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The Online Media Landscape
UKOM APS, March 2010
…Universe Trends
30m32m34m36m38m40m42m44m46m48m50mApr-09 May-09 Jun-09 Jul-09 Aug-09Sep-09Oct-09 Nov-09Dec-09 Jan-10 Feb-10Mar-102000pp2100pp2200pp2300pp2400pp2500pp2600pp2700pp2800pp2900pp3000ppDigital universActive universPage views/us
Ma
r 2010:Digital Universe 46.9m aged 2+Active Universe 39.8m aged 2+Average 2880 pages/user
Source: UKOM APS Jan-Mar 10; Nielsen Netview Apr 09-D
…Universe Profile
0%10%20%30%40%50%60%70%Male Female '2-11 '12-17 18 - 24 25 - 34 35 - 49 50 - 64 65+ ABC1 C2DE
Reach profile
Source: UKOM APS Mar
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