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major chnage at tata tea

major chnage at tata tea

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Published by sheetaltandon
major change at TATA Tea
major change at TATA Tea

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Categories:Types, Business/Law
Published by: sheetaltandon on May 19, 2010
Copyright:Attribution Non-commercial

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12/07/2012

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 Term Paper of OrganizationChange & Development
Topic:
Major Change occurred in Tata Tea
 Submitted To: Submitted By:
Miss. Malika RaniSheetal TandonLecturerRR1709B53LSBReg No: 3020070152
Lovely Professional University, Punjab.
 
Tata group
The
Tata Group
is a multinational conglomerate company headquartered in Mumbai, India. Interms of market capitalization and revenues, Tata Group is the largest private corporate group inIndia and has been recognized as one of the most respected companies in the world.
 
It hasinterests in steel, automobiles, information technology, communication, power,
tea
andhospitality. The Tata Group has operations in more than 85 countries across six continents andits companies export products and services to 80 nations. The Tata Group comprises 114companies and subsidiaries in seven business sectors, 27 of which are publicly listed. 65.8% of the ownership of Tata Group is held in charitable trusts.Tata companies operate in seven business sectors: communications and information technology,engineering, materials, services, energy, consumer products and chemicals. Every Tata companyor enterprise operates independently. Each of these companies has its own board of directors andshareholders, to whom it is answerable. There are 28 publicly listed Tata enterprises and theyhave a combined market capitalization of some $60 billion, and a shareholder base of 3.5million. The major Tata companies are Tata Steel, Tata Motors, Tata Consultancy Services(TCS), Tata Power, Tata Chemicals,
Tata Tea
, Indian Hotels and Tata Communications.
 About Tetley
Tetley
, a fully-owned subsidiary of Tata Tea Limited, is the world's second largest manufacturer and distributor of tea. Owned by India's Tata Group, Tetley's manufacturing and distribution business is spread across 40 countries and sells over 60 branded tea bags. It is the largest teacompany in the United Kingdom and Canada and the second largest in the United States byvolume.After Tetley was purchased by the Tata Group in 2000, most of its business in Asia has beenintegrated with Tata Tea and the company plans to completely integrate its worldwide businesswith Tata Tea by 2006. The new merged group, Tata Tea Group, is the second largest tea brandin the world after Unilever.
 
Changes that have occurred in Tata
Overall changes
 
1980s
In the early 1980s, the tea industry in India was experiencing rising input and labor costs anddwindling margins as well as high taxes. India was facing competition on the world market not just from China, but also from other countries entering the business.In 1983, Tata Tea bought the stake belonging to the James Finlay group to form the individualentity Tata Tea. In the same year, the company decided to move from the commodities businessto consumer branding. The first brand Tata Tea was introduced. This was followed by other  brands like Kannan Devan, Agni, Gemini and Chakra Gold. In spite of being the largest marketin the world, the concept of branded tea took time to be accepted.In 1987, Tata Tea set up a fully owned subsidiary, Tata Tea Inc., in the USA.
 
1990s
In the 1990s, Tata Tea decided to take its brands into the global markets. It formed an export joint venture with Britain's Tetley Tea in 1992. Other new enterprises included a majorityinterest in Consolidated Coffee Ltd. (Tata Coffee Ltd.) and a joint venture to manageagricultural estates in Sri Lanka. Tata Tea Inc. in the United States processed and marketedinstant tea from its facility in Florida, based on sourcing of instant tea products out of Munnar and Kerala. In 1993, they entered into a joint venture with Allied Lyons PLC in the UK to formEstate Tata Tetley.In the mid-1990s, Tata Tea attempted to buy Tetley and the Lankan JVC acquired 51%shareholding in Watawala Plantations Ltd.

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