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Shift by Peter Arnell Excerpt

Shift by Peter Arnell Excerpt

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When some of the world’s biggest corporations need to revive their brands, innovate products, and rethink their images, they call Peter Arnell.

Now in his fourth decade of branding and marketing for such companies as Samsung, Reebok, DKNY, GNC, and Pepsi, Arnell explains how you can use some of the same strategies that famous brands do, in order to improve your own image, life, and career. Arnell knows this firsthand because he applied many of these same strategies to transform his own life by losing 256 pounds.

For more info on Shift by Peter Arnell, visit the Random House website: http://www.randomhouse.com/catalog/display.pperl?isbn=9780385526272
When some of the world’s biggest corporations need to revive their brands, innovate products, and rethink their images, they call Peter Arnell.

Now in his fourth decade of branding and marketing for such companies as Samsung, Reebok, DKNY, GNC, and Pepsi, Arnell explains how you can use some of the same strategies that famous brands do, in order to improve your own image, life, and career. Arnell knows this firsthand because he applied many of these same strategies to transform his own life by losing 256 pounds.

For more info on Shift by Peter Arnell, visit the Random House website: http://www.randomhouse.com/catalog/display.pperl?isbn=9780385526272

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Publish date: Jun 15, 2010
Added to Scribd: May 13, 2010
Copyright:Traditional Copyright: All rights reserved

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08/21/2013

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how to reinvent your business,your career, and your personal brandwith Steve Kettmann
BROADWAY BOOKSNEW YORK
 
Contents
Foreword by Martha Stewart
9
Part One
Branding Ourselves
Introduction
13
CHAPTER1
Start Your Own Orange Revolution
15
CHAPTER2
Why Not?
20
CHAPTER3
The Art of Branding
28
CHAPTER4
Find Your Message
31
CHAPTER5
Brand “You”
38
CHAPTER6
The Secret Behind Shift
42
CHAPTER7
Fish Where the Fish Are
48
CHAPTER8
B
randing and the Power of Positive Emotions
58
CHAPTER9
Overcoming Fear
63
CHAPTER10
Lessons from History
69
CHAPTER11
The Genius of Michelangelo
75
CHAPTER12
How the Past Can Inspire Your Future
80
CHAPTER13
Fueling the Imagination
90
CHAPTER14
Don’t Ask:
Compel 
98
CHAPTER15
The World at Your Fingertips
109
CHAPTER16
Reinvent the Obvious
114

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