Elisa Camahort Page
BlogHer Co-founder and COO
Elisa@BlogHer.com408-504-5708
The BlogHer
–
iVillage2010 Social Media Matters Study
Co-sponsored by Ketchum and the Nielsen Company
3
Study objectives
3
•
To size, scale, qualify and compare
media usage
patterns across cross-sections of the population:
•
Gender
•
Generation
•
Blogging focus
•
Media channel preference
•
To show the
purchasingbehavior
of social media users
•
Bloggers
•
Social Networking
•
Online vs. offline mediaconsumption & influence
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BlogHer- iVillage | 2010 Social Media Matters Study
According to the BlogHer and iVillage “2010 Social Media Matters Study,” co-sponsored by The Nielsen Company and Ketchum, social sites are now a frequent destination for nearly three-quarters of Internet users.
The study found similar rates… (More)
The study found similar rates… (More)
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