Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword or section
Like this
2Activity
P. 1
CORPOLVISIONMISSIONOBJECTIVES

CORPOLVISIONMISSIONOBJECTIVES

Ratings: (0)|Views: 34 |Likes:
Published by Ankit Sampat

More info:

Categories:Types, Business/Law
Published by: Ankit Sampat on May 18, 2010
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PPT, PDF, TXT or read online from Scribd
See more
See less

10/26/2011

pdf

text

original

 
HIERARCHY OF GOALS
Formulating the organisation’s vision andmission statements is the
first importanttask 
in the process of 
StrategicManagement
 
PLANSOBJECTIVESGOALSMISSIONVISIONACLEAR VISIONHELPS INDEVELOPING AMISSION STATEMENTWHICH IN TURNFACILITATES SETTINGOF OBJECTIVES OFTHE FIRMSTRATEGICINTENT
 
VISION
VISIONcan be defined as“a mental image of apossible and desirable future state of organisation”.(Bennis & Nanus)It is “a vividly descriptive image of what acompany wants to become in futureVision represents top management’s aspirationsabout thecompany’s direction and focus.A CLEARLY ARTICULATED VISIONMOULDSORGANISATION IDENTITY, STIMULATESMANAGERS IN APOSITIVE WAY ANDPREPARES THE COMPANY FOR THE FUTURE.A VISIONARTICULATES A VIEW OF A REALISTIC,CREDIBLE , ATTRACTIVE FUTURE FOR THEORGANISATION, A CONDITION THAT IS
BETTER
 
MAJOR COMPONENTS OFVISION
ACCORDING TO COLLINS AND PORRAS A WELLCONCEIVED VISION CONSISTS OF TWO MAJORCOMPONENTS:
CORE IDEOLOGY 
ENVISIONED FUTURE
CORE IDEOLOGY is based on theenduringvaluesof the organisation (What westand for and why we exist ?”) whichremain unaffected by environmental changes.ENVISIONED FUTUREconsists of a longterm goal (What we aspire to become toachieve , to create”) which demands

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->