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Brand Personality

Brand Personality

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Published by shweta_46664
Brand Personality ppt
Brand Personality ppt

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Categories:Types, School Work
Published by: shweta_46664 on May 14, 2010
Copyright:Attribution Non-commercial


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Brand Personality
The definition of Brand personality can be classified as
Emotion- centered
Human – centered
Emotion centered definitions contend that brandpersonality is the emotional component of a brand.
These definitions see brand personality as theemotional link between the consumer and the brand.
If the brand were to become an emotion , what wouldit be
Brand PersonalityMaggi Hot and SweetChilli SauceHumour Kama Sutra condomSensualitySunriseCompassionRed and WhiteValouExidePeaceOnidaEnvy, irritation

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