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Kingfisher

Kingfisher

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Published by Namritha Salian

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Published by: Namritha Salian on May 12, 2010
Copyright:Attribution Non-commercial

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02/26/2011

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Contents
ü
Aviation industry
ü
Company profile – KingfisherAirlines
ü
7p’s Analysis
ü
3c’s Analysis
ü
Customer recovery &relationshipmanagement
ü
Company Profile – Jet Airways
ü
7p’s Analysis
ü
3c’s Analysis
ü
Customer recovery &relationshipmanagement
ü
Comparison – Kingfisher Airlines& JetAirways
 
Aviation Industry in
India ü Civil aviation in India started with its first
commercial flight on February 18, 1911
ü
 Journey from Allahabad to Naini
ü
First domestic air route between Karachi
and Delhi was opened in December 1912 by
the Indian State Air Services in
collaboration with the Imperial Airways, UK 
as an extension of London-Karachi flight of 
the Imperial Airways.
 
Sector
structure/Market
ü
With a growth rate of 18 per cent per
annum, the Indian aviation industry is one
of the fastest growing aviation industries in
the world.
ü
Today, private airlines account for around
75 per cent share of the domestic aviation
market.
ü
India has jumped to 9th position in world's
aviation market from 12th in 2006. The
scheduled domestic air services are now
available from 82 airports as against 75 in

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