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Business Plan Winery

Business Plan Winery

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Published by frebirdi

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Published by: frebirdi on May 19, 2010
Copyright:Attribution Non-commercial

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10/24/2012

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CB WineryBUSINESS PLAN
Business Plan Prepared By
 Adam J. Church Vice President Operations and Winemaker1810 McDowell Rd.Simcoe Ontario519-427-XXXX
Date Prepared
 April 2010
 
Table of contents
EXECUTIVE SUMMARY 
4
MANAGEMENT AND ORGANIZATION PLAN
6Management team 6Compensation and ownership 6Board of directors/advisory board 6Infrastructure 6Recruitment and selection of employees 7Employee reward and incentive plan 7Communication and change 7
PRODUCT/SERVICE PLAN
7Purpose of product/service 7Features and benefits 7Stage of development 8Intellectual property 8Governmental approvals 8Product/service limitations 9Product/service liability 9Related products/services and spin-offs 9Production 10Facilities 10
MARKETING PLAN
10Industry profile 10Current size 10Growth potential 10Industry trends 11Other characteristics 12Distribution channels 12Competitive analysis 13Market analysis 13Target market profile 13Pricing 14Pricing structure 14Price list 14Pricing policies 14Market penetration 15Distribution channels 15Location 15Brand identity 15Customer service 15
 
Advertising and promotion 16Publicity 16Direct mail 16Internet 16Market activities schedule 17Market penetration effectiveness 17
OPERATIONS PLAN
18Operational systems 18Operations system workflow 20Operational improvements 26
FINANCIAL PLAN
27Start-up costs 27Sales projections 27Income projections 29Cash requirements 29Sources of financing 29Exit strategy 29Projected financial statements 31Start-up funding & expendituresMonthly cash flow report (for three years) Year-end income statement Year-end balance sheetRatio analysis

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