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May2010
CGIValueVoices:InterviewwithJaeJun
©2010CompleteGrowthInvestorLLCPage1
April2010
CGIValueVoices
:InterviewwithJaeJun
DearMember:OurfourthinstallmentoftheValueVoicesInterviewSeriesfeaturesJaeJun.Wehopeyou’llenjoyhisreflections.ThanksforbeingaValueFocusMember.Bestwishes,RaguandJeff
Background
JeffAnnello:Tostart,tellmealittlebitaboutyourbackground.Whatwereyoudoingbeforeyougotintoinvesting?
 JaeJun:
Mybackgroundisinengineering,andmystudiesandcurrentcareerisinthetelecommunicationsindustry.Tobehonest,until2007,Ihadneverreadortakenanyclassesrelatedtofinance,accounting,oreconomics.IalwaysskippedthefinancialcolumnsbecauseIfoundthemboring.
JA:Howdidyoubecomeinterestedininvesting?
 JJ
:ItwaspureluckthatIstartedbecause,atthebeginning,Ihadverylittleinterest.Ihadafinancialadvisorfirst,andlaterfoundoutthathewaspartofapyramidfinancialadvisoryfirm.Ihadbeensigneduptothemostexpensivefund/planandwasconstantlylosingmoney.SoIdecidedtoforfeitmyaccount.Itwasabiglossatthetimecomparedtomynetworth,butithelpedmetorealizethatonlyIcouldtakeresponsibilityformymoney.
JA:Howdidyougoaboutlearningthecraftofinvesting?Whatbooks,resources,orpeoplewereyourearliestinfluences?
 JJ
:
Istartedlikemostlyeveryoneelse–onthewrongfoot.Myinitialstudiesincludedtrading,technicalanalysis,andlookingatwhichdayoftheweekproducedthebestresults.Mycurrentwife‐‐fiancéeatthetime‐‐wantedtobeaCFAandownedacopyof
TheIntelligentInvestor 
byBenjaminGraham.Outofcuriosity,Istartedreadingit.Tobehonest,Ifellasleepthefirst12timesItriedtoreadit.Eventually,though,Imanagedtoreadthroughitwithdrowsyeyes,andmovedontoWarrenBuffett.That’swhenthingsfinallystartingclicking.Later,IcameacrossJoePonzio’sblog,
FWallStreet,
whichismynumberonerecommendedbookforbeginninginvestors.
JA:Towhatdoyouattributeyourchangeinattitudetowardsbusinessandinvestments?Itwentfrombeingatotalboretobeingabigpartofyourlife.Whyisthat?
 JJ:
It’sfunnybecauseIhadneverimaginedmyselfasabusinessowner,andconvincedmyselfthatbusinesswasn’tmything.It’sunbelievablehow
 
May2010
CGIValueVoices:InterviewwithJaeJun
©2010CompleteGrowthInvestorLLCPage2
wrongandnarrow‐mindedIhadbeen.Ineverrealizedthatbusinessandinvestingactuallygohandinhand.That’swhatBuffetttaughtme,andthroughthislens,Icouldvisualizehowacompanywasoperating.Ratherthanfocusingandfrettingoverstockprices,IbecameinterestedinhowbusinesseswererunandthepotentialofeachonethatIcameacross.ItreallywasluckthatIfinallycamearound.
JA:Tellmeaboutanearlyinvestmentyoumade.Howdiditgo?
 JJ
:MyveryfirstinvestmentwasacompanycalledGenlyte.Itwasarecommendedstockfrom
TheMotleyFoolStockAdvisor
newsletterand,afterafewmonths,Philipsboughtoutthecompany.Thatwasmyfirsttasteofsuccessandproofthatsmall,well‐runcompanieshaveahighchanceofbeingboughtout.
JA:Howhaveyouimprovedasaninvestorovertime?
 JJ
:I’malwayshungryforknowledgeandtolearnnewconcepts.SinceI’veneverhadaformalfinancialeducation,ItendtothinkthatI’vegotalottocatchupon.Asaresult,I’vebeenreadingbooksandnewideaslikemad.IfocusonbooksthatIcanapplytomyowninvesting,soifsomethingdetailsnewvaluationprocesses,modelsandideas,I’malloverit.Mybiggesthurdlewastryingtointerpretfinancialstatements.Icouldgothrougheachlineandunderstandwhattheywere.Butforseveralmonths,Icouldn’tfigureouthowtointerpretitinrelationtootherpartsofthefinancialstatementandbusiness.
JA:Whatallowedyoutoimproveinyourfinancialstatementanalysis?Wasitsimplyrepetition?
 JJ
:Ijusthitaplateau.Nothavinganyaccountingknowledgemadeitaveryfrustratingplateau,butIknewtherewasananswer.Ikeptaskingmyself –ifotherpeoplecandoit,whycan’tI?SoIjustkeptreadingbooks,knowingthatI’dfindtheanswer.Finally,Idid.Theanswerwasinthebook
TheArtofShortSelling
byKathrynStaley.It’sanawesomebookthat’sfilledwithcasestudiesandexamplesofanalyzingthefundamentalsofthefinancialstatementsandbusiness.Withinthosepages,therewerebitsandpiecesofinformationthatIhadbeenlookingfor.
JA:Howdidyougetintowritingonline?
 JJ
:Originally,itstartedasawaytodocumentmythinking,analysis,andprocess.Doingcritiquesisalsoagreatwaytolearn,andifIwasgoingtoputsomethingonthewebforthousandsofpeopletoread,ithadbettermakesense.ThisforcedmetothinkthingsthroughandmakesureIknewwhatIwaswritingabout.It’salsoagreatwaytoreadwhatyouwroteyearsbackandrealizethemistakesthatyoumade,orhowyourmethodologyhaschangedsincethen.
JA:Doyouliketoreadbooks?Whatareyourfavorites?
 JJ
:Forinvestmentbooks,Ialwaystrytoreadtheonesthatarenotwidelyknown.Thesebooksarefarlesspopularbecausetheyplaceaheavyemphasisonprocess,method,andhardwork,whichtoomanypeopleskip.Oneofmyfavoritesis
QualityofEarnings
byThorntonL.O’glove.It’sabrilliantbookthatwas
 
May2010
CGIValueVoices:InterviewwithJaeJun
©2010CompleteGrowthInvestorLLCPage3
published10yearsago,yethardlyanyoneknowsaboutit.Everyonewhohasreaditsaysthesamething.Outsideofinvesting,ImainlyreadbooksaboutChristianity.
JA:Whataresomeotherbooksyou’veenjoyedthatyou’dconsider“notwidelyknown?”
 JJ
:Onethatdoesn’treceivetheattentionitdeservesis
TheFiveRulesforSuccessfulStockInvesting
byPatDorseyofMorningstar.Othergreatbooksinclude
 AppliedValueInvesting
byJosephCalandro,Jr.and
ValueInvesting
byJamesMontier.
JA:Whatareyourprofessionalgoals?Wouldyoumanageotherpeople’smoneyprofessionallyifyouhadthechance?
 JJ
:Atthispointintime,professionalmoneymanagementisn’tatthetopofmylist.Nooneknowswhatwillhappeninthefuture,butIprefertosleepknowingthatmydecisionsaren’taffectingsomebodyelse'shard‐earnedmoney.
Philosophy&Process
JA:Let’stalkaboutyourinvestmentphilosophyasitstandstoday.Whatareyourmaintenets?Whatdoyoulookforinanyinvestment?
 JJ:
I'vealwayslookedforcheapcompanies.WhenIsaythat,Imeancheaprelativetofreecashflows(FCF)andnetcurrentassets(NCA).Ialsowanttheinvestmenttobeprotectedonthedownside,eitherbyassetsormoat.IfIknowwhattheflooris,IknowwhatI'mworkingwith.Byplacingaquantitativefigureonthedownside,Icanmeasureboththeupsideprofitandthedownsidetodeterminetheattractivenessoftheinvestment.Thishelpswithmyportfolioallocation,aswell,becauseIgenerallydon'tholdmorethan15stocksatanyonetime.Byweighingandcomparingthedownsideandupside,youalsogetasenseofhowstrongyourportfoliois.Ilookformanythingsinaninvestment.Sometimes,toomanythings,whichiswhyIcategorizeorsplitupcertaincompaniesdependingonhowIfindit.ManycheapstocksfallintotheGrahamNetNetpile,forexample,whileothersmayfallunderspecialsituations.OtherscouldbecheapbasedonFCFmetrics,andsomerecentonesthatI'vebeenstudyingandtestingarenegativeenterprisevaluestocksandincreasingcashreturnoninvestedcapital(CROIC).
JA:Oftheprominentinvestorsweallfollow,whoseinvestmentstyleisyoursmostcloselyalignedwith?
 JJ:
Honestly,Idon'tfollowanyofthemclosely,soit'shardformetocomparewhoIammostsimilarto.IfIhadtochoose,itwouldbeBenGraham.Ilovecheapstuff.Thecheaperthebetter.IfWarrenBuffettlikes50centdollars,Ilike25centdollars‐‐andevencheaper.Sometimes,a50‐centdollaristooexpensiveforme.
JA:Howdoyouthinkaboutportfoliomanagement?Doyouconsideryourselfaconcentratedormorediversifiedinvestor?
 JJ:
I'mwithBuffettonthisone.I'mconcentratedbecauseIwantandneedtoknowwhat’sgoingoninmycompanies.Asapartowner,it’smy

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