Any paid form of non personal presentation and promotion of ideas goods or services by an identified sponsor the most familiar modes of ads are print media(news paper and magazine) and electronic media (television, radio and internet.)
Marketing management(P.kotler and Armstrong)(12
Advertising is promotion via a recognizable advertisement placed in adefinable advertising medium, guaranteeing exposure to a target audience in returnfor a publish rate for the space or time used.
Crosier)(1994)Advertising is one way communication via a recognizable advertisementplaced in a definable advertising medium to promoting ideas, concepts, goods or services by an identified sponsor to the target audience.Television, billboards, Radio, Internet, Newspapers and Mobile Messages arecommonly used for advertising purposes.
Good for building awarenessEffective at reaching a wide audience
Repetition of main brand and product positioning helps build customer trust
Impersonal - cannot answer all a customer's questions