Table 3.2 Sample Size Used
Only a group of individuals w selectedwho will be readilyavailable andaccessible with a minimum effort and those people with expert knowledge will be chosen andthis method will be generally cost effectiveThe researcher will use a sample of 15employees. The sample size is consideredrepresentative because management from all departments will be interviewed.
3.2.3 Sampling techniques
This is the way used to choose research subjects that were used to constitute a sample that isrepresentative of the population. These are classified into two that is probability and non- probability sampling procedure. A probability sampling procedure is one in which everyelement has known non-zero probability of being chosen (Hair, 1998:160). Non probabilitysampling relies on the judgment of the researcher and is only representative as far as theresearchers’ skill permits (Martins, 1995:239). In this research the researcher adopted bothsampling method at different stages. The researcher used stratified sampling first and then judgmental sampling.
18.104.22.168 a) Stratified sampling
This method falls under probability sampling and it involves segregating the population of study into mutually exclusive population or strata. In the research project, the population hadto be divided into different departments that are Human Resources, Marketing, Productionand finance department. This technique was used to allow each department to get fullrepresentation. Also it allows the use of other sampling procedures thus after using thistechnique; individuals from each department were selected using judgmental technique.However, stratified sampling has some limitations. If undue weight is given to the unit thesample becomes unrepresentative. Also when the sizes of the different stratus are unequalattainment of correct proportion becomes difficult
RESPONDENTS USEDTARGETED NUMBER SELECTED
Top level managementMiddle level managementLow level management