SWOT ANALYSIS BETWEEN TAPALAND LIPTON YELLO LABEL
INTRODUCTION OF TAPAL TEA
Tea is one of the most popular drinks in the entire world andthe most widely consumed.Beverage in South Asia. The demand for tea in Pakistan is veryhigh. With such a highconsumer base , the competition is also very intense. Brandssuch as Tapal, Lipton,Brooke Bond and Supreme, being the leading tea makers not onlycompete with oneanother but also face intense competition from loose tea. Tapal is a well known name in Pakistan. In 1947, it startedbusiness as a Tea leader and so celebrated its 55th anniversary in2002. Their first shop was in Jodia Bazaar. The journey of Tapal's remarkable success is the combinedefforts of three dynamicgenerations of the Tapal Family. Tapal started out as a familyconcern under the personalsupervision of its founder, Adam Ali Tapal. The companycontinued to grow under themanagement of the founder's son, Faizullah A. Tapal. . Currently itis managed by thefounder’s grandson, Aftab .
INTRODUCTION OF LIPTON YELLOWLABEL
Unilever is one of the world’s greatest consumer goodscompany and Lipton yellow label is a product of Unilever .They