April 28, 2010

Persuasion is from the latin word "per," which means THROUGH,and "Suasio," which means SWEETNESS.

Principles of Persuasion

I. Know precisely what you are trying to accomplish.II. Put yourself in the other person’s shoes.

Three questions to ask when trying on another person’s shoes:1. What do they know? - Experience.If all you have is a hammer, everything looks like a nail.2. What do they feel? - Emotion."People are like the calf. You can poke them, prod them, push them and theydon't move. But give them a good reason - one of THEIR reasons - a way in whichthey will benefit, and they will follow gently along. People do things for THEIR rea-sons. Not YOUR reasons. THEIR reasons! And those reasons are emotional, aroundby the way they feel." Bob Conklin3. What do they want? - Expectation."You can get everything in life you want, if you help enough people get what theywant." Zig Ziglar "Thomas Aquinas, who knew more about education and persuasion than almostanybody who ever lived, once said that when you want to convert someone toyour view, you go over to where he is standing, take him by the hand (mentallyspeaking), and guide him. You don't stand across the room and shout at him; youdon't call him a dummy; you don't order him to come over to where you are. Youstart where he is, and work from that position. That's the only way to get him tobudge." Sydney J. Harris

The Principles of Persuasion