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MKT230 / MKT 230 / Final Project: Marketing Plan

MKT230 / MKT 230 / Final Project: Marketing Plan

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Published by Number1Tutor
Final Project: Marketing Plan
· Due Date: Day 7 [Individual forum]
· Select a product or service that you would like to introduce to the marketplace. It may be
a product or service from an existing company or a new concept.
· Prepare a 1750-2100 word Marketing Plan for your selected product/service. Include the
following elements:
· A brief description of the product/service being offered.
· An analysis of the market in which the product/service will be offered.
i. Size and demographics of the markets
ii. Potential competitors (if any)
· An analysis of the marketing strategies that will be used for the introduction of the
product/service.
i. Pricing
ii. Promotion
iii. Distribution
iv. Sales support
· Your paper should be formatted to meet APA guidelines.
· Post your final Marketing Plan as an attachment
Final Project: Marketing Plan
· Due Date: Day 7 [Individual forum]
· Select a product or service that you would like to introduce to the marketplace. It may be
a product or service from an existing company or a new concept.
· Prepare a 1750-2100 word Marketing Plan for your selected product/service. Include the
following elements:
· A brief description of the product/service being offered.
· An analysis of the market in which the product/service will be offered.
i. Size and demographics of the markets
ii. Potential competitors (if any)
· An analysis of the marketing strategies that will be used for the introduction of the
product/service.
i. Pricing
ii. Promotion
iii. Distribution
iv. Sales support
· Your paper should be formatted to meet APA guidelines.
· Post your final Marketing Plan as an attachment

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Published by: Number1Tutor on May 19, 2010
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