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Table Of Contents

INTRODUCTION – A SECOND MEDIA AGE?
Communication in cybercultures
The overstatement of linguistic perspectives on media
The first and second media age – the historical distinction
Interaction versus integration
THEORIES OF BROADCAST MEDIA
The media as an apparatus of ideology
Ideology as a structure of broadcast – Althusser
The society of the spectacle – Debord, Boorstin and Foucault
The medium is the message – McLuhan, Innis and Meyrowitz
THEORIES OF CYBERSOCIETY
Cyberspace
Theories
Social implications
The first and second media age as mutually constitutive
Table 4.1The broadcast event
Audiences without texts
The return of medium theory
Recasting broadcast in terms of medium theory
INTERACTION VERSUS INTEGRATION
Transmission versus ritual views of communication
Types of interaction
Table 5.1Transmission and ritual perspectives compared
Table 5.2John B. Thompson’s instrumental/mediation paradigm
The problem with ‘mediation’
Medium theory and individuality
Reciprocity without interaction – broadcast
Interaction without reciprocity – the Internet
Rethinking community
Classical theories of community
The ‘end of the social’ and the new discourse of community
Globalization and social context
The rise of global communities of practice
Sociality with mediums/sociality with objects
Post-social society and the generational divide
Network communities
Broadcast communities
Telecommunity
REFERENCES
INDEX
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Communication Theory- Media, Technology and Society

Communication Theory- Media, Technology and Society

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Published by: soniagalinha on May 13, 2010
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07/28/2013

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