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consumer behaviour

consumer behaviour

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Published by b_scaria1379

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Categories:Types, School Work
Published by: b_scaria1379 on May 18, 2010
Copyright:Attribution Non-commercial

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01/12/2013

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CCOONNSSUUMMEERR BBEEHHAAVVIIOOUURR
 
 
CB is the study of human responses to products , services ,andCB is the study of human responses to products , services ,andthe marketing of products & services.the marketing of products & services.
CB is like fishingCB is like fishing
 
 
The study of consumers helps firms and organizationsThe study of consumers helps firms and organizationsimprove their marketing strategies by understanding issuesimprove their marketing strategies by understanding issuessuch as……………such as……………
The psychology of how consumers think, feel, reason, andThe psychology of how consumers think, feel, reason, andselect between different alternatives (e.g., brands, products);select between different alternatives (e.g., brands, products);
The psychology of how the consumer is influenced by his or The psychology of how the consumer is influenced by his or her environment (e.g., culture, family, signs, media);her environment (e.g., culture, family, signs, media);
The behavior of consumers while shopping or making other The behavior of consumers while shopping or making other marketing decisionsmarketing decisions
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