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Project on Britaania

Project on Britaania

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Published by lalitsingh
Project Report on Britaania
Project Report on Britaania

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Categories:Types, Brochures
Published by: lalitsingh on May 18, 2010
Copyright:Attribution Non-commercial

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07/19/2013

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Project on Britannia
Submitted byHemangi shah (15 )Ajit thakor (02)Rupen patel (27)Lalitsingh jodha (18)Sumit Sharma (34 ) To, Kaustubh mishra sir.
EXECUTIVE SUMMARY
After going thick on the things, now time is to make a complete picture. While making a product a SKU(stock keeping unit) of the shop retailers think about the GMROI (gross margin return on investment) andthey promote the brand which provides them highest. They expect return in the form of profit margin,company schemes, window display and reference of the shop. Among these, company schemes makethe difference and are the highest sources of motivation after profit margin. Retailing demands a constantpush from the company.Marketer needs to use advertising and brand building strategies to address the discerning buyers andretail push to in different buyers. The manufacturer should understand consumer behavior becauseretailers can’t help quality and price. It is only up to manufacturers to deliver what consumer wants. I needto stress on it because 58% retailers said that it is demand why they sell Britannia. 61% agree that atretail shop it is brand popularity, which determine the purchase of biscuitThere is a greater need to understand the retailer behavior. Considering them as a team, working for thecompany may help them to be attached to the company. There should be a feeling of belonging to thecompany in inner of the retailers. This can be done by setting values club for retailers so that they mayexchange views with the company and help in understanding consumer behavior.
 
Britannia
A biscuit company was started at 1892.Precise a nondescript house in Kolkata withan initial investment of Rs. 295. The company we all know as Britanniatoday.Britannia was acquiring a reputation for quality and value. During the WorldWar II, the Government reposed its trust in Britannia by contracting it to supplylarge quantities of "service biscuits" to the armed forces., the biscuit market continued to grow as time moved on.And Britannia grew alongwith it. In 1975, the Britannia Biscuit Company took over the distribution of biscuitsfrom Parry's who till now distributed Britannia biscuits in India. In the subsequentpublic issue of 1978, Indian shareholding crossed 60%, firmly establishing theIndianans of the firm.Britannia Biscuit Company was re-christened BritanniaIndustries Limited (BIL). Four years later in 1983, it crossed the Rs. 100 croresrevenue markBritannia celebrated its Platinum Jubilee. In 1997, the company unveiled its newcorporate identity - "Eat Healthy, Think Better" - and made its first foray into thedairy products market. In 1999, the "Britannia Khao, World Cup Jao" promotionfurther fortified the affinity consumers had with 'Brand Britannia'.It is one of India's biggest brands and the pre-eminent food brand of the country in21st Century . The Lagaan Match was voted India's most successful promotionalactivity of the year 2001 while the delicious Britannia 50-50 Maska-Chaska becameIndia's most successful product launch.
BOARD OF DIRECTORSChairman Mr.Nusli Neville WadiaManaging Director is
 
Ms. Vinita Bali
Directors are as below.Mr. Keki DadisethMr. A.K.HirjeeMr. Nimesh N KampaniMr. S.S.KelkarMr. Pratap Khanna
 
Production
Center
 
Depots
 
Authorized
Wholesalers’
 
R
etailers
Mr. Jeh N WadiaVision :
 
Its dominate the food and beverage market in India with a high range.MissionIts dominate the food and beverage market in India through a profitable range by makingevery Indian a Britannia consumer.Short-term Objective
 
:
 
1.To improve image to shareholders.2.To improve internal processes and controlsLong-term Objective :1.To be the lowest-cost producer in the market.2.TDis tributionStrategy:

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