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Te Watson Helsby Reports| 2010executivere|search
DIGITAL COMMUNICATIONS AND SOCIAL MEDIA
Te challenges acing the PR industry
Contents
Digital Communications and Social Media the Challenges Facing the PR Industry
Info and Rating
Sections
« prev | next »- i) Background and objectives
- i) Defnition of digital communications
- 3 | Digital PR
- ii) Te social media landscape
- iii) Demographic apartheid
- iv) Fragmentation of the media
- ii) Loss of control
- vi) Rules of engagement
- vii) Privacy and corporate security
- ix) Lack of effective metrics
- viii) Finding good people
- x) Ownership of digital – land and revenue grab
- i) Media relations
- 5 | Impact on the key in-house communications disciplines
- ii) Internal communications
- iii) Financial PR/investor relations
- iv) Public afairs and campaigning
- v) Crisis and issues management
- i) Dearth of talent
- 7 | Building digital capability
- iii) Training and development
- iv) Te recruitment dilemma
- ii) Te use of specialist digital agencies
- i) Consultancy versus in-house
- 8 | Digital expertise
- a) Reporting lines
- c) Organisational/team structure
- 9 | Structure of digital teams
- d) Potential organisational structure
- iii) Key responsibilities
- 10 | Role remit, key responsibilities and skills
- 11 | Remuneration
- 12 | Background and experience of existing HDCs
- 13 | Digital budgets
- 14 | Interesting blogs, articles and books
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