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Gestion de crisis

Gestion de crisis

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Published by Teodoro Wigodski
La gestión de crisis consiste en contar con la capacidad para reconocer y actuar frente a las señales que anticipan una situación perjudicial para la empresa. La aparente normalidad puede preceder a los tres grandes
tipos de crisis organizacional - los ataques a la empresa de parte de agentes externos o internos; los accidentes que ponen en riesgo a cualquiera de los stakeholders; y las acciones dañinas por parte del personal de la empresa - hacen necesario implementar un sistema sensor del riesgo de crisis, así como los planes de administración
y de comunicación de la crisis.
La gestión de crisis consiste en contar con la capacidad para reconocer y actuar frente a las señales que anticipan una situación perjudicial para la empresa. La aparente normalidad puede preceder a los tres grandes
tipos de crisis organizacional - los ataques a la empresa de parte de agentes externos o internos; los accidentes que ponen en riesgo a cualquiera de los stakeholders; y las acciones dañinas por parte del personal de la empresa - hacen necesario implementar un sistema sensor del riesgo de crisis, así como los planes de administración
y de comunicación de la crisis.

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Published by: Teodoro Wigodski on May 29, 2008
Copyright:Attribution Non-commercial

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04/24/2013

 
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yyy!urgaenlaligngau!bd
<<!|ze ?2-7-3: <?8<3 Sìikal :;
 
ngekm$ kabdw{gaem dl ekfwkòa ga Ka.ugragu!Wa ugrbgr irwsm eg brkk smr lul.|wg l dl gnsrgl g dl bmaulnkalbkòaeg srmewbum$ ga bw{m blm g urlul egwal kakbklukvl kaekvkewld m bmdgbukvl|wg owbl ldugrlr dl bldkele$ giwrk.ele$ lbgsulbkòa { rgswulbkòa eg eg.ugrnkalem srmewbum! Dl bmaulnkal.bkòa swgeg lfgbulr dl ldwe eg dm bma.wnkemrg$ dm |wg rg|wkgrg wal rìsk.el umnl eg rgsmalokdkeleg smrslrug eg dl gnsrgl slrl gvkulr lbbkm.ag dgildg smr slrug eg dm bmawnk.emrg! G smkodg srgvgakr gum lul.|wg bma kugnl eg giwrkele ga dmsrmbgm eg gnsl|wg eg dm srmewb.um *gddm$ bmogruwrl { lakddm sdìuk.bm+$ legnì eg dl egokel bgrukfkbl.bkòa eg bldkele kaugral { gzugral! Laug wal kuwlbkòa eg gug uksm g ag.bglrkm rgldkxlr wa rìskem giwknkga.um ld rgbmrrkem eg dm srmewbum elül.em$ kabdw{gaem ulaum dl blegal egsrmewbbkòa kaugral bmnm dl kaula.bkl eg nlakswdlbkòa gzugral! Rk gd rg.wdulem eg dl kavgukilbkòa güldl |wgam jwom bmaulnkalbkòa$ g urlul egmurm uksm eg lul|wg8 ekfwkòa eg rwnm.rg fldm { nldkaugabkmalem$ { gegog lbuwlr ga bmagbwgabkl! Rk gd g.iwknkgaum bmafkrnl |wg jwom bmaul.nkalbkòa$ g agbglrkm rgukrlr gd srm.ewbum { levgrukr ld søodkbm |wg g lo.ugail eg bmawnkrdm smr wa sgrîmemegugrnkalem eg ukgnsm$ legnì egknsdgngaulr l dl orgvgele wa grvk.bkm eg kafmrnlbkòa { rgbdlnm!Dl lbbkmag eg vkmdgabkl ga gddwilr eg urlolhm$ g wa bwlrum irwsmeg rkgim eg brkk smr lul|wg l dl gn.srgl! Mbwrrga bwlaem wa lbum kag.sgrlem dgkmal dl ldwe {-m dl urla|wk.dkele skbmdòikbl eg wam m nì urlol. hlemrg eg dl gnsrgl! Gul brkk ukg.aga dwilr bwlaem wal m nì sgrmaleg dl gnsrgl ma vîbuknl eg wa lul.|wg fîkbm smr slrug eg ldiøa flnkdklr$bmnslügrm eg dlomrg m gz bmnslüg.rm$ smr blwl eg kuwlbkmag dlomrldg.egskem$ egagilbkòa eg sgukbkmag$blnokm ga ldiwal eg dl bmaekbkmagdlomrldg$ labkòa ekbksdkalrkl. mokga eg bmaukaigabkl sgrmaldg$bmnm brkk eg ldwe$ flnkdklrg$ ga.egwelnkgaum$ lekbbkòa$ gub! Dl gn.srgl srgvkgag gul brkk bma wa k.ugnl eg giwrkele kaugram |wg bma.urmdg dl gaurlel eg sgrmal l w rg.bkaum { mogrvg bma lugabkòa dm gsl.bkm søodkbm kaugram$ smr ngekm egwa bwgrsm eg iwlrekl { eg bìnlrleg vkikdlabkl! Legnì$ egog elr dl fl.bkdkeleg { srmugbbkmag l w urlolhl.emrg slrl |wg swgela egawabklrbwld|wkgr lngalxl m lirgkòa vgroldgaurg bmnslügrm eg dlomrg$ swgëul ma güldg bdlrl eg wal smkodgbrkk smr vkmdgabkl ga gd urlolhm! Laug wal kuwlbkòa eg vkmdgabkl gadm gslbkm eg urlolhm eg dl gnsrgl$ëul egog srgulr l{wel l dl vîbuknlekrgbul$ l dm kavmdwbrlem kaekrgbul.ngaug ga gd nknm dwilr { ulnokëa ldl flnkdkl eg dm lfgbulem$ bworkga.em slrl gum dm ilum eg lkugabkljmskuldlrkl$ kbmdòikbl { nëekbl! L ngawem g agbglrkm$ legnì$ ddgvlrl blom gkmag eg nmukvlbkòa bmdgbuk. vl { lbukvkeleg eg gslrbknkgaum { rg.brglbkòa slrl |wg dm urlolhlemrgswgela rgbwsgrlr dl urla|wkdkele gaw mbwslbkmag dlomrldg!Murm irwsm eg kuwlbkmag eg brkksmr lul|wg l dl gnsrgl g gd ugrrmrk.nm$ g egbkr$ dl lngalxl m rgldkxlbkòagfgbukvl eg wa lbum eg vkmdgabkl bmaurlurlolhlemrg m kanwgodg eg srmskg.ele eg dl gnsrgl$ bma gd mohgukvm egsrmvmblr nkgem ga egugrnkalemirwsm eg sgrmal$ bmagiwkr rgm.alabkl ga dl mbkgele slrl rgkvkaekbl.bkmag$ m okga slrl kauknkelr ekrgbul.ngaug l wal m nì sgrmal bma gd fkaeg dmirlr m gvkulr lbbkmag egugrnkal.el! Dl srgvgabkòa eg wa lul|wg ug.rrmrkul am g ekfgrgaug eg dl eg murmlbum eg vkmdgabkl ga dl gnsrgl$ jl.bkgaem sgrnlagaug giwknkgaum l dlawgvl fmrnl eg lul|wg$ kaugrvkakga.em laug gd bmnsmrulnkgaum msg.bjmm eg sgrmal |wg gaurla l dlbmnslüîl$ laug dl rgbgsbkòa eg sl.|wgug ewemm m laug vgjîbwdm nm.umrkxlem gzurlüm |wg gvgauwldnga.ug gla bmbjg.omnol! Dl rgswguleg dl lenkakurlbkòa eg dl gnsrgl ldugrrmrknm egog$ srkngrm$ kafmrnlreg nlagrl urlaslrgaug l dl sgrm.al kavmdwbrlel morg dm rkgim l|wg guìa gzswgum { mfrgbgr mdwbkm.ag eg bmaukaigabkl bmnm rgfwikm { sdlag eg gblsg! Ga umem nmngaumdl lenkakurlbkòa eg dl gnsrgl egognlakfgulr dl srgmbwslbkòa smr dmlfgbulem { w flnkdkl$ ulaum ewrlaugdl brkk bmnm ga gd ukgnsm smugrkmr|wg gl agbglrkm$ { ulaum egeg gdswaum eg vkul dlomrld bmnm nëekbm { skbmdòikbm$ legnì eg mfrgbgr sdl.ag l w bdkgaug$ bmdlomrlemrg$ srm. vggemrg { murm ul`gjmdegr$ slrl rg.lwnkr dm laug smkodg dl msgrlbkm.ag!
Igukòa eg Brkk
tEglrrmddm eg awgvl blslbkeleg
;3
 U_GAE NLALIGNGAU
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  GEKBKÒA GRSGBKLD NL[M ?33: t
yyy!urgaenlaligngau!bd
 Lwa|wg gd urlolhmguë eglrrmddìaemgga bmaekbkmag egamrnldkele$ walbrkk swgeg gngrigr ga bwld|wkgr nmngaum! ¬[ Wugeegogrîl gulr srgslrlem,
<<!|ze ?2-7-3: <?8<3 Sìikal ;3

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