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Kfc Term Paper

Kfc Term Paper

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Published by ahmadksath

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Published by: ahmadksath on May 14, 2010
Copyright:Attribution Non-commercial


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IN a Clean, Comfortable Environment  In a Friendly, Courteous Manner Introduction of Company
KFC Corporation, based in Louisville, Kentucky, is the world’smost popular chicken restaurant chain, specializing in Original Recipe ®, ExtraCrispy
, and Colonel’s Crispy Strips® chicken with home style sides and five new freshly madesandwiches. Every day, nearly eight million customers are served around the world. KFC’s menueverywhere includes Original Recipe® chicken—made with the same great taste Colonel HarlandSanders created more than a half-century ago. Customers around the globe also enjoy more than 300other products—from a Chunky Chicken Pot Pie in the United States to a salmon sandwich in Japan.KFC continues reaching out to customers with home delivery in more than 300 restaurants in theUnited States and several other countries. And in quite a few U.S. cities, KFC is teaming up with other restaurants, Taco Bell and Pizza Hut, selling nearly fifty years ago; Colonel Sanders invented what isnow called “home meal replacement” – selling complete meals to harried, time-strapped families. Hecalled it, “Sunday Dinner, Seven Days a Week.”Today, the Colonel’s spirit and heritage are reflected in KFC’s brand identity – the logo featuresColonel Harland Sanders, one of the best-recognized icons in the world.
KFC specialized in chicken and they says,“No body’s cooking like KFC today and we are the chicken experts”“There is no competitor for spicy chicken which is made by KFC”
Mission statement“To be the leader in western style quick service restaurants through friendly service, good qualityfood and clean atmosphere”
K C  K C 
Vision statement:
 The Association of Kentucky Fried Chicken Franchisees, Inc. is united to protect,promote and advance the mutual interests of all member franchisees and theKentucky Fried Chicken system."
Goals of KFC
Build an organization dedicated to excellence.
Consistently deliver superior quality and value in our products and services.
Maintain a commitment to innovation for continuous improvement and grow, striving always to be the leader in the market place changes.
Generate consistently superior financial returns and benefits our owner and employees.To establish in India our position as leading WQSR (Western Quick ServiceRestaurant) chain, serving good value. Innovative chicken-based products.Consistently, providing a pleasant dining experience, with fast friendly, in a cleanand convenient location. At all times we must be dedicated to providingexcellent and delighting customers
KFC History
KFC is an internationally renowned fast food industry in the world. They have the main ambition toincrease & maintain the quality in fast food industry. Their aim is to capture the fast food market.Basically they want to provide their products to anyone that is why they expanding their branches in allover the world. They want to increase their profitthrough giving maximum satisfaction & other better facilities to people that they want. Now after catching such a marvelous position in the International Market, KFC is introducing a new item “BonelessFried Chicken”, with even more attractive and charming taste.
Company overview:
Colonel Harland sanders, born September 9, 1890, actively began franchising his chicken business at theage of 65. Now, the Kentucky fried chicken business he started has grown to be one of the largest retailfood service systems in the world. And colonel sanders, a quick service restaurant pioneer, have become asymbol of entrepreneurial spirit. More than two billion of the colonel’s “finger lickin’ goodchickendinners are served annually. And not just in America. The colonel’s cooking is available in more then 82countries around the world.
When the colonel was six, his father died. His mother was forced to go to work, and young Harland hadto take care of his three year old brother and baby sister. This meant doing much of the family cooking.By the age of seven, he was a master of a score of regional dishes. Ate age 10, his first job working on anearby farm for $2 a month. When he was 12, his mother remarried and he left his home near Henryville,Ind., for a job on a farm in Greenwood, Ind. He held a series of jobs over the next few years, first as a 15-year-old streetcar conductor in New Albany, Ind., and then as a 16-year-old private, soldiering for sixmonths in Cuba. After that he was a railroad fireman, studied law by correspondence, practiced in justiceof the peace court, sold insurance, operated an Ohio River steamboat ferry, sold tires, and Operatedservice station. When he was 40, the colonel began cooking for hungry travelers who stopped at hisservice station in Corbin, KY. He didn’t have a restaurant then, but served folks on his own dining tablein the living quarters of his service station. As more people started coming just for food, he moved acrossthe street to a motel and restaurant that seated 142 people. Over the next nine year, he perfected his secret blend of 11 herbs and spices and the basic cooking technique that is still used today.
KFC India
KFC is the world’s No.1 Chicken QSR and has industry leading stature across many countries like UK,Australia, South Africa, China,USA, Malaysia and many more.KFC is the largest brand of Yum Restaurants, a company that owns other leading brands like Pizza Hut,Taco Bell, A&W and Long John Silver. Renowned worldwide for it’s finger licking good food, KFCoffers its signature products in India too! KFC has introduced many offerings for its growing customer  base in India while staying rooted in the taste legacy of Colonel Harland Sander’s secret recipe. Itssignature dishes include the “crispy outside, juicy inside” Hot and Crispy Chicken, flavorful and juicyOriginal Recipe chicken, the spicy, juicy & crunchy Zinger Burger, Toasted Twister, Chicken Bucket anda host of beverages and desserts. For the vegetarians in India, KFC also has great tasting vegetarianofferings that include the Veggie Burger, Veggie Snacker and Veg Rice meals. In India, KFC is growingrapidly and today has presence in 11 cities with close to 50 restaurants.
Values of KFC
Focus all our resources to our restaurants operation because that is where we serve our customers.
Reward and respect the contributions of each individual at KFC.
Expand and update training with time and be the best we can be and more.
Be open, honest and direct in our dealings with one and other.
Commit ourselves to the highest standard to the personal and professional integrity at all times.
Encourage new and innovative ideas because these are the key to our competitive growth.
Reward result and not simple efforts.
Dedicate ourselves to continuous growth in sales, profit and size of organization.
Work as a team.

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