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Published by Qureshi01

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Published by: Qureshi01 on May 16, 2010
Copyright:Attribution Non-commercial


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Coke is the world's largest soft-drink company. The Coca-Cola Company ownsfour of the top five soft-drink brands (Coca-Cola, Diet Coke, Fanta, andSprite). Among its other brands are Barq's, Fruitopia, Minute Maid,POWERade, and Dasani water. In the US it sells Group
springwater brands (Dannon and Sparkletts). Coca-Cola sells Crush, Dr Pepper, andSchweppes outside Australia, Europe, and North America. The firm, whichdoes no bottling, sells about 400 drink brands, including coffees, juices,sports drinks, and teas, in some 200 nations
. In 2007
Coca-Cola purchasedpopular Arizona Iced Tea and Vitamin Water Producer Glaceau.
(often abbreviated to
) is a cola drink, and is the world'smost popular carbonated soft drink. The Coca-Cola Company's headquartersare located in Atlanta, Georgia, where the drink was first concocted around1884. Although Coke's inventor, John Pemberton, was not a shrewd marketerof his drink, the ownership of Coke eventually passed to Asa Candler, whosecompany remains the producer of Coke today. Candler's successfulmarketing, continued by his successors such as Robert Woodruff, andestablished Coke as a major soft drink first in the United States and lateraround the world.Originally designed to be sold at soda fountains, Coca-Cola was later sold inbottles, whose distinctive shape have become a part of the drink's branding.Major advertising campaigns have established Coca-Cola slogans such as
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The pause that refreshes
" as part of popular culture. The formula forCoke, whose status as a trade secret has been embellished by company lore,once contained trace amounts of cocaine, although as health regulationswere tightened, this was removed a long time ago. Nevertheless, Coca-Colahas been criticized for its possible negative health effects, with many urbanmyths surrounding it. In addition, the commercial success of the drink hasbeen periodically challenged, in particular by its main rival Pepsi-Cola. Thistension reached its peak during the 1980s, at the height of the Cola Wars,which eventually resulted in the heavily-publicized introduction of "NewCoke", intended to replace the original Coca-Cola. The widely unpopulardecision was eventually rescinded in the face of public opposition.The Coca-Cola Company started out as an insignificant one man business andover the last one hundred and ten years it has grown into one of the largestcompanies in the world
. The first operator of the company was Dr. JohnPemberton and the current operator is Roberto Goizueta.
Withoutsocieties help, Coca-Cola could not have become over a
50 billion dollarbusiness.
The Coca-Cola Company has on occasion introduced soft drinks under theCoca-Cola brand name. The most famous of these is Diet Coke, which hasbecome a major diet cola, but others exist, such as Cherry Coke. There arealso some drinks marketed by the company but which remain unaffiliatedwith Coca-Cola the drink, such as Sprite.
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In 1950, Coca-Cola was introduced in Pakistan. The manufacturing divisionin Rahim Yar Khan started working in 1965.In 1965 the Laghari Family was the owner of Coca-Cola plant, R.Y.K. Theyfirst started the coke manufacturing in R.Y.K after obtaining the licenseform Coca-Cola Company. In the start there was no plant for manufacturingand filling the bottles. These people by hand fill the bottles with coke syrup.This plat was named as Lagri Beverages. But they failed to sustain for longtime and have to face great loss. Then they decided to sell it.Then in 1975 the Saith Aslam family took the hold on R.Y.K Coke plant. Theywork hard to get maximum good result. In the start they also bear loss butthese people continuously work hard. Make good advertisement. After sometime they bought a auto plant for manufacturing the bottles. It was therising point for them. In 1980 they bought three manufacturing plants and itwas there peak point. There sale was on peak and getting maximum profit.The Saith family captures the large market. They also owned three othersplants in Lahore, Faislabad and Karachi. They gave employment opportunitiesto large group of people in the city and rural areas.There time came to end when Coca-Cola Company realized that the quality ofCoke is decreasing in Pakistan. One reason was the tough competition withPepsi Cola. At that time Pepsi was getting good image in the eyes of peopleby their wonderful advertisement and good taste of bottle. Then in 2000,Coca-Cola Beverages Pakistan Limited (CCBPL) get hold on the entire plantsof coke in Pakistan with the will of Coca-Cola Company. The Coca-Cola

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