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Internet Customer Call AFTER Price Quotes Sent by Email
(within 1 hour)
1. Introduce Yourself 2. Verify receiptof emailresponse3. Get REAL emailaddress! (work)4. Acknowledge& Explorecustomer prior experience5. Benefits tocustomer fromInternetProcess6. Verify whatthe customer wants & needs7. Is customer open to possiblealternatives?8. Currentvehicleinformation9. Likes &dislikes10. Set theStage withConsultativeSuggestion…11. Get anAppointmentto visit dealer 13. ValidateAppointment14. GeneralLeadManagementInformation
Hello, this is ________ with the CRC at
Findlay Ford,
May I speak with
______________
?Hi __________, earlier today (
yesterday?
) we sent you an email message with information and price quotes.
Have you been able to take a look at it?
IF YES:
Great! So that you get all the benefits offered by Findlay Ford’s Internet program, I’d like to discuss howit works with you…
Would that be OK?
IF YES:
Have you ever bought a vehicle using the Internet before?
IF NO:
No problem,
Let me explain how our Internet process helps you get a betterdeal…
…There are Four easy and convenient steps:
Step 1. Find a few vehicles that might be right for youStep 2. Provide you with prices & the information you need to make an informed decisionStep 3. Schedule a convenient time to come in, look at the vehicles and take a test driveStep 4. You bypass the traditional car sales process and buy your new vehicle in less than halfthe time it usually takes… At the lowest prices, without any hassles or aggravation
So that I can make sure we sent you quotes on the right vehicles, I am going to ask you a few questions:
You indicated that you’re interested in a
_______________________________
(make/model)
What options or equipment are a “
Must Have
” for you?
_________________________
_____________________________________________________
If we had a similar vehicle to what you enquired about, with similar equipment, that was lessexpensive… would you want to know about it, or would you rather have us rule that out for you?(IE:
Demo’s, factory program vehicles, cancelled orders, etc.
)
YES
or
NO
(
Circle Answer
) Are you
ADDING
or
REPLACING
a vehicle?
What are you currently driving?
Year?
____
Make?
_____________
Model?
___________________
Miles?
______K
Options or Equipment?_
______________________________________________
(
Circle Answer
)
Would you like a Trade-In value estimate?
YES
or
NO
So we can understand what’s important to you…Thinking about what you currently drive:
What do you Like Best
? ___________________________________________
What would you Improve
?
__________________________________________
Going back to the ________________(
model only
) you expressed interest in…
When was the last time you drove a
(
Year & Model
)
?___________
May I make a suggestion?
(
If Trade
)
So we can
(
give you as much possible for your trade in and
…)
give you an opportunity totest drive the
(
Year & Model
)...
we should make arrangements for you to come in:
Would
Today
Tomorrow
be better?
OR
Morning Evening?
10:15 or 10:45? 6:15 or 6:45?
IF NO:
That’s OK… When would be a better time to speak with you about the information we sent? Whatnumber should I call? ________________
Do you have an email that you can access right now, so Ican send ou rice uotes
& dealer invoices
? 2 Email:
When you arrive at the dealership, please see thereceptionist in the showroom as you walk in thefront and ask for Joe Chika, our General Manager…
If Yes:
Great! Tell me, how did it go?
If NO:
When would be a better time for me to call?
Client Name __________________________________________Phone #____________________________ Lead Assigned To:____________________________ Stock #’s:____________________________________
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