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Understanding Industrial Marketing

Understanding Industrial Marketing

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Published by Aditya

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Published by: Aditya on May 20, 2010
Copyright:Attribution Non-commercial

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03/20/2013

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UNDERSTANDING INDUSTRIALMARKETS AND ENVIRONMENT
 
 
 
Introduction
Industrial marketing is related to businessto business marketing. It is the marketingserve to business organization like- privatesector, govt. organization, manufacturingcompanies, hospital, etc.
 
 
Types of Industrial customer 
Commercial enterprises
Govt. customers
Institutional customers
Cooperative societies

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