhancing the health of our
community. Congratulations to the staff at Vancrest of Delphos for their distinctive honor
and continued strides toward the forefront of healthcare.

Supportive, therapeutic and safe

environment for at-risk or
dementia patients.
5-STAR RATING*
•All private rooms •Highest level of quality care •Specially-trained staff •Choice of nutritional
meals daily. •Meaningful and varied activities everyday to stimulate the senses and be fun
•Temporary or long term • Medicare & Medicaid Certified
* by Ohio Dept. of Health

The Sarah Jane Living Center

24-bed Special-Care Facility
A division of Vancrest Health Care Centers and Van Wert County Hospital
328 West Second Street Delphos, Ohio Ph. 419-692-6618
Call for more information or to arrange a personal tour.

April 2010 TheBusinessJournal 11A

 On-site Rehabilitative
Care for your Loved One
O ur rehabilitation team includes specially
trained nurses, physicians, physical and occu-
pational therapists, speech-language pathologists and
other skilled providers who all share a common goal:
to help our clients heal physically and emotionally,
and to achieve maximum recovery.
Typically those who come to Lima Convalescent
Home for rehabilitative care include people
in need of:
• Orthopedic rehabilitation following surgery
• Musculoskeletal rehabilitation following
a stroke, injury or illness
• Speech-language pathology, including
communicative devices, swallowing
deficit evaluation and rehabilitation
• Physical therapy, including strength
and balance training
• Occupational therapy, including fine
motor skill retraining and adaptive
equipment

Services Available
• I.V. Therapy • No Fee for Filing of Insurance Forms
• Speech Therapy • 24 Hour- 7 Days a Week Admission
• Physical Therapy • Nutritional Counseling
• Occupational Therapy • Special-Care Unit for Alzheimer’s/Dementia
• Skilled Nursing Services • Medicare/Medicaid Certified
• Hospice Support

Lima
Convalescent
Home
For more information call 419-224-9741 and ask for
David Watkins, Amy Menchofer or Randall Cox
12A TheBusinessJournal April 2010