Coke is the world's largest soft-drink company. The Coca-Cola Company ownsfour of the top five soft-drink brands (Coca-Cola, Diet Coke, Fanta, andSprite). Among its other brands are Barq's, Fruitopia, Minute Maid,POWERade, and Dasani water. In the US it sells Group
springwater brands (Dannon and Sparkletts). Coca-Cola sells Crush, Dr Pepper, andSchweppes outside Australia, Europe, and North America. The firm, whichdoes no bottling, sells about 400 drink brands, including coffees, juices,sports drinks, and teas, in some 200 nations
. In 2007
Coca-Cola purchasedpopular Arizona Iced Tea and Vitamin Water Producer Glaceau.
(often abbreviated to
) is a cola drink, and is the world'smost popular carbonated soft drink. The Coca-Cola Company's headquartersare located in Atlanta, Georgia, where the drink was first concocted around1884. Although Coke's inventor, John Pemberton, was not a shrewd marketerof his drink, the ownership of Coke eventually passed to Asa Candler, whosecompany remains the producer of Coke today. Candler's successfulmarketing, continued by his successors such as Robert Woodruff, andestablished Coke as a major soft drink first in the United States and lateraround the world.Originally designed to be sold at soda fountains, Coca-Cola was later sold inbottles, whose distinctive shape have become a part of the drink's branding.Major advertising campaigns have established Coca-Cola slogans such as