High Quality
Open the downloaded document, and select print from the file menu (PDF reader required).
Ad Quality: Under theMicroscope
Why do Search Engines ConsiderAccount History?
•
They have “quality” score to maximise theirrevenue
•
Split quality score factors into two groups:
1.Those that affect their expected revenue on thecurrent search.2.Those that affect their expected revenue on searchesin the future.
•
They can better estimate both of thesethings by considering Account History.
How Does Account History Help With TheseDecisions?
1.Extend the time dimension so thatyou can slice data more finely inother dimensions.2.Is this person a spammer?
Add a Comment