supermarket also agree with this suggestion because their entrance is to the far left of the building and to the right we have a vast of products.
Many times, the layout is designed to help customers move through the store.The classic floor design is used at TM supermarket. It is a grid layout where aisles run parallel and perpendicular to each other. This uses floor space well and simplifiesstocking. The customer wont feel like in a maze.
Flow and Appearance:
The aisles at TM supermarket are so wide to such an extend thatthree trolleys can pass each other. Wide, open aisles are nice because bumping intoshelving or other customers can be quite frustrating Carter (2008). Sometimes displaysare extended into aisles intentionally, which impedes passage but ensures prominence.
Positioning and Arrangement:
TM supermarket uses vertical merchandising. Verticalmerchandising places like items together in a column, usually putting large things on the bottom and small things at the top. Waters (2008) defined vertical merchandising as the placement of merchandise from top to bottom on a fixture, rather than from side to side.By presenting an assortment of merchandise vertically you will expose customers to agreater variety of your assortment at eye level. And, since the customer is naturallyinclined to read at eye level from left to right, and buy at hand level, this technique looksgood and encourages purchases. Arrangement at TM supermarket is done in many ways:style, price, color, size and so on, depending on what works best. For example drinks arearranged according to their flavours.
is also used at TM supermarket. Cross merchandising displaysrelated items jointly, such as hanging bottle openers in the same area as the bottledsoda, Mitchell (2009). Cross aisle merchandising puts related items on both sides of the aisle to keep related goods together. Items that complement each other are oftenfound close together to entice customers to buy more. One will fire find ladies wear along with other cosmetics at both sides of the second aisle.
Seasonally TM move the products that are being promoted on that specificseason to the front ends of the aisles. For example the Back to School promotion. Moving