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Pensiunea Doina

Pensiunea Doina

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Published by born_wild4u

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Published by: born_wild4u on May 16, 2010
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07/25/2013

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UNIVERSITATEA DIN CRAIOVA
Facultatea de Economie si Administrarea Afacerilor 
 
Profesor
 
indrumator: Adriana Scriosteanu
 
Student:Saceanu Delia
Specializarea: Marketing
Anul III, grupa 2
 
CUPRINS
1. Prezentarea PENSIUNII DOINA SRL3
1.1
Misiunea si obiectivele PENSIUNII DOINA S.R.L 4 2. Auditul de marketing52.1 Analiza mediului extern52.1.1 Mediul economic52.1.2 Principalii clienţi 72.1.3 Concurenţa72.1.4 Principalii parteneri 8
2
 
2.2 Analiza mediului intern92.2.1 Resurse si activitati 93. Turismul in Sibiu103.1. Descrierea destinatiei turistice SIBIU103.2. Analiza SWOT a destinatiei turistice SIBIU14 4. Detaliile ofertei PENSIUNII DOINA15 4.1. Analiza SWOT a PENSIUNII DOINA16 4.2. Tarife si pachete oferite195.
Calculul eficientei economicea activitatilor turistifcedesfasurate 21
6. Concluzii 24
1.
Prezentarea Pensiunii DOINA S.R.L.
3

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