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Diffusion of Innovation

Diffusion of Innovation

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Published by guneettinna717

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Categories:Business/Law
Published by: guneettinna717 on May 18, 2010
Copyright:Attribution Non-commercial

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10/16/2011

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Diffusion of Innovation
Definition
 The diffusion of innovations is “the process bywhich an innovation is communicated throughcertain channels over time among themembers of a social system” –
Everett Rogers.
The diffusion of innovation refers to thetendency of new products, practices, or ideasto spread among the people”-
 
Elements of Innovations
 The Innovation
Its communication
In a social system
Over a period of time
 
INNOVATION
 Types:
Continuous Innovation:
 These type of innovation isa simple changing or improving an already existingproduct where the adopter still uses the product inthe same fashion as they had before. E.g. automobileindustry.
Dynamically Continuous Innovation:
 Theinnovation can either be a creation of a new productor a radical change to an existing one. E.g. compactdiscs.
Discontinuous Innovation:
 This is for the totallynew product.

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