3.SWOT Analysis:Competitor Analysis:
The bank has a presence in all around the world which helps them to spread the risk from business to other. Worldwide presence helps to get the advantage of economies of scale as well.
The bank has good brand value and they are trying to promote it through varioussponsorships in big tournaments and various international events.
The bank is having many innovative products/services which make them different fromother players. They are committed to customize their products according to the need of the customers and the clients.
The bank has various flagship branches in different part of the world. This is all done tosatisfy the customers demand and to make presence in every corner of the world.
(Armstrong M, 1996)
How to exploit opportunities:
The bank has acquired many small firms in the time of recession which helped them toconsolidate their position in the financial market. These firms were either undervalued or troubled organization. The merger and acquisition with the bank has restructured thefirms very well and brought proper management.