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Social Media Marketing

Social Media Marketing

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Published by yaqoobm

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Published by: yaqoobm on May 21, 2010
Copyright:Attribution Non-commercial

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09/26/2012

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SocialMediaMarketing
 
GPS
A Guide to Social Media,1 Tweet at a TimeInterviews with 40 Marketing Leaders
 
 
Toby Bloomberg
 
| www.twitter.com/tobydiva
 |
2
 
D E D I C A T I O N
 Sail away from the safe harbor.Catch the trade winds in your sails. Explore. Dream. Discover.
 —Mark TwainDedicated to the pioneers of social mediamarketing who are showing the world there isa new way to do business.They understood that digital intimacy createsstronger customer relationships.They realized that social media goes beyondmarketing to impacting how business is conducted.They discovered that social media does notonly live online but offline as well.Suggested Retail Price $14.95Copyright © 2010 by Toby BloombergThis book is protected under Creative Commons License. No Changes.No Commercial Use. Free To Copy It. Share It. Or Print It.The
format was developed to be easily viewed in digital readers.
  Available online at http://www.divamarketingblog.comSocial Media Marketing GPS by Toby Bloomberghttp://www.divamarketingblog.comLicensed under a Creative Commons Attribution Alike 3.0 United States License.http://creativecommons.org/licenses/by-sa/3.0/us/Design by Cathleen Schaad, cat@studioschaad.comhttp://www.studioschaad.comPermissions outside the scope of this license may be available athttp://www.divamarketingblog.com by contacting the author directly.
 
 
Toby Bloomberg
 
| www.twitter.com/tobydiva
 |
3
 
Contents
4
 
For
e
 ward
: Shel Israel
5
 
Introduction
: Toby Bloomberg
8
 
Chapter 1: Why Social Media?
 
Interviews with Paul Chaney, Ann Handley 
 
12
 
Chapter 2: The New Enterprise Direction
 
Interviews with Geoff Livingston, Marc Meyer
 
16
 
Chapter 3: Social Media Research: The 1st Listening
 
Interviews with C.B. Whittemore, Joel Rubinson
 
20
 
Chapter 4: Social Media Ethics
 
Interviews with Wayne Hurlbert, Mack Collier
 
24
 
Chapter 5: Strategy First
 
Interviews with B.L. Ochman, Rajesh Lalwani
 
28
 
Chapter 6: Tactics Second:Blogs, Twitter, Social Networks, Podcasts, Vlogs,RSS, Widgets
 
Interviews with Julie Squires, Yvonne DiVita, Connie Reese, AV Flox, Nancy White, Neville Hobson, Jim Turner, Roxanne Darling,Bill Flitter, Nick Burcher, Marianne Richmond
 
54
 
Chapter 7: Social Media & Branding
 
Interviews with Dana VanDen Heuvel, Beth Harte
 
59
 
Chapter 8: Blogger Relations
 
Interviews with Susan Getgood, Elisa Camahort
 
64
Chapter 9: Sponsored Conversations
 
Interviews with Scott Monty, Melanie Notkin
 
69
 
Chapter 10: Metrics That Make Sense
 
Interviews with Peter Kim, Kate Niederhoffer
 
72
 
Chapter 11: Solving Business Challenges
 
Interviews with Lionel Menchaca, Frank Eliason,Donna Lynes Miller, John Maley 
 
77
 
Chapter 12: Relationships 1st, 2nd & Last
 
Interviews with Tim Jackson, Liz Strauss, Lucretia M. Pruitt,Kimberly Coleman
 
83
After For
e
 ward
: David Meerman Scott
 
84
Acknowledgements
86
Consolidation Of Continuing The ConversationQuestions
91
About The Author
 

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