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Promotional Mix

Promotional Mix

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Published by Haji Jan

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Categories:Types, Research
Published by: Haji Jan on May 17, 2010
Copyright:Attribution Non-commercial

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03/03/2013

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Abbottabad
Subject name: Marketing Theory and PracticesAssignment title: Promotional Mix
Advertising
Sale Promotion
Personal Sale
Sponsorship
Direct Marketing
Publicity
Packaging
Submitted to: Dr.Waseem IkramSubmitted by: Haji JanRegistration No: sp10-MBA-043 Submission date: May 19, 2010
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Table of content
S.No TopicPage No
1.Promotional Mix012.Elements of Promotional Mix023.Advertising034.Sale Promotion045.Personal Selling056.Sponsorship067.Direct Marketing078.Publicity089.Packaging0910.References1011.Summary11
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PROMOTIONAL MIX
Definition
……
The specific blend of advertising, sales promotion, public relation, personalselling and direct marketing tools that the company uses to persuasivelycommunicate customer value and build customer relationship
……
 Marketing management(P.kotler Gray Armstrong)(12
th
edition)
 
“…...
Promotional mix is the combination of communication strategies that acompany uses to convey brand benefits to customers and to influence them tobuy
……”
 
Marketing
(
Crosier)(1994)
“……
Definition: Using several different types of communication to supportmarketing goals which include Advertising, Personal selling, Publicity, and Salespromotions
……”
 
www.learnmarketing.net/promotionexpanded.htm
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