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Strategi Penetapan Pasar Sasaran Dan Posisi

Strategi Penetapan Pasar Sasaran Dan Posisi

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Published by ransipasae

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Categories:Business/Law
Published by: ransipasae on May 19, 2010
Copyright:Attribution Non-commercial

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04/15/2013

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RANSI PASAE
 
Istilah segmentasi pasar dan penentuansasaran pasar (
market targeting
)sebenarnya merupakan dua hal yangbebeda.
Segmentasi pasar itu merupakan kegiatanmembagi-bagi pasar yang bersifatheterogen dari suatu produk ke dalamsatuan-satuan pasar yang bersifathomogen.
Market targeting merupakan keputusanperusahaan mengenai pasar manakahyang akan dilayani.
 
Mengevaluasi Segmen Pasar
 
Ukuran dan pertumbuhan segmen,
Daya tarik struktur segmen,
Sasaran dan sumber daya perusahaan.
Menyeleksi Segmen Pasar
 
Pemasaran tanpa pembedaan (
undifferentiated marketing
),
Pemasaran dengan pembedaan (
differentiated marketing
), dan
Pemasaran terkonsentrasi (
concentrated marketing
).

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