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Jewish Social Networking Update 2.5 May 2010

Jewish Social Networking Update 2.5 May 2010

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The second update of my popular compilation of useful articles on social media and how Jewish groups, media and individuals are using it. This new edition has many new articles and expanded commentary on them by me.
The second update of my popular compilation of useful articles on social media and how Jewish groups, media and individuals are using it. This new edition has many new articles and expanded commentary on them by me.

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Published by: Shalom Hartman Institute on May 13, 2010
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hartmanorgil 
AN INTRODUCTION TOSOCIAL MEDIA
(WITH A JEWISH ANGLE)SOURCES/BACKGROUNDMATERIAL/COMMENTARYUPDATE 2.5 - MAY 2010ALAN D. ABBEYINTERNET DIRECTORSHALOM HARTMAN INSTITUTE
 
hartmanorgil TABLE OF CONTENTSARTICLESJEWS AND NEW MEDIA AND SOCIAL MEDIA
1. On the Media: Jewish Journal of Greater Los Angeles adapts to changing media market:Niche journalism and an $800,000 donation make its future seem secure – NEW!!2. Adding More Jewish Voices to the Discussion – NEW!3. A Tablet for Today: Journalism for the Curious Jew – NEW!4. How Social Networking Impacts the Jewish Community: Blogging, Facebook and Twitter have increased the chatter – NEW!5. Inside The Jewish Internet Defense Force NEW!6. Haredim declare war on the Internet NEW!7. Jewish institutions must change to attract today’s ‘New Jew’ – NEW!8. cu @ temple: Social media transforming the way synagogues, members connect9. Finding a voice in Facebook: Israeli NGOs are realizing the potential power of socialmedia such as Facebook and Twitter.10. The (Sheikh Jarrah) revolution won't be televised... it'll be YouTubed11. Keeping the memory of Auschwitz alive in a digital world12. Turn the Future Into the Past13. The Social Sermon: An Innovative Approach to Community Building, Engagement andTorah Study14. Rabbi Eric Yoffie: Toronto Biennial Sermon, excerpt regarding the Internet15. Meet the fastest tweet in the Jewish organizational world: William Daroff – NEW!16. Young Adults Doing Religion on Their Own? Blame It on Politics17. A Synagogue's Unorthodox Revival: Rabbi's Aggressive Outreach Reverses a TraditionalCongregation's Decline18. Additional articles (links only)
SOCIAL MEDIA
1. Social Media Revolution 2 (Refresh)2. Nonprofit News: How Start-ups Can Pay Their Way - NEW3. And the most engaging social network is…4. Determining Your Social Network Needs: When it comes to social networking, ismore always better?5. 10 Reasons Why Every Nonprofit Must Have a Blog6. To Blog or Not to Blog7. The 3 Facebook Settings Every User Should Check Now8. Facebook may 'lock in' its Internet dominance9. How to Bring Facebook Fans to Your Nonprofit Blog10. Using Social Media in Your Nonprofit: Overcoming Objections11. Is the Right Person Doing Your Nonprofit's Social Media?12. The Priest and Pastoral Ministry in a Digital World: New Media at the Service of theWord13. God joins Twitter, rewrites Bible14. 'Twitter Bible' Converts Scripture into Mini Messages15. 10 Newbie Twitter Mistakes Made By Businesses – NEW16. The 11 Commandments of Corporate Tweeting – NEW
DATA
1. The Internet in 2009
 
2. New Statistics on Internet, Social Media Use – NEW!
LINKS / RESOURCES
 
hartmanorgil ARTICLESOn the Media: Jewish Journal of Greater Los Angeles adapts to changing mediamarket: Niche journalism and an $800,000 donation make its future seem secure
1
 
By James RaineyMay 12, 2010Few newspapers or magazines escaped 2009 without losses and theJewish Journal of Greater Los Angelessuffered like many others.Operators of the weekly news outlet trimmed staff. They cut salaries 20%. Still, they worriedwhether the Journal — chronicler of a variety of topics including Torah portions, sexualmores, Mideast politics and entertainment industry chatter — would make it to its 25thanniversary next year.But by banking hard on two of the most robust growth trends in 21st century media — niche journalism and philanthropy — the Jewish Journal appears to have extended its lifeexpectancy and expanded its coverage of Jewish life in Southern California.If the experience holds lessons for other ethnic and religious-oriented publishers, it's that youcan do good by being good. But it's just as important to have a business plan, friends in theright places and a target audience with a lot of disposable income.The Journal, its related website and a nascent monthly magazine recently nailed down acritical $800,000 donation that should rejuvenate the organization and guarantee its viabilityfor the foreseeable future.The money came from four philanthropists — Westfield mall Chief Executive Peter Lowy,Internet executive and venture capitalist Art Bilger, cooking oil maker and long-time Journalboard member Irwin Field and a fourth, anonymous, donor.On a $4-million annual operating budget, the contributions will "give it a very stable foundationand allow us to grow all these parts of the operation," said Lowy, who said he expectsadvertising to cover more than 90% of the expenses in future years with ongoing fundraisingto cover the rest."The future for print media isn't the rosiest, but this is a way we can add philanthropy to abusiness enterprise," Lowy said. "This is an experiment in what I would call a communitymedia group. The Journal is very important to the Jewish community. But we think this mightwork for any communal group."The magazine-style Jewish Journal, with its glossy cover and newsprint innards, has beenevolving in the decade since Rob Eshman became editor in chief and, in particular, since itbroke away from the Jewish Federation of Greater Los Angeles in 2005.Eshman has overseen a bolder editorial course, with more lifestyle stories (Sample blog item:"Why is Hollywood hot for circumcision?") and competing political voices than when theJournal relied on the Jewish Federation, with its paying members as subscribers."The Federation is an overpowering old institution. It's very traditional and very reluctant totake a stand," said Bill Boyarsky, a Journal columnist and previously city editor of the LosAngeles Times. "Rob brought a fresh and independent voice."Among the array of columnists Eshman has brought to print: conservative radio host DennisPrager, who recently hit the left for its readiness to invoke images of the Holocaust, andliberal academic David Myers, a UCLA history professor who wrote last year that Jewish

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