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Tony Nethercutttony@admob.comEASTBrian Murphybrian@admob.comCENTRALRob Sprungmanrob@admob.comWESTMatt Shawmatt@admob.com
Agenda
2005-2007 AdMob, Inc. Confidential & Proprietary
The Growth of Mobile
AdMob Overview
Mobile Media Buying
Campaign Strategies
Landing Page Examples
Case Studies
Why Mobile Advertising?
2005-2007 AdMob, Inc. Confidential & Proprietary
•40.0 Million Mobile Web Users (US)•40% Year over Year Growth•Provides interactive marketing environment•Highly Engaging: CTRs 10x PC Internet•Research Shows Strong Brand Recall•Mobile works as direct response
AdMob iMedia Agency Summit - May 2008
Info and Rating
Sections
« prev | next »- Agenda
- Why Mobile Advertising?
- US Mobile Data Usage
- Active Mobile Internet Users Continue to Grow
- Strong Adoption of Unlimited Data Plans
- Mobile Web Usage is Widespread
- Browsing Growth Shows “Lifestyle” Users
- Mobile advertising is highly engaging
- Why AdMob?
- AdMob Advertiser Base
- AdMob Monthly Page Views
- The AdMob Platform
- CPM Banner Solution
- CPC Text Ad Solution
- AdMob Service: Optimization & Reporting
- AdMob Targeting
- Sample Female Targeted Proposal
- Use your existing tools to buy mobile
- Examples
- Campaign Strategies
- Build a Mobile Landing Page
- Branded Landing Page & Click-to-Video
- AdMob Entertainment Campaigns
- Click-to-Video: Coca Cola
- Capture Personal Information: adidas Superstar
- Click-to-Call & Information Capture: DIRECTV
- AdMob + MMetrics Primary Research
- AdMob Network Demographics
- Targeting: Age / Gender Bundles
- Targeting: Sample Demographic Bundles
- AdMob Channel Demographics - Sports, News & Info
- AdMob Channel Demographics - Communities
- AdMob Channel Demographics - Downloads
- AdMob Channel Demographics - Entertainment
- AdMob Platform Targeting Capabilities
- Land Rover Case Study
- adidas “Basketball is a Brotherhood” Case Study
- Coca-Cola Case Study
- Case Study: MTV Europe Music Awards
- Case Study: Terminix click-2-call Lead Generation
- AdMob Delivers Mobile Advertising
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