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statergic management chapter 1

statergic management chapter 1

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Published by VIKAS DOGRA

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Categories:Business/Law
Published by: VIKAS DOGRA on May 16, 2010
Copyright:Attribution Non-commercial

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01/19/2011

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 An Introduction to Strategy 
Kevin Hinde
 
 
 Aims
Introduce the economic problem of scarcityand relate this to the concept of strategy.
Explore the meaning of organisationalstrategy and competitive strategy.
Investigate the processes by which strategyis formulated within the organisation.
 
 
Learning Outcomes
Summarise the economic problem andrelate this to the issue of strategy through aself-assessment activity.
Analyse the various definitions of strategyand critically consider which is moreappropriate to your organisation.
Critically examine the meaning of strategicmanagement and contrast this with a‘Rationalist ‘ perspective via note taking.

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